The change of distribution channel of mobile Internet application

For http://www.aliyun.com/zixun/aggregation/8344.html "> Mobile Internet era, the application of China market distribution, I think it is worth deep thinking and research." In the United States, the largest application distribution channel is the app Store, as well as the upcoming Android harsh. In China, the biggest application distribution channel is the forum, for example, the Internet for iphone users, Android users, and so on. But the market will change.

In fact, this change has been brewing for a long time. Today I understand the information and some of the understanding of the simple exchange with you.

1, China Mobile mobile harsh for six months, and now what state?

What I learned was two words: not good. No matter from the number of applications, or the amount of downloads, mm are not satisfactory. When chatting with a friend of an operator, the other side said that the core reason for the success of the MM is that the control of the mobile is too strong.

Remember when the MM release, I wrote a series of blog, elaborated on the understanding of mm and understanding, I know mm success is the biggest resistance in the domestic forum. There are too many forums in the country to provide free cracking applications, in these forums, you can download the free application, why to the MM to pay to buy it? The same principle to answer the sky wing space. 2, the largest application distributor in China is 91.

91 through 91 mobile phone assistants for cracked version of the iphone and the Android smartphone after the machine to provide crack application installation. At present, the vast majority of the iphone users and Android users are 91 of mobile phone assistants and users of Android network. It is not polite to say that 91 mobile phone assistants monopolize the distribution of domestic smartphone applications.

3. The emerging forces are frankly saying that the rise of this power depends on changes in the market environment. I'll introduce them separately.

3.1, before, the domestic mobile phone sales channels are entirely the world of retailers.

Imagine what a terrible thing it would be if a retailer were to distribute the app when the user bought it. This is a very important force to be concerned about.

3.2, starting from last year, or from the beginning of the previous years, operators began to work closely with the terminal, through the provision of telephone subsidies to direct the form of mobile phones. If after that, all key models of terminal operators adopt the mode of bundling with carriers, will this channel change? At this point, the terminal provider becomes the core of the application distribution. In fact, terminal operators are always the core of application distribution. (The premise is that the deep cooperation of mobile phones can only be sold in the business hall, otherwise, distribution channels will become a retailer) 3.3, in fact, you need to focus on a non-mainstream market, that is the parallel market. Parallel importers are more and more cluttered, but domestic sales of parallel mobile phones are increasing at a large rate each year, especially in the smartphone sector. If anyone can integrate parallel importers, this distribution channel will be worth paying close attention to.

Say so much, I want to say is actually one point: the mobile Internet Age application distribution channel will be changed by operator, terminal business to retailer, I believe, this change will appear soon.