The "authenticity" of soft writing should be promoted by real power

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Soft writing was once the majority of webmaster as a headache, in fact, soft writing is not difficult, difficult is the soft writing quality is not high, the promotion effect is poor, a few days ago in a chat with a webmaster found that a lot of soft text is now purely advertising, the loss of authenticity, and TV ads, too naked, the other people can not accept.

Soft wen lack of authenticity has affected the propaganda of the soft text, the creation of soft text has become the majority of webmaster to do the first thing, then how should write the true feelings of soft text, the actual language of soft text? Below share a few I write soft article method, if feel useful please top me, thank you.

First, the story of the text, to the sentiment

Soft writing must explain one thing, through the passing of things to write articles, for example, you sell weight loss drugs, then the inevitable combination of real publicity pictures, promotional examples, weight loss process for writing, and some webmaster's soft text is: Lonely content + weight loss drug effect, such articles will lose the user reading passion, Many users will close as soon as they see it. In the writing process of soft text must understand the importance of telling things, grasp the main contradiction of things, analyze the advantages and disadvantages of things, and finally you will be able to write soft writing a certain true feelings, in telling things must pay attention to three points: one is to pay attention to the rationality of things, do not jump thinking of the way to write. Second, pay attention to the continuity of things, do not write here to lose weight, where there is a breast. Three is to pay attention to the compliance of the effect, many webmaster to seize the user at once, the effect is too exaggerated, this to the user caused by the false promotion of suspicion, users will not believe these false ads, so it is very important to grasp the nature of the matter to tell a certain effect.

Second, to the emotional people, to preach the text of people

Love has always been the soft axis of the people, a lot of webmaster but do not understand the use of words in the article, one-sided pursuit of the effect of ignoring the user is now all stationmaster face a problem, especially in the soft writing process, one-sided pursuit of publicity products, but ignored the user's feelings. For example, what do you say about your weight loss product and the user experience is good, but the user opens your website First impression sees is the product and the price, does not have the slightest disguise to expose your true face, many users will immediately close off your website and the article, therefore the soft writing must take the user emotion as the core, Stand on the user's point of view, the user is really able to solve their own problems, then you should use a tactful tone to attract users to your site, the content of the site is not too much, more should show the content value of the site, so that can truly impress the user.

Third, to gain the user's trust with value

Each soft article must have a certain content value, this is to win the user a big means, a lot of soft wen in the promotion of the same time but ignored the value of the article itself, the whole article looked at the past look at the propaganda of your products and ignore the article should have the content value, such a soft text promotion efficiency is very low, We can in the soft writing process to add some suitable methods, such as you are to do weight loss products, then you can add some weight loss in the soft text of the exercise methods, and then to promote your products, you can also through the comparison of the way to promote your products, In short, let the user feel that your soft text has the value he can use without spending money.

Soft writing is not only rely on wisdom, but also rely on the webmaster's sincere creation, through the real case, real feelings, real value to win the user's satisfaction. Now users look at the soft text when it will be as an advertisement, if your soft text is not authentic, then users will continue to see it? To strengthen the creation of the authenticity of soft paper has become the core idea of soft writing. This article comes from http://www.jxxsjled.cn/weight loss drug list, reprint please reserve, thank you.