The best model for the development of e-commerce service in low carbon economy

Absrtact: Under the background of global warming, low carbon economy based on low energy consumption and low pollution has become a global hotspot. Developed countries in Europe and the United States vigorously promote the "Low-carbon revolution", and focus on the development of "Low-carbon technology", and industry, energy, technology, trade and other policies to make major adjustments to seize the opportunity and industry commanding heights. The scramble for a low-carbon economy has begun to creep around the world, which is a challenge for our country. The popularization of the network, to E-commerce, this "non-contact economy" to bring competitive advantage, so, the development and promotion of E-commerce service model, the implementation of Low-carbon economy is the best way.

Key words: Low-carbon economy, E-commerce, service mode, best model

In the 21st century, the Low-carbon era came, low carbon economy is based on low energy consumption, low pollution, low emissions as the basis of the economic model, is the human society after the agricultural civilization, industrial civilization after another significant progress. In fact, the low carbon economy is the essence of technological innovation, industrial structure and system innovation and the concept of human survival and development of the fundamental changes, E-commerce is to achieve a low-carbon economy is an effective way.

I. The question

The big background of "Low-carbon economy" is the severe challenge of global warming to human survival and development. As the global population and economic scale continue to grow, the environmental problems and causes of energy use are constantly known, not only smog, photochemical smog and acid rain, but also the global climate change caused by elevated carbon dioxide concentrations in the atmosphere has been recognized as an indisputable fact.

So, "carbon footprint", "Low-carbon Economy", "Low-carbon Technology", "Low-carbon development", "Low-carbon lifestyle", "Low-carbon Society", "Low-carbon City", "Low-carbon World" and a series of new concepts, new policies came into being. The result of the great change of energy and economy and values may be a new way to the ecological civilization, namely: abandoning the traditional growth mode of the 20th century, applying the innovative technology and innovation mechanism of the new century directly, and realizing the sustainable development of society through Low-carbon economic model and Low-carbon life style.

June 27, 2008, General Secretary Hu Jintao in the Politburo collective learning stressed that the Chinese nation and the long-term development of the people of all mankind should be fully aware of the importance and urgency of tackling climate change, unswervingly follow the path of sustainable development, take more vigorous policy measures, We should strengthen the capacity building of climate change comprehensively and make unremitting efforts for our country and global sustainable development.

Developing Low-carbon economy is the responsibility of China's "World citizen", and it is also a rare opportunity for China's sustainable development and transformation of economic development model. The implementation of a Low-carbon economy requires government-led including the formulation of guiding long-term strategy, the introduction of incentives to promote scientific and technological innovation, energy saving and emission reduction, renewable energy use of policies, tax relief, fiscal subsidies, government procurement, green credit and other measures to guide and help push low-carbon economic development, but also need to recognize the direction of enterprises to promote low-carbon economic development "Collective action". Only more enterprises to change the current passive state, consciously follow the development of Low-carbon economy, China's transition to Low-carbon economy, there is a realistic foundation and future hope.

Second, electronic commerce is essentially a kind of energy-saving business model

At the end of 2009, the UN Climate Change conference in Copenhagen published the Copenhagen Accord, which embodies the latest consensus on global climate talks, but it is only a political agreement, not legally binding. At the Copenhagen Conference, the "Development of Low-carbon economy" has become the consensus of the participating countries.

In the Internet age, people communicate through instant Messaging tools, use network resources to learn, go shopping online, and everything in real life seems to be done through the network. In the network environment, people's activities not only save time, but also reduce the loss of natural resources in many aspects. Statistics, printing 1 of newspapers emit carbon dioxide equivalent to 850 searches, can be seen, as a pioneer of technology Internet technology has become a green economic development of an important engine, in fact, the development of E-commerce has become a consensus of society.

Taking Sinopec as an example, as a state-owned enterprise, Sinopec has been carrying out information construction for many years, its E-commerce platform has been running for more than 8 years, not only in Sinopec, including its partners operating system, have benefited from the E-commerce platform.

