The change that China's Internet brings to Chinese people can be said to be upside down

Source: Internet
Author: User
Keywords Internet China this year 20 net thing China
Tags .mall advertising advertising revenue change compared computer computer internet content

This year is China's internet 20 years, 20 years, China's internet to the Chinese people's changes can be said to be upside down. In the most common scene: the city of ordinary workers travel for example, now it is difficult to see the bus in the car to read the newspaper people, but are looking at mobile phones. Watch the news on the phone, watch the game on the phone, watch the TV on the phone, watch the movie on the phone. Specific to me personally, flexor count, I have contact with the network has been 17 years, it is no exaggeration to say that China's internet has changed my life track.

Understanding the network begins with Zhang's winning the Sea and time

20 years ago In 1994, I was also a TV journalist, when I was in the S City television reporter editor work, remember my family's first computer is 1994, when the computer is still very expensive things, so my home purchase computer or a assembly compatible machine, however, That computer is still the first computer in the building that I live in. Due to the conditions at that time, the computer can not access the Internet, but I often use it to play some materials, to play some of the news. The way I typed in five was the credit of the first computer. I remember practicing five input for a long time. Time passed quickly, by the end of 1996 the original computer can not keep up with the situation, so I bought my second computer, this computer has been able to dial the Internet through the telephone. Remember at that time the Internet to see is to win the time and space, although the content of today's Web page can not be compared, but still very exciting, but also to remember China's Internet pioneer-Ms. Zhang. She is to win the founder of the time and space, people familiar with the internet today's big guys, what Jack Ma, horse, Robin Li, can Zhang to the Chinese Internet contribution in my mind is not worse than them, Zhang is definitely the pioneer of China's internet characters.

1997, because of various reasons, I transferred from the S City television station to the S city radio and television work, still do editorial reporter, at that time in the newspaper editor still almost no people use the manuscript on the internet, basically or "scissors add paste" traditional editing era. But since my home has a computer and can surf the internet, I downloaded some manuscripts from the Internet. The changes to my editorial life are definitely subversive, because at that time, no one from all the newspaper editors had downloaded manuscripts from the Internet to edit the newspaper manuscripts. The online manuscript is not only of high quality, but also very readable and highly praised by readers, the newspaper than so to sell a lot of good. I also feel that I have found the golden key to run a good newspaper, and I am very happy to be editor of the newspaper for myself from the TV reporter.

The mad expansion and recruiting of newspapers

The same 1997, is also a period of great development of the newspaper industry, S City Evening News from the original version 8 expansion for 16, the National urban Evening news is roughly the case, it can be said that the S city newspaper is booming, the situation is not small good, the same in our S City radio and television, a friend in the evening paper in expansion candidates for the past as a journalist. And I did not choose to jump again because I had just been to the TV news from TV.

2000, the unit basically all editors began to use the computer Internet to select editorial manuscripts, when the unit not only in the office equipped with Office computers, but also to reporters and editors at home equipped with a computer, remember then equipped with the computer is Fujian production of the real computer. This computer in the market is still quite good, the price of 8000 yuan or so, is the unit in exchange for advertising layout. This computer is the third computer in my home, the feeling of using this computer to surf the internet is really different from the previous assembly compatible machine, that is a word: cool. With the computer, whether the interview or editorial manuscripts are much more convenient than in the past, the leadership of the review also from the past reporters to write manuscripts into the printed version. Whether it is writing or manuscript review are faster and clearer than in the past, the black piece of film can not see the manuscript is no longer see, it may be said that the hands of manuscripts from the history of the news editor.

2003, notebook computer is still a rarity, because the unit Internet colleagues more and more, the office of a few editors only with a computer has no guarantee that I can surf the internet anytime. For the convenience of surfing the internet, I want to buy a notebook computer for myself, so that I can surf the Internet at any time in my unit or home.

But at that time of a laptop computer in more than 10,000 yuan, all of a sudden can not take out so much money, so I thought I could not borrow the way to buy a, I remember that the loan to buy the notebook is founder notebook computer, the original price is more than 10,000 yuan. In order to buy this founder notebook computer, I also specially run a GF bank credit card, one months fixed to 300 more money, also three years time. By 2006 I only put the loan money all still on, to 2006 years, the notebook computer already quite popular, my that founder notebook computer on Time Price also is worth two thousand or three thousand yuan. can have a laptop computer internet, absolutely no less than today has an apple 5S feeling. Is definitely a sign of identity.

Traditional media borrow power to flourish in Internet

Traditional media daily and evening papers, from 1998 to 2003, through the Internet into a never-before boom. Although all the news in the newspaper was taken off the Internet, although for the internet is not the news, but at that time the unit Internet is not very common, home broadband is not yet popular, so the news on the network has not been many people can see, so for the newspaper is a very good period, is also the most popular newspaper sale period, remember the Shenyang Evening News and Liao Shen Evening News in expansion for 16, soon expansion for 32 version, or even 64 version, sometimes also out of a single period of 100 version, the United States its name is limited collector edition.

However, the city newspaper headed by the evening News entered the most popular time is also the beginning of the decline of our radio and television news. Since 2006, the day of radio and television has become more and more difficult, our radio and television news is so, the whole province of the country is so, we are fighting for survival.

In 1997, the S city evening paper was only 8 edition, and the layout in the cultural news design is mainly traditional poetry, prose, novels mainly, the share of the entertainment news is not very small, almost not a lot of one-sided coverage of the entertainment business. But after expansion, there are at least two news events that are biased to cover showbiz. And it is reported every day, and our radio and television report only once a week, so whether it is in terms of timeliness, or in the editorial space can not be compared with the evening news of the entertainment, but also the evening paper began to publish a TV list, The TV shows are not published, and they are now published, which is a devastating blow to the television report, which is the main content of the programme. So the most glorious period of radio and television is precisely in the time before the Internet era, that time, the city newspaper led by the evening paper has not yet expansion, has not made the entertainment event as the main reporting direction.

