The focus of the cross-border wind

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Consumer is a big hot, various types of enterprises such as enterprise springing up, there are focused, department stores, industry-type emerging, recently saw Dangdang adjusted the home page layout, the entire home is basically cosmetics, household appliances, soy milk machine and other department stores occupy, the book channel is gradually marginalized. Also such as Jingdong mall known as 3C Hypermarket, now is also out of practice.

Of course, this adjustment, for some long feeling and nostalgic netizens, some psychological not adapt, after all, a book, audio-visual site, more can give a person a cultural comfort, there is a pure feeling. However, business is business after all, Dangdang adhere to the 10-year cultural product line, finally found it difficult to reach the capital market through this log, so, adjust, and then adjust, the purpose has not changed, only means, this change, there are helpless ingredients, there is the wisdom of homeopathy. Jingdong Mall expansion of the demand is also 3C can not meet its fast lane driving, had to widen the layout.

The general merchandise of the website of the consumer, seems to have become a kind of trend, the old when, the outstanding Amazon, the new Generation Jingdong Mall, the red child, and so on from the Vertical Business Transformation Department store type, this kind of crowding phenomenon, cause now the department store class E-commerce field, already is the smoke, On the one hand, Wal-Mart is the traditional retail giant in the test water e-commerce, on the other hand, a shop this kind of originally decided to be located in the department store site in plowing. Now, when such a group of restless sites came, hordes came, want a piece, hope that through this field of nutrients, the weak small body of the battened, so that can be favored by the capital market, fancy, think of the United States.

The author believes that these Web sites are not a whim, certainly after careful investigation and discussion, undeniably, the general merchandise of the website, for when this kind of original already accumulated a large number of old customers, repeat business site, through the expansion of product lines, Web site on the legs rub hemp, consumers hug grass dozen rabbits, is a seemingly good marketing gimmick, for sales and profits will certainly have a certain upgrade.

Well, there must be some gain, but, behind the word, there is also a certain risk, this risk, mainly two aspects, on the one hand, may be lost part of the nostalgic mood of the old customers, feel the pan-Department of Vertical business, lost the original taste, thus, in disappointment, turned away from the field; another risk, Because of the large number of websites entering the department stores, the result is similar in commodity categories, commodity prices are no disparity, resulting in a part of the Web site does not have characteristics, no advantage, the final halberd, transformation failure, then, this situation, whether it can return to the original site, whether there is a chance to eat back grass? Hard。 Afraid of fear, wait until looking back, found that the original piece of grass, there are some other horses in the relish of gnawing. Of course, if this is the case, but also life, trade-offs between, there is always gain and loss, so, willing to gamble, we must be prepared to admit defeat.

Obviously, what I value more is the focus of the future subdivision, it is like intensive cultivation, deep digging, extensive grain model, more can enhance the core competitiveness of enterprises, not pan like Massamasso, diamond birds, c&t Gulti, such as the outstanding representative of vertical business, is adding to compose the future of E-commerce legend, I will try to stay and look forward to it.