As of May 28, 2008, China Petrochemical Materials Procurement E-commerce site accumulated turnover exceeded 500 billion yuan, enterprise production and construction of more than 90% of the material to achieve online procurement. China Petrochemical has made great achievements in improving traditional industries by using network information technology, which indicates that Sinopec has completely bid farewell to traditional material procurement mode and entered the era of networked procurement.

The following is a set of key numbers: 17.2 billion yuan, the use of the Internet to transfer procurement needs, send inquiries, receive quotes, Sinopec has greatly reduced the cost of travel, meetings, fax, telephone calls, eight years of savings in procurement funds of 17.2 billion yuan, online procurement to save a capital rate of 3.7%. 2-3 days: Purchasing business After the Internet, the procurement cycle from the past 1-2 weeks to the present 2-3 days, or even a few hours. 18 times times: From 2001 to 2007, the amount of online purchase transactions from 7.6 billion yuan to 145 billion yuan, increase 18 times times.

From the above data can be seen, e-commerce must be able to achieve a low-carbon economy, therefore, the promotion and popularization of E-commerce trading model should become an important way for China's economic development.

Iii. several best models for realizing low carbon economy in e-commerce

At present, enterprises to reduce costs, the implementation of Low-carbon economy, can be used online exhibitions, electronic procurement services, network commodity trading platform, network trade services, online payment services, hotel reservation services, procurement information services, such as six e-commerce services.

1. Online exhibition

Online exhibition is to reduce the cost of business management, improve the ability of enterprises to resist economic crisis, forging enterprises low-cost and efficient operation competitiveness. The ever-changing information technology has spawned a new exhibition career--online exhibitions. The online exhibition is different from the information online, also differs from the regular exhibition, is the new exhibition cause which is born in the information age.

In addition to the exhibition has a regular exhibition has the relevance, systematicness, complex, strong driving and convenient, centralized, intuitive and fast characteristics, but also has a prominent feature: There is no time, space, logistics, capital constraints. This outstanding characteristic is playing the commercial charm of low-carbon economy. First of all, completely out of the ordinary business exhibition time, space and logistics limitations, unlimited enlarge the business vision and trading area, and secondly, greatly reduce the business inspection, negotiation, transaction time costs, so that the main business operators have more time to expand new business At the same time, also save a lot of business activities for enterprises, greatly reducing the cost of public relations in the enterprise market, so that enterprises have more financial strength to participate in other aspects of commercial competition.

2, electronic procurement services

Advanced E-commerce Information System for enterprises to provide customers with electronic bidding, online real-time reverse auction, business transactions, procurement management and other information services.

Services include: Electronic bidding and reverse auction, member enterprises can use E-commerce network to carry out electronic bidding, or the use of innovative reverse auction function to organize suppliers online bidding; interconnection transactions, member enterprises through E-commerce network with their respective supply chain upstream and downstream enterprises business-to-business E-commerce interconnection, and the demand , contracts, orders, receiving and dispatching, payment and other supply chain of the whole process of transaction synergy; e-procurement management, member enterprises can use E-commerce network to achieve enterprise internal procurement project management, contract management, supplier management functions, and enterprise internal OA, ERP and other systems to achieve integration.

Benefits for the enterprise include: to improve the operational efficiency of enterprises, reduce the rate of human error, shorten the transaction time, save the cost of the enterprise, including procurement, trading, management and system construction costs, standardize enterprise management, improve the ability to resist risk, enhance the supply chain value and information level, improve the impact of enterprises

3. Network commodity trading platform--Baidu

Network Commodity trading Platform is an online personal consumer-to-consumer trading platform. For each one through the real-name certification of users to provide a free shop opportunities, where users will have an independent web site and a dedicated shop, can be in accordance with their favorite style shop decoration, and the goods released to the store.

From the history of Baidu, in the period of several years, and constantly to dig deep into the needs of users, to meet the Chinese users of Chinese search needs. At the same time, also mastered the hundreds of millions of users actively trigger the purchase demand. There are a large number of users through Baidu search, not only search product information, more is the search where to buy, how to buy information. The establishment of E-commerce platform is to provide users with a one-stop shopping experience, better meet this part of the crowd of one-stop purchase needs. 196 million buyers will be through Baidu one-stop search, purchase experience. To provide users with faster, better, more powerful shopping experience.

