The Blue Ocean salon of the Fast Pedestrian network: A probe into the value of social media advertisement

Today, the Chinese Internet Association, hosted by the Network of China Internet Association blue Sea Salon "social media," where the Internet ads to go? The seminar will be held in Beijing on the afternoon of June 23.

More than 10 years of internet development, the scale of online advertising is advancing by leaps and bounds, this time, social media is coming! Social media is of great significance, and it radically changes the way media content is produced and disseminated, fundamentally changing the entire marketing industry.

Social media is a combination of participatory, openness, dialogue, community, and relevance, these new network media include: SNS social network, blog, content and video sharing, community and micro blog, etc., with the development of network technology and applications, will continue to emerge new forms of social media. Social media mainly through the Internet technology to achieve information sharing, dissemination, through continuous interaction and refinement, to the point of view or subject to reach the depth or breadth of the spread.

U.S. social media advertising revenue will grow from $2.1 billion trillion in 2010 to $8.3 billion trillion in 2015, according to TechCrunch, a local media research firm Bia/kelsey reported. Social media is a fast-growing group of users, social media has a high degree of activity and consistency, and advertisers are increasingly in favor of social media, although social media advertising is only a tiny part of the online advertising market, but one of the fastest growing types of online advertising.

On the one hand, advertisers and agents tilt to social media, and more and more advertisers want to use social networks such as Twitter as a marketing weapon. Even some advertising companies set up a social media marketing advisory department. In view of the above, the Chinese Internet Association and the rapid-transit network with special will be "social media, where to go" internet advertising "for the theme of a series of blue sea salon activities, invited the industry's leading network advertising companies, traditional business guests and social media operations experts gathered, together to the field of the discovery of various issues to communicate and explore, Promote the healthy development of domestic network marketing, build the traditional enterprise and network marketing Bridge.

Details of the activities are as follows:

Organizer: China Internet Association

Organizer: Fast Pedestrian network

Co-organizer: Beijing Business University

Chief cooperation: Analysys International

Time: June 23, 2011 afternoon

Check-in Time: 13:00-14:00

Meeting time: 14:00-16:30

Venue: Five floor Report Hall, No. 3rd Building, Beijing Industrial and Commercial University (351)

Media support: Xinhua, Beijing, Sina, Sohu, TOM, Phoenix and other network media

Discussion on the content of the meeting:

1 How does the advertising effect of social media be evaluated?

2 What should be paid attention to in the traditional enterprise test water Internet advertisement?

3 What are the marketing methods of social media? What's the effect?

4 What is the trend of the future development of Internet advertising?

Invited guests

Yi Shanhai, deputy Director of Research Department of China Internet Association

Fan Feng, President of Fast Transit media

Deng, President of Interactive communication

DoubleClick Senior Client Director Judy

Easy to view CEO Analysys

Ranking, co-CEO of Eric Consulting

Innovative Interactive CEO Wu Xiaoming

Peng Tai Interactive Director Yang Xiujing

The director of China Yang Lian, Betty

Teng Xin Interactive Product Technology VP Lin Zhihai

As well as Sina Weibo, Tencent Weibo, net and other related leaders

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