The difference between traditional enterprise and Internet enterprise

2014, a factory to relocate, high-speed expansion of commercial real estate and residential district has been the production of the manufacturer around the barrel. However, urban construction planning is only one reason for relocation, another reason is that the factory's pollution of the atmosphere so that he also became a PM2.5 many contributors, the Environmental Protection Department can only take it with the chemical plant into a queue. And this move after the factory, although it is in the edge of the city, will still be in the environment pollution and life of the people of the contradictions entangled, outside rumors that this time to relocate the factory will not exceed 10 years, and the previous relocation from this time is 8 years.

There is a saying that "Kaoshanchishan, by sea to eat the sea", said that by virtue of resource advantages to work more likely to succeed. In the absence of mountains and the sea to make production is quite difficult, production of all kinds of raw materials required to purchase, in addition to manpower, the cost will be greatly increased, so such enterprises do not Ming has already, one but development will be the attention of local government. The factory can survive and continue mainly because of the economic policy of three-tier cities, traditional enterprises, especially the manufacturing industry is still the second-tier cities below the backbone of enterprises, are the main contributors to the economy, to a short period of time to allow such a business to stop the renovation is not possible, which is also a bad transformation of local enterprises.

A simple case is about a folk chemical plant. The general situation is that a township through investment in the introduction of a chemical plant project, and then regardless of the consequences of the chemical plant built in a few villages between. Because the pollution is extremely serious, the local villagers repeatedly reported, and later this chemical plant dry strong levy a few nearby villages of all the land as a factory site, but not to the villagers corresponding subsidies, works provided by the local villagers can not adapt, both sides have been in this contradiction, once intensified several violent incidents, And the local government closed one eye and then passed. A journalist has been photographed, reportedly caught after a beating, and the hands are not enterprises, but the local police station, the chemical plant problem has not been resolved.

Looking across the country, similar to such a lack of social responsibility of enterprises not only such a family, this can not only blame enterprises, sustainable development for decades, most of them are ignored, such enterprises are mostly sheltered by the government everywhere, because they are generally large taxpayer, often with local governments at all levels to do well. But then again, such enterprises can even create benefits, in the national policy of macro-control, can do a few years? Even if they have a shot to change a place of experience, repeat this set is not a foolproof, if you want to continue to develop to consider how to optimize the enterprise, or how to change.

Whether large, medium and small enterprises, because the development of the city, many are facing the problem of relocation, enterprises are often actively with the government docking, consider the refinement of the relocation scheme and the continuous operation of the plant, but few enterprises take this opportunity to consider the transformation of the factory, It is of great significance for the future transformation of the enterprise if we can optimize the whole operation flow from production to sales with the help of relocation.

The key to redefining manufacturing is the networked marketing model

In the traditional enterprise transformation, the main focus is on the innovation of the marketing model, the so-called traditional enterprise Internet is mainly reflected in the marketing model from offline to online, or online and offline. The fact is that although the current Internet enterprises on the impact of the offline enterprises, but mainly in the area of marketing, Internet enterprises can do the electricity industry in various industries, but production is still they can not be involved, for manufacturers, they are more like an exclusive buyout operator.

The model of the Internet enterprise, as the product source of the factory is completely can operate this way, the current clothing, FMCG and technology products and other industries many manufacturers have begun to do so, but many are entrusted with the third party electric business platform, such as Han are their own products, but can already be defined as an internet company, The build process can be used to guide the user data from the network, so that the production on demand, will not backlog inventory. Therefore, the change of marketing mode is not only to move the marketing channel to the Internet, the more important meaning is through the analysis of the data to guide production, so that enterprises will not blindly produce overproduction and increase costs.

Marketing Internet also has a benefit is to shorten the sales chain, relative to the traditional enterprise agent channels, distribution channels, store channels, such as the cost of multi-channel operations, network Marketing can be step, consumers can directly sell products to end-users, business-to-business can sell products to large businesses, If by virtue of offline stores do O2O that more grounded gas, Su Ning is doing this, including Wanda is also in the layout of this model.

The transformation of the marketing model, can drive the whole enterprise transformation, thus slowly to the Internet transition, to network marketing as the core marketing enterprises will be affected by the Internet factors, Network Marketing brings a series of problems will bring a lot of pressure on production, under the pressure of this force, Enterprises will be around marketing in the production of constantly changing to adapt to more network marketing brought about by the changes, enterprises will slowly transition.

