The character of the product

Each product in the conceptual phase, should be given a character, or product concept. Product character is very virtual, but the role is very important. Often the product character becomes the important standard that the product chooses in some aspects.

Factors influencing the character of the product:

1. Product positioning. A lot of time sales, boss, technology has decided the product positioning, and when the product http://www.aliyun.com/zixun/aggregation/17403.html "> Positioning service Sales, bosses, technology will make the product itself a deviation of the character."

2. Market trend. Many products have been nipped in the cradle because of changes in market trends. The character of a product is affected when the market trend changes and the product is not well listed. Under the pressure of the market or to drift.

3. Technical deviation. Many good idea can not fall because of technical reasons, when the product's character attached to a certain feasible, when the technology can not reach that height, the doomed product personality changes.

4. Product Manager. Many times the product manager's influence on the product's character is the most direct. The final product may be completely contrary to the original idea, because the idea of really getting ideas to the ground is the real idea. and product managers also need to be a ninja, in the face of market, boss, technology, users of some compromises.

5, UED. Individual thought differences, 10 people may have 10 different product awareness. Product character Perhaps after ued department, let the landing idea become more mellow, but there will be some deviation.
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The importance of product character:

1. When a new idea is triggered, the first criterion of the idea is judged: whether it contradicts the character of the product. Or better idea can change the character of the product.

2, interactive program discussion, product character will be in the interactive solution when the main position. More is based on product personality to discuss product interaction design.

3, UI, visual design concept. The UI, the vision in the product design idea more is based on the product character unfolds. The character of the product will make the UI more consistent with the product character in the color-taking effect.

4. Test. Most of the time the test is more likely to be the first user. The character of the product can be reflected directly through the test.

5, the product character is advantageous to stimulate the thinking to the product from the perceptual level, to the interaction design and the innovation.
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To a recent product for example, when the product for the character positioning in the "fast" break after the login nine general design, the use of large controls to meet the product "fast" character. Especially mobile phone This small interface, no longer use the stylus, large controls can make the product operation more "fast." When the mobile phone customization for the WM system at the same time the screen for 320*480 size, in line with the product character, but also should meet the user's fast demand.

Many products are based on the character of their own products, many product managers do not want to change the character of the product, and many times the product's potential character. At the same time when there is a new idea is more integration into the product character, when the encounter and product characteristics should be broken when the fault. Product sincerity in the condition, landed idea is the real idea. Do not spread the character of the product, a product of one to two character is enough to support the entire product.
Based on product character, use good idea to improve the character of the product. Product Manager more should be digging products the most fundamental character, to determine the character of the product around the product character expansion function. This is the product spirit, but also the product positioning trend of the foundation. Don't let your subjective character change the character of the product itself, product character is not imposed by Product manager, but basically in the product itself dug out.

Source: http://www.537520.com/?p=481