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Compared with the comprehensive web site, the biggest advantage of the industry site is that the investment in the same situation higher return/risk ratio, and the interaction between the business and customers. If simple to talk about the model, the advantages of the industry site may be limited to a higher return/investment ratio and return/risk ratio, if the integrated Web site also opened a trade station, the use of its own resources targeted comprehensive publicity, the industry will no longer the advantages of the site. Therefore, to carry forward the advantages of the industry website, we must highlight the "industry" two words.
As an industry site, at least let users feel the site in the authority of the industry, which is often said to influence. If the netizen does not have this kind of feeling, that website in this industry influence is not outstanding, still need further promotion! Web sites of similar industries abound, competition increasingly white-hot, we are doing everything possible to optimize, to promote. For an industry site, the site to be in the eyes of netizens have authority, it must be in this industry has a certain influence, including industry news, product market, should be able to control the market direction, to provide the market with authoritative information analysis. So, how to enhance the impact of the industry's web site? I take the China distribution wholesale Network For example, to analyze.
An excellent industry site, if the site has a considerable flow, it is not enough, more by its inherent influence. A successful industry site is not the amount of traffic, but a large number of followers and loyal users of the industry, and in this industry group has achieved wide recognition. The impact of the site is increasingly becoming an important indicator of successful industry websites. Enhance the influence of the industry website, should start from the following aspects.
1, strengthen the industry information
Industry information as the carrier of the communication of the industry, the most need is timeliness and effectiveness. In the first time, let the people in the industry know. Because industry information is an important reference to understand industry dynamics.
2. The bridge between industry association and related media
With industry associations and related media is a bridge to enhance the impact of the site, in the development of the site, on the one hand, widely disseminated the influence of the site, on the other hand, also spread the relevant industry associations, media influence. For example, the wholesale network of China consignment China Wholesale distribution network with Nankai University has organized a market investigation, and Hishop Shop Agent distribution system Company launched a cooperative version of the online, through these activities, China's wholesale distribution network to further determine as a wholesale sales of the portal status of the site! Enhance the user's identity , so as to reflect the continued impact of the site!
3, to promote the proliferation of brand influence
The importance of website promotion is self-evident. Nowadays many web site promotion methods are mixed and mixed, improper promotion often will produce negative effects, reduce the impression points of netizens. Therefore, those who have a good knowledge of the promotion and excellent practitioners, for the site to engage in value and brand communication will be greatly helpful. Can find such professionals to be responsible for this part of the management of the site, targeted promotion, such as cooperation with the other site, based on the double win on the basis of the promotion model. So that the site has a good interpersonal and reputation in the industry, thereby enhancing the impact of the industry website.
4, the industry's newest source of products
Highlight the importance of the latest products, attract businesses to join, increase the cohesion of the site. Wholesale network in China as an example, for better service providers, China's wholesale distribution network established suppliers to collect the center, as of today there are more than 3,800 suppliers to join, forming a strong sourcing base. Distribution through the China Wholesale network can directly understand the market to grasp the price of consignment products and markets. The market trend within the site will attract people with similar value orientation to condense in the site, increase the organization's identity and sense of belonging.
In short, to enhance the impact of the industry Web site, must be analyzed from a full range of considerations, take effective programs to make the site more people, become the industry leader in the site. Original article reproduced please specify China distribution network, thank you for your cooperation!
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