In terms of transformation, from the current development of various industries, forward-looking enterprises are to the direction of ecological enterprises, the first is the whole industry chain integration, followed by Cross-industry integration, the entire ecological process requires both online and offline participation. After a few years, people will not talk about online and offline, all channels and forms in both states will be integrated, and then hit and split again into a more suitable for the Internet business model. Therefore, the industry in the future development, both the Internet enterprises to buy traditional enterprises, but also the traditional enterprise mergers and acquisitions of internet enterprises, will eventually develop into an ecological circle or platform competition, the current Internet industry bat just for the industry to do a witness.

The second aspect of the redefinition of manufacturing tools intelligent

Industry-related commentary says China has lost its "world factory" advantage, this is understandable, the appreciation of the renminbi and the rise in prices and other factors such as the rise in labor costs, foreign companies to build factories in China is mainly to look at the domestic low-cost Labor, and now labor costs are growing, naturally there will be such a speech issued.

Social development to now, no one can provide a rice bowl, in a two-way selection of the premise, people choose the degree of freedom of work is also greatly increased, the pursuit of wages to promote enterprise employees like drinking water as casually, so now the enterprise want to retain talent is not hard to invest is impossible, Therefore, the loss of employees and the increase in labor costs are common problems faced by enterprises, especially in the manufacturing industry.

The workers in the workshop is not afraid of work tired, afraid of is not earn money, the workshop to do a warm not to pay high wages is useless, the enterprise profit is not high, naturally not more wages to workers, coupled with other enterprises of the persuasion, staff left normal but. The manager of the manufacturing plant mentioned that the problem would be a headache and a fundamental solution to the problem, which is precisely what the manufacturing redefinition needs to focus on.

To deal with this problem, in addition to ensuring that workers are paid enough, it is important for workers to establish a core value concept, so that employees from the heart truly love the enterprise, understand the value of the enterprise. Of course, this is also palliative, even if workers love hillock, under the pressure of life, still will leave.

Therefore, in addition to considering labor costs, enterprises there are also considerations for the optimization of production tools, fully automated line is certainly more than semi-automatic production line with less workers, production equipment can be improved to automation and even intelligent to improve as far as possible, do not take into account the extra money, investment is to save labor costs, enterprises should look at the long-term, Do not care about the temporary investment. In recent years, the relevant departments actively promote only the development of new technologies such as robot modules, such as Foxconn companies have begun to use intelligent robots to replace the artificial, developed countries, production lines have been large-scale implementation of automation and intelligence, which is to reduce production and improve competitiveness of one of the methods, At the same time, intelligence is also the future and sales data docking one of the basic conditions.

The third aspect of manufacturing redefinition process of production management and data

Many production-oriented enterprises have a set of ERP system, small enterprises may also have their own invoicing system, but the reality is that most enterprises can not reasonably use such a system, although the ERP system has data, they also have their own business processes, but the system data and their own data is two concepts, The system data does not match the data that it records.

The cause of this phenomenon is that the entire system nodes can not be in accordance with the process of timely input and update data, resulting in the entire ERP system only part of the data can be used, and on the overall data is meaningless, so these data can not be integrated into the production and marketing of enterprises to provide services, Enterprises have to separate handwritten grade data, different departments between the time often have data errors, proofreading needs half a day or even longer time, the efficiency is appalling.

The concept of production management process is to use a system let the whole enterprise from production, management, sales and other aspects of the implementation of a set of procedures, the various processes are to be expressed in data, different departments of staff to see the data can be seen in other departments, so that according to their situation to docking their own department of work, Operation does not need to communicate between people, fast and convenient.

The ideal business operation situation is, the sales of relevant data to communicate to the Coordination Department, coordination departments after the co-ordination and arrangement of workshop production, the workshop according to the task of the implementation of production, production of the first time the classification of goods hauled to the warehouse or directly to the delivery department, Docking between the shipping department and the outside mailing unit or purchaser. In this way, we can achieve on-demand production, and achieve integration of sales and marketing.

For enterprises, the operation and management of data, you can provide data from the production to marketing, in order to accurately express the investment and output of the situation, so as to quickly determine the profit or loss. With the further development of large data and cloud technology, after the enterprise Internet, data marketing is the most important to the network marketing, the future of a variety of operations will be the premise of data, so this is of paramount importance.

On the topic of redefining manufacturing, here is a relatively broad, the significance of this article is to let the traditional enterprises understand their differences with the Internet enterprises, in order to do more understanding of enterprise transformation, the author's point of view is not necessarily correct, improper looking at the industry to correct.

My micro-credit number is jiwei1122,qq188283156, welcome to provide more examples of enterprise transformation, we discuss together.