The home page does not rank the reason

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Recently appeared a lot of optimization of the site appears such a situation: Home keywords no rankings but the inner page keyword ranking in the homepage, even in the top several. What is the reason for this? I analyzed several sites, came to the following conclusions, I hope that these site optimization staff a certain degree of help.

First, the common ground of these websites

After analyzing several websites, they all have one thing in common: (1) The home page set up a number of product keywords, generally more than 4. (2) The content of the home page layout is very poor, are some news information and technical articles and so on. (3) The content of the column page is OK, not very bad. (4) The homepage and the column page did the same keyword.

Second, the home page relevance is very low

Analysis of two sites, the first site of the homepage keyword is 6, are product keywords. Column page of the key words only 2, one is the Product keyword one is the website name. Another website homepage keyword 8, the column page keyword 3, is also the product key word. It's like the difference between a shop and a grocery store, when you need to buy a pair of shoes. Do you go to a shoe store or do you sell shoes and pants? Web page competition is also the case, Content-specific page content is more abundant, then the user clicks on the stay of the more time, Baidu will be such a site to elevate to the front position. And the homepage of these websites do 6 to 8 product keyword, not only will scatter weight, and specific to a certain keyword when relevance is very low. What's worse is that these sites do not display the product pictures on the home page, but appear in some news articles titles and some technical article titles.

Third, the relevance of the column page is generally high

To the section page, is for a product of the picture display, and the title of the column page is a specific product keyword, not like the title of the first page set 6, 7 key words dispersed weight. So relative to the front page is very high. In the home page and the column to do the same keyword, the column page weight concentration, but the first keyword weight dispersion. If this keyword competition is not very big, and this station time is longer, then the column page keyword ranking will be better than the first page ranking.

Iv. How to operate this situation

The first thing to do is adjust the layout of the first page, those unnecessary content from the first page delete, and then add product information. The adjustment can only adjust to this extent, so many people will be puzzled, so there is no big change ah, so do the keyword ranking is very difficult ah, or will appear in the page there is no ranking of the rankings. Yes, so what's the next step? Our answer is to do the topic page, the old station can not be a large revision, the revision will lead to a large number of dead links, credit decline and at least three months time does not rank. Rather than toss it in the old station to do the topic page, inherit the weight of the site. Such a feature page will also be relatively fast, ranking is also easier to do, the site will not face the risk of falling right.

Summary: There is no home page rankings have ranked the situation is because the first keyword too much weight is extremely dispersed, and the content of the first page is very low. But the column page relative weight in a product word, content is also around a product word content to do, so in the case of a small degree of competition in the column page ranking will be better.

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