"The Cloud" opportunity of "Enterprise Mailbox"

The advent of the cloud computing era, the enterprise's information construction put forward a higher demand, the traditional enterprise management has been difficult to deal with enterprise information more and more demand, and enterprises more than 80% of the information data flow through the enterprise mailbox to transfer management, Enterprise mailbox will become the future enterprise Office platform construction of the most important. Cloud mode of security, convenience, fast processing characteristics can be quickly landed in the enterprise mailbox, to a large extent, determines the future success or failure of information construction enterprises. So what are the opportunities for corporate messaging providers to develop in 2013 years?

Enterprise mailbox into the cloud era

42 years ago, the world's first e-mail was born.

26 years ago, China had the first step of "crossing the Great Wall and moving to the world".

11 years ago, including 263, Sina, Sohu representative of the Internet companies have launched a managed-type Enterprise mailbox services.

10 years ago, there are many enterprises do not know about the enterprise mailbox, "Enterprise Mailbox" is only a strange noun.

And now, the enterprise mailbox for any one enterprise speaking, are playing the other network products irreplaceable role.

If the first ten years, the enterprise mailbox products in the domestic development is the product of the PC Internet era, that with today's cloud computing, large data surging, the e-mail industry is facing a new decade of industrial upheaval.

Social networks don't replace corporate mailboxes

But the future of email is not always smooth. Facebook founder Zuckerberg once declared to the world: "Email is dead." Because social networks and instant messaging have had an unprecedented impact on email, Facebook, for example, has more than 1 billion subscribers worldwide in 2012. More and more young netizens are more accustomed to communicating through social networking sites, and 40% 19-year-olds receive emails only once a few days or when necessary. Is e-mail really going to be "dead"? We gave a negative answer.

First of all, in the business world, email is more formal, safer and more normative than social networking, with some functions, such as accountability, record-keeping, and auditing, which are very standard. For social networks, it does not have these conditions and appears to be casual and personalized.

Second, e-mail is the standardization and interoperability of the characteristics of e-mail is one of the oldest Internet applications, with the development of mailboxes, email address and communication protocol as a standard standards, has been recognized worldwide. The messaging system that everyone has developed follows this set of standards, so that worldwide mail is interoperable, which is an advantage of email. As for social networks, there is no universally accepted and internationalized protocol and standard. It is also possible to communicate with social networks within an enterprise, but it is limited by interoperability when a business communicates with a partner and with other companies on a social network.

Third, from the overall demand of users, as of 2011, China used e-mail users about 246 million, by the end of 2012, China's e-mail users reached 251 million, netizens use rate of 44.6%. And China 500多万家 Use enterprise mail enterprises accounted for only about 10% of the number of enterprises, and 90% of enterprises do not use corporate mail, so that the development of space is huge, corporate mail demand growth is also very fast.

Enterprise Mailbox This service, for a long time will not be replaced. But in the fast-changing era of the Internet, change is the only constant, will e-mail future with other communication tools to merge? It is not yet possible to determine, but as a provider of corporate messaging systems, there is a need to innovate and adapt to the changes in communication habits, or changes in requirements, based on some revolutionary information technologies. Future e-mail may also lose the attributes of the message, but the fundamental attribute of the e-mail message as a quick communication between users is unchanged.

Mobile Internet era, enterprise mailbox also moved

The popularity and development of intelligent mobile terminals have led to a drop in desktop Internet usage, with mobile phones and tablets reducing the time that Internet users use their computers. Mobile Internet has changed the human life and work habits more and more deeply, and brought revolutionary changes to the whole society, which also prompted the enterprises to pay more and more attention to the strategic deployment of mobile informatization, and mobile informatization will be the trend of development of the whole industry.

In order to meet the mobile Office era, some enterprise mail system providers have launched for different mobile terminals mail services, to help enterprises improve the overall mobile office efficiency. In this respect, Thinkmail launched a high standard of construction of a new generation of mail systems, to provide on-demand use of cloud mail, contacts, calendars and other services, and to achieve communication record, the speed of the calendar synchronization, truly "a cloud, data second-level synchronization, Suite cloud services, the construction of a private cloud

Thinkmail specifically for the ipad to provide the ipad version of the mailbox service, but also launched a dedicated mail client based on WINDOWS8, while fully supporting the Microsoft synchronization protocol, can quickly achieve the mail address Book, Calendar Cloud Fast synchronization. In the mobile experience aspect, Thinkmail has been walking in the forefront of the industry. ”

Localized mail system more grounded gas

At present, in the Chinese market there are large, medium and three types of enterprises, different types of enterprises for enterprise messaging system needs are also different.

For large groups of enterprises, the group's branches have an independent construction of the mail system, now facing the problem of centralized construction, but also faced with the cloud computing platform to migrate.

For Medium-sized Enterprises, although most are equipped with a mail system, but also faced with the old generation of e-mail systems such as excessive spam, overseas mail forwarding is not smooth, system instability, capacity space is very limited and so on a series of problems, is now catching up with the opportunity to update.

For small micro-enterprises, as the company's development and institutional expansion, as well as the management level of the rise, have a strong need to use e-mail.

These situations are a great opportunity for many messaging systems providers. However, the same face of such a broad market demand, such as Gmail, Hotmail, such as international brands of mailboxes in the country has not been a big improvement, for foreign mailbox brands encountered in China's "acclimatized", industry veterans believe that this is because they ignore the needs of localization.

Compared with the "foreign brand", local enterprises have the following three advantages: local enterprises pay more attention to the technical innovation and localization of service needs, local enterprises can provide more comprehensive operation and service, in terms of price, local enterprises also occupy an absolute advantage.

Many foreign brands in China to sell products, basically rely on the agent system, and the agent itself for follow-up two development, customized development and maintenance services to support the strength is not enough. Unlike local manufacturers, such as Thinkmail, has a strong technical research and development team, according to the personalized needs of enterprises, a full range of customized development.

Thinkmail's cloud computing trip

Cloud has become a mainstream trend, especially in the field of enterprise mailboxes, we also talk about cloud mailbox, cloud storage, cloud services and other concepts. Thinkmail Enterprise Cloud Mail system, to cloud mailbox, cloud storage and so on to build a collaborative private cloud platform, vertical use of cloud computing, enterprise computing, real-time business analysis, large data management and other new technologies, horizontal integration of OA, instant Messaging, EDM and many other partners and cloud computing products.

According to the introduction, Thinkmail did a lot of deep cloud. For cloud computing, cloud storage and other features do a lot of low-level technical transformation, can realize the unified dispatch management of computing resources, according to the flexible calculation principle of elasticity, through a variety of ways for enterprises to provide mail and corresponding value-added applications, can host multiple domain names and even different user levels of different services to quickly respond to business changes, and other requirements for messaging systems.

Thinkmail leads Global Mailbox development

Thinkmail with high standards to build a new generation of intelligent Enterprise Cloud mail system, in addition to the world's leading messaging system kernel and intelligent management, thinkmail in the security mechanism, mobile office, overseas mail and cloud applications, have an absolute advantage, and in the protection of the application of efficient support under the premise of Can build support billion-scale large-scale user concurrent access, mass data storage, flexible expansion, good compatibility of the mail system.

Thinkmail also provides anti-spam and anti-virus features to upgrade cloud services, overseas mail forwarding cloud services, and SMS cloud services. These aspects form a real cloud-based product. Thinkmail with years of business accumulation and innovation practices, the mobile internet technology, social networking technology, cloud computing and other cutting-edge technology into the mail system products, to build a higher security, openness, flexibility and efficiency of the communication and collaboration platform to help customers change to the intelligent organization.