The best combination strategy of e-commerce marketing

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Xiangru: The best combination strategy of e-commerce marketing

"Roy Network" traditional marketing mix is based on product, price, promotion, location marketing strategy effective combination to complete the counter-type product purchase. The advent of the internet is changing the way we sell our products and provide a variety of services. Today's consumers are online looking for and buying goods on the Internet. So business organizations need to adopt an online marketing strategy to attract and retain consumers. The combination of e-commerce and product marketing is bred for online marketing. Let's analyze it carefully.

Product strategy of e-commerce

If we go into the store and see the products we like, we can try the product. But if you buy online products, consumers will not be able to test the product. But is this really the disadvantage of online products? What is the reason for the growth of E-commerce in the UK? Why do consumers go through a spate of online shopping? First, according to Roy's research, online shopping, consumers know the goods very well. Customers can immediately know the characteristics of the product, this is not the general sales staff can provide. A UK electronics store provides information on detailed performance metrics such as products, and consumers can easily find information about the products they need to buy, and consumers can also provide online customer service calls to get information about products.

In addition, custom purchase methods also win more repeat customers and make bulk purchases easier. Business organizations can provide small gifts and customers to buy goods to send to customers. For example, give an additional ink cartridge to customers who buy printers online. We can meet the needs of different customers through customization. Nike offers custom sneakers for customers. Consumers can design their own sports shoes, and can see their own design of sports shoes samples, and then decide whether to buy.

E-Commerce pricing strategy

Before we mentioned that in the E-commerce portfolio, pricing is a difficult thing and there are many aspects to consider. The traditional pricing method is based on the production cost, the expected number of customers and the price of competitors and other factors. Because of the emergence of online stores, the price competition is particularly fierce. For online stores, many costs, such as inventory costs and the disappearance of staff costs, bring price pressures on traditional retailers.

Consumers use the Internet and easily click a button to find and complete the most cost-effective commodity deals. For example, The Times Mall network Www.shidaie.com is a specialized sales auspicious blessing gift website. With the Internet, people understand these relatively special gifts do not have to go all over the street to find, and the card price advantage is much cheaper than the street, online shopping is so simple.

Growing online auctions also help consumers dominate prices. ebay, a company that engages in online auctions, has been surging in number of its members (buyers and sellers).

E-commerce pricing can be very convenient to repay loyal customers. Use technology to track and reward customer purchase records. Payments are also convenient, such as shopping via paypals or online credit cards. Of course, there is also the downside, that is the global spread of cyber crooks.

Location strategy of e-commerce

For E-commerce portfolio, the biggest change is online shopping. Consumers can buy goods directly from the factory without having to pass the intermediary retailer. The challenge is that the seller must ensure that the goods are delivered to the consumer at a reasonable time. So the location is very important. The network "location" involves placing a link to an E-commerce site where it is located. Placing business links on Google's home page will surely win a consumer orgasm. Understanding the customer population and getting to know the Web sites frequented by such people will help find more effective web sites for placing ads and links.

E-commerce promotion strategy

There are a number of issues to consider in merchandising and online services. The first step is to achieve a high visibility of the domain name. For example, Egg successfully registered as an online bank on the Internet.

Most business organizations today have certain forms of web pages, most of which are mostly ads. Adding a banner to the Web page is one of the most popular promotions. The advertisement should be placed where the consumer will browse. Network public Relations (WPR) is another kind of online promotion mode. Place News-value articles on products and services on the company's web page, or send related WPR articles directly to the comment site for consumer reading. This form of online promotions is highly likely to attract customers. Direct email is a popular and commonly used form of electronic promotions, but it is gradually being disliked by many of my clients. Commercial organizations send electronic leaflets to hundreds of consumers at once, hoping for a small part of the response. But the problem is to send the email reply rate only 1–2%! This type of email sent directly is spam (spam,sending persistent annoying email) summarizes several ways of electronic promotions: advertising ads, Internet public relations, electronic flyers, applying domain names. E-Business mix needs to use all of the strategies mentioned above, these e-commerce marketing strategies complement each other and ensure that the company to achieve successful e-business. "Roy Net editing"