4. Network Trade Service--China Commodity City Network

According to the customer's purchase demand, use their own advantage resources to provide sourcing, supplier certification and other services, and customers to complete procurement decisions, contract implementation and so on.

The service process includes: determine the procurement requirements. Enterprises according to their own needs, put forward procurement needs, clear business and technical requirements, sourcing procurement. E-commerce Network according to the needs of enterprises, the use of efficient information support means to provide procurement sourcing services; Purchasing decision, the enterprise according to the purchase suggestion result, make purchase decision, select supplier and product;

Benefits for the enterprise include: Enjoy the convenient, professional, high-quality procurement services,-Save the Enterprise procurement costs, improve procurement management level, avoid duplication of procurement work, save personnel and management costs.

5. Online payment service--Tenpay

Tenpay is China's leading online payment platform founded by Tencent, which is committed to providing safe, convenient and professional online payment services for Internet users and enterprises.

The individual user registers the Tenpay, can in Pat Net and 40多万家 shopping website easy to carry on the shopping. Tenpay support the National Bank of the major banks to pay, users can also first recharge to Tenpay, enjoy a more convenient Tenpay balance payment experience. Tenpay, collection, payment and other supporting account functions, so that the use of more flexible funds. Tenpay also for the vast number of users with mobile phone recharge, game recharge, credit card repayment, air tickets and other characteristics of convenient services, so that life easier.

6. Hotel Reservation Service

With the help of advanced information system and service support network all over the country, we provide hotel information sharing and online reservation service for our customers.

Hotel reservation services include: China Mobile Joy E-commerce Network to member companies to share the agreement signed by China Mobile, and to provide enterprises with online hotel booking information services, or according to business needs to provide travel management value-added services. Member enterprise employees can enjoy the preferential and convenient hotel booking service through Joy e-commerce hotel reservation function.

The service process includes: Book a hotel. Company employees through Joy E-commerce network, inquiries Hotel information, submit hotel booking order, booking confirmation. After the successful booking, Joy e-commerce network will be through text messages, mail and other means to send subscribers to the booking confirmation, check-in and settlement. Employees go to the hotel, check with the hotel identity and order information, check-in and settlement procedures.

Benefits for the enterprise include: Reduce business travel accommodation and management costs, improve corporate travel management level, improve employee satisfaction.

Iv. Future Prospects

In the increasingly obvious economic globalization today, the enterprise centralized procurement and information system advantages, E-commerce services will help enterprises to share the advantages of resources, to achieve cooperation and win, enhance the value of supply chain, help to improve the cooperative enterprise and even the entire social information level.

Today, as the global economy suffers from a widespread financial crisis, the real economy is still recovering gradually, enterprises pay more attention to low-cost and efficient operation than ever, which provides a rare opportunity for the development of E-commerce market. At the same time, climate and environmental problems have become one of the hotspots of global concern, with low energy consumption, low pollution, Low-emissions-based Low-carbon economic development model, but also for E-commerce provides a broader world. At present, promoting the application and development of electronic commerce vigorously is the objective requirement of carrying out the scientific development view, realizing the low cost and efficient operation of enterprises, and is also an important means to promote low-carbon economy development, effectively realize energy saving and emission reduction, and demonstrate corporate social responsibility.

The innovation of e-commerce service model, it will create a transparent, honest, fair and open trading platform for the whole network shopping market, and then affect people's shopping habits, promote the transparency and integrity of the offline market and production circulation, thus deriving a new business civilization of "integrity, transparency, responsibility and globalization".

In short, the development of E-commerce service model, means that the implementation of the Low-carbon economy, in the network, the information in the road today, enterprises, society, people should follow the "low-carbon economy" principle, in order to reduce consumption, control costs for work, life behavior patterns, believe in the future days, The promotion of Low-carbon economy and e-commerce service mode can maximize the social resources, integrate the related value chain and realize the sustainable development of mankind.