The five tricks of the Business-to-consumer Mall

August 15, 12, Beijing-East, Gome, Suning staged a super low price sale of large appliances farce, scold sound. When Jing Dong CEO Liu published micro-blog said, will be large household appliances to the lowest price, so that suning Gome did not make money, greatly moved the Netizen a pen, very heroic. And Su Ning immediately hit back: to play in the end with Jingdong, but also let netizens have regrets that Su Ning is really a hero, is to face head-on.

In fact, when the incident was over, netizens also began to find that consumers were really a good rinse by the business shopping mall. The so-called facts speak louder than words, small make up this for everyone to answer the question of how Beijing East has fooled everyone.

The usual trick of the 1--shopping mall

Online shopping mall Whether it is the consumer-to-consumer or the promotion of activities related to the campaign, the successful trick is: Price first, and then immediately show no goods. This is particularly useful, because when the consumer questioned, the mall can say: Not our price is not to force, but sales are too good.

Take Jingdong as an example, a 899 of the 32-inch flat-panel TV, the price is unprecedented, is absolutely the current ultra-low price, but when the net friend discovered, already is the global no goods.

Coincidentally, in the author's eyes are the most good at playing hunger and thirst marketing of millet in 815 this day to join the fun, announced that the original price of 1999 yuan in the Millet generation machine fierce down 700 yuan, 1299 yuan deal. Fierce a look, this price is super to force, really worthy of the most cost-effective mobile phone title, less than 3 hours, millet no goods ...

Let's watch it again. 360 CEO is how to evaluate the price of millet soon after the sale of this incident, I believe that the old week's words represent a lot of netizens, otherwise forwarding + evaluation will not be so much.

Come back and see what is the concept of the price reduction in Jingdong? Open the filter page of the air-conditioning, sorted by price, and see what is the inventory of ultra-low-priced air-conditioning? The answer is, no goods. The cheapest products are generally the best to sell, but also represents the fastest speed of no goods. But Jing Dong on the pit dad, he will never tell you how many stocks there are now, he will always tell you, otherwise there is no goods.

Low price, no goods.

The 2--of the business shop is always about you when it comes to real specials.

All 24 hours in the promotional specials, 99% is not a special price, all the real specials, 99.999% have nothing to do with you.

Take the author of a single air conditioning as an example, if not the author of a single fast enough, I am afraid may also be framed as a writer in nonsense.

Before continuing to read the article, the author first asked a small question, you think this year the cheapest air-conditioning is how much money?

In the author's concept, the two years of air-conditioning prices have soared to 1699 of the lowest price. than 1699 lower prices, basically can decisively shot. So, do you believe there is a 1299 of the air conditioning and heating?

It turns out that there are 1259 yuan special air-conditioning exists, but this special time is very short, short to even specialized monitoring the price changes in Jingdong Professional website can not capture this data changes.

Successful order

1259 of the price of the special air-conditioning is 2088 yuan

Now, do you have a feeling of being cheated? Specials are always out of your way. This is one of the most common ways of doing things, and the specials are always off the top of those who want to buy them. As for these specials, is not originally intended for a specific group of people, or because the price set too low to be forced to raise prices, this is no one can tell.

The premise of the 3--to slash prices is to slash prices

All have the forecast one day will carry on the history the strongest promotion what activity, that 90% situation is, the commodity price collective rises situable before a few days, then in the fierce drop a 20-35%.

By the 90-day price change table for a product, it can be found that today's so-called ultra-low prices are always the same as some days that the lowest price is so close to ...

We have to look at the Beijing-east of the deception means, a refrigerator 1699 yuan, but the author found that the so-called 0 profit ultra-low price in two months ago appeared.

A refrigerator 1699 yuan in a certain year is already the price

Similarly, a refrigerator of 1499 yuan also in a long time money appeared.

Even more shocking is that the refrigerator in a sudden drop of 500 yuan, the moment to upgrade the 400 yuan ...

See this, do you still believe what the so-called price plunge, what is the lowest price in the universe? Anyway, I will not believe it. Of course, the business will say that our price reduction is based on the original price down, the usual floor prices are actually on sale.

The usual trick of the commercial mall 4--full 200 send 200 really will give you 200 yuan?

If you see which mall to do what full 200 back to 200 coupons, then you do not think that the mall to 50 percent tears for mercy, in fact, at most a dozen 80 percent. Why do you say that?

Jingdong most likes to cheat everybody's one recruit, is the book full 200 yuan 200 East coupon. But this east coupon, not refers to the next shopping full 200 yuan, can directly use this 200 yuan to pay, if really want to get this 200 yuan discount, you have to spend 600 yuan to do, why, because this 200 yuan is four full 200-50 of the East coupon.

Jingdong Book video favorite One Recruit promotion, full 200 back to 200, if you really want to participate in the Beijing-East promotional activities, please watch the rules.

The usual trick of the commercial mall 5--shopping first coupon can only be used to describe the pit dad

In recent years, Jing Dong seems to have fallen in love with a shilling discount promotion model. Although this is really a price reduction, but most of the time, this coupon not only has the time limit, but also has the quantity limit, slowly, you want the coupon may not have, therefore said. The first coupon and then price reduction is a means of deception, more pit dad is, can use coupons to buy a lot of things are inventory products ...

Now a brief review of the Beijing-east coupons, August 16, the Beijing-east limit of 2000-300 of the Big home appliance coupons, the result soon the coupons are gone, and then on Taobao to see someone in the sale of these coupons ... The one who really wants to get the voucher is not getting it anymore. I would like to ask the Beijing East boss, this is also a promotional?

Coupons are always available.

Full 200-40 Coupons

Written in the last

As long as it is a vendor, all promotional means are only to attract your eyeballs, do not think of what is really a look at the flicker, language and mathematics almost may be fooled at any time. Users only hope that if the consumer mall really want to win the user's word of mouth, less flicker, more real points of discount.