The definition of marketing and advertising has been subverted by web2.0

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Web2.0 has spawned a lot of things that we've seen in terms of marketing, social structure, impact on all sides, maybe directly, maybe potentially, maybe connected, but start wearing 2.0 of labels on the street. Do not know will even steamed bread also has 2.0, look forward to.

However, the Marketing 2.0 but actually started, Anping said, "in marketing 2.0, completely subvert the definition of marketing and advertising, brand competition is no longer dependent on the size of the budget, but to see how many ideas?" 2.0, how about 2.0? However, the words of the anping brother, really let the mainland market people blush, the sea this side, still talking about how much budget? PK the size of the market input? The culprit, is CCTV bar, who when the king, who will not scenery for a long time, latent law.

Now, the consumer is the master of the people, the media and content to become equal two sides, content is not only the media, more important is the content of consumers to create, the content of consumer communication, the content of consumer transformation. The core of Web2.0 is to center, I disagree, not to center, but to the individual as the center, more central. In fact, inaction is all, all for that is inaction, to center and multi-center as long as the individual as the main object is the same effect.

Each person, is a media, is a content center, is a communication center, is a retail terminal, is a network Marketing center node.

"Whatever the purpose and task of marketing, the conclusions of marketers and advertising companies seem to be out of the way of television commercials," he said. There is a tacit understanding between the brand marketer and the advertising company: Everyone will continue to state the importance of innovation, but please do not innovate, innovation is an adjective, do not take innovation as a verb. Innovation means that unlike in the past, because of this difference, the brand marketing staff will report to the superior supervisor repeatedly, the implementation process may also make mistakes, advertising companies may also shake the income structure, coupled with no one understand what to innovate, so we shout slogans are good, but do not really innovate. ”

Web2.0 subversion of the definition of marketing and advertising, which means not to the television advertising content innovation and subversion, but the whole marketing methods and ways to innovate, or even subversion. However, there are often many people's fear of innovation, fear of subversion, fear of this subversion may bring to their own impact, this barrier, more appear in every marketing planning meeting, especially with web2.0 color communication.

What is your attitude in the face of this innovation and subversion? What kind of role would you be?

What is the definition after subversion?

We will discuss the line of consumer-king. (Zebian Admin01)