Although the internet began in the period of time, radio and television also borrowed a lot of internet, but with the evening paper borrowed on the internet, or far away, soon because the city newspaper daily large amount of entertainment reported and walked into the recession.

The internet kills traditional media.

2006 years later, the national television newspaper life is better than a few, to the 2008 the national television News has been closed, the majority of the run in the margin of loss. Shenyang Radio and television news is not the subsidy of Shenyang TV station can not go on. Finally December 1, 2010 This day, because of the merger of the S City radio and television station, because of the provincial radio and TV newspaper's reorganization, S city radio and television newspaper finally walked through oneself nearly 20 years course, announced to stop the report. My personal work has entered the unemployed state for more than a year with the closure of the newspaper, until April 2012, when the original unit was reassigned to the merged S City Radio and television news broadcast.

With the help of the Internet, the print media, led by the newspaper, has entered an unprecedented period of prosperity, but it is also the Internet, first to let the national radio and Television newspaper gradually withdrew from the newspaper market, and later let a lot of newspapers and magazines to the decline, the decline. I think the radio and television yesterday was the day of the daily newspapers and the evening papers all over the country. Not only that, even radio and television reporter editors also feel the impact of the Internet, now the traditional media because of the recession in the industry is moving towards the internet media has become an irresistible trend.

When I entered the radio and television report in 1997, when the radio and television reported better, who can think of the 10 years from 1997-2007, because of the development of the Internet, let a group of media practitioners like me have a subversive career change. When I was a journalist from a college teacher, I thought I might be a TV man in my life, and then I did not think that the newspaper would be forced to discontinue because of the development of the Internet. Because of the closure of the newspaper itself to the current radio broadcast news, so really can say because of the internet, my personal journalism has changed.

Now from the disclosure of the situation in the media, because the Internet, the fate of the media people change is not just me alone, not the first, and definitely not the last one.

The Internet, and look and cherish

Last year, Chinese internet companies Baidu's advertising revenue than CCTV's advertising revenue, but also last year, the S urban evening newspaper's advertising revenue dropped by One-third, the previous one of my former radio and television newspaper colleagues applied to the S City evening newspaper as a reporter, he is now in charge of the S city daily advertising revenue, I saw him at the party the other day with a helpless face. And I am in the radio and television industry advertising is not optimistic, peers have said that the traditional media good days quickly passed, the sense of self is the same. In the early 90, the reporter went down to interview, can be said to be interviewed units are very important, not only car pick-up, as well as the industry are aware of small income and so on, although there are, but compared with that time, is really the difference between heaven and earth. More important is that the past really uncrowned reporters, and now, almost the reporter as a "central patrol group." The past is welcome and is now extremely unpopular. In the past, the reporter is very noble, now the reporter is very vulgar.

In the past, I did not interview the task, a cup of tea, four editions of the newspaper can see a morning, now the newspaper has become thicker several times, but a cup of tea is still cool, the newspaper almost finished. Because more than 70% of the content in the newspaper is the manuscript on the internet, the local news is only a few editions. The past evening at home and the neighbors are very familiar, because there is no time to walk around, but now and may be thousands of miles away from the netizens are very familiar with the neighbors are very unfamiliar, sometimes the opposite of live do not know. Used to accompany the wife shopping helpless, now with his wife Taobao shopping very happy. I am a fan, I used to go to a bookstore to read books, and now often read e-books on the computer. In the past often in the bookstore to buy books, in the bag at least in a book with a carry-on, occasionally doubled. Now there are books in the bag, but it is an ebook, not a paper book. In the past there must be a big dictionary on the desk, now the dictionary does not know where to go, because there is Baidu, what to look for what to check than the dictionary is more convenient.

Used to say that there is no electricity, light candles to watch TV, it sounds absolutely Uncle Uncle Joke sketch, but now is not a realistic version of the legend, because the TV can lie in bed with a mobile phone to see. The books of the past are indeed used to see, and now the paper books have become more and more collectibles. In the past, we have a common topic far less than the present, now there is a network, what "Ma Hang Lost", what "article derailed", what the South Korean "years" sank, what "Taobao", what "on the East", what "Singles Day", What "big Data", what "internet finance", and so on.

The reason why so much, is to say that the internet is really a profound historical revolution, it is more than all the revolutions in history, the Industrial Revolution, electrical revolution, Power Revolution, electronic revolution, information revolution and so on came more fierce. It will change our lives, change our world, and even change the Earth on which we live.

But then again, things have two sides, the change of the internet is really beneficial to human body and mind development? Is it really going to make our life better? Now the negative coverage of the Internet is also more and more, the ground marketing into the network, a variety of fraudulent acts are also online, QQ fraud, bank fraud, all kinds of garbage information, impossible, and so on. This has aroused the concern of the people of Insight, the famous writer Mo Yan said: "With the internet, there is no more useful information in the mind than before; Now more and more time to surf the internet, while reading less time. In the 80 's of the last century, college students can quietly read his "Hundred Years of Loneliness", and because it is not easy to read, may be seriously read several times, now college students can seriously read the "Hundred Years Lonely" time is not much. Why, perhaps read that too tired, far less than what through the novel Ah, fantasy novel is enjoyable. Perhaps not long, perhaps 10 years, perhaps 20 years, people will miss the original in the last century of the 80 's in the quiet light of the whole heart to read the beautiful newspapers and magazines of the Good Times. Miss the feeling of Reading Reader's Digest at that time, I miss the feeling of reading "New Weekly".

Remember how you started the Internet life?

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