The import retail electric business industry: the opportunity is very big, the difficulty is not small

Abstract: The import retail electric business industry is the last piece of the electric business industry is a vast virgin land, this is a well-known secret in the industry. However, the topography of this wild territory and the spread of the species are so complex that they tend to confuse life

The import retail electric business industry is the last vast virgin land of the electric business industry, which is a well-known secret in the industry. However, the topography of this wild territory and the spread of the species are so complex that it is often confusing to the life.

What is the market prospect of the import retail electric business industry? What are the limiting factors? What are the risks? What are the different modes of play in the industry? What kind of future do different models face? After five crossing salon "sea Amoy industry chain" theme activities, NetEase Science and technology again with you to explore the barbaric growth of the import of retail electric industry and mode.

I. The present situation of the import retail electric business industry: the opportunity is very big, the difficulty is not small

1. The market has yet to be nurtured, with rapid growth

IResearch the 2013 cross-border network shopping survey showed that among the 9,300 internet shoppers surveyed, there were only 25.2% and 3.4% per cent of users who had purchased overseas goods and often conducted cross-border online purchases. This reflects the penetration of cross-border online shopping in China is still very low, the public consumer's understanding of Cross-border online shopping has yet to be developed.

Compared with China's total market size of 9.4 trillion yuan (see Figure 1) and China's cross-border electricity market size of 3.1 trillion yuan (see Figure 2), the market size of the 74.4 billion yuan of China's imports of retail electricity dealers in 2013 is only a fraction. This situation is consistent with the current low market penetration rate.

However, judging from the 2009-2013 five-year compound growth rate (CAGR), the annual compound growth rate of the imported retail electric dealers up to 98.7% has left the cross-border electricity quotient (31.1%) and the entire electric-commercial (24.5%) industry far behind.

This trend shows that with the gradual popularization and deepening of the understanding of Cross-border network purchase by ordinary consumers, the market penetration rate and market scale of the imported retailers will continue to rise and expand rapidly in the next few years.

Note: The data contains all the dealers ' trade categories; 2014 data is pre-estimated

Note: The statistical data are two-way import and export, including cross boundary electricity dealers general trade and cross boundary electricity dealer retail; 2014 data for pre-estimate

Note: 2014 data is pre-estimated

2. High quality and low price of goods abroad is the main reason for attracting young consumer groups

On the demand side, the iresearch report shows that consumers ' motivations for cross-border shopping are obvious. Among the factors that drive consumers to cross-border online shopping, the top three are: Quality assurance, domestic websites and cheap prices. This reflects the quality of the consumer to the product itself, the ease of use of the site and the friendliness of the shopping process, and the three most concerned about Cross-border price comparisons.

In category preference, concentration is also relatively high. Consumers are most keen to buy skin care beauty makeup, infant food, clothing, health care products, electronic products, five major categories of consumer goods.

The age structure of consumers is obviously younger, and the 35-year-old and the following people share more than 80% of all consumers. Most notably, the 25-30-year-old who has just been working is close to 40%. As this segment of the population enters a rising income level, the scale of Cross-border online shopping is expected to expand further.

3. Cross-border supply chain management is a key factor in the limited development of the industry

In the operation, if the effective Cross-border supply chain management can not be achieved, consumers ' interests will be difficult to be protected and the market will be difficult to enlarge.

At present, the top two aspects of Cross-border supply chain management are overseas supplier management and cross-border logistics implementation.

Overseas supplier management, the current main problem is the difficulty of investment.

Some regional brands themselves have limited capacity and have no plans to enter the Chinese market. For some international brands, the opening of Cross-border retail electric channels is likely to conflict with its existing international agency and channel layout.

Because of the high quality of investment, many of the import power platform to overseas sources of control is relatively weak. The resulting fake, imitation goods phenomenon to the entire import electric business industry caused a large negative impact.

In the implementation of Cross-border logistics, there are currently two main problems: one is the speed of goods flow; one is clearance optimization.

--relying on transshipment companies to complete Cross-border logistics links can easily cause the supply chain three-flow of the rupture, which will have a significant negative impact on the speed of the flow of goods.

The ability of clearance optimization is embodied in customs clearance and tariff control, the speed of customs clearance and the lack of expected management ability will directly let the consumer experience discount.

Mushroom Street For example, in the CEO Chen personally led the Mushroom street in September 2013 on the line of Korean apparel overseas purchasing channel, but the channel in just three months after the quietly offline. Although it was supported by some South Korean suppliers, Mushroom Street still has a weak grip on the purchasing side. The more important reason is that Mushroom Street to Cross-border Logistics, customs clearance optimization in the actual implementation of the difficulties are expected to be inadequate, and therefore had to stop the cross-border business in time.

4. The direction of regulatory policy needs to be systematized and clear

Policy trends-"bonded imports" most concerned:

-Since 2013, 7 pilot cities have been approved by the General Administration of customs, such as Shanghai, Guangzhou, Chongqing, Zhengzhou, Hangzhou, Ningbo and Shenzhen (latest approved). The general administration of customs for these pilot cities has issued a number of import and retail electricity business policy documents.

-in March this year, the General administration of Customs made provision for the "bonded import" model in its notification. In this mode, the importer can purchase the goods in advance by sea/air transport to the bonded warehouse duty-free stock, after receiving the customer order, the merchandise will be directly from the bonded warehouse after the customs inspection of goods shipped. The goods in the warehouse are only paid relatively low tax. The user's shopping experience in this mode will be closer to the domestic Internet purchase.

Recently, the general administration of Customs has issued a series of "No. 56th" and "57th" Bulletin, the Cross-border electricity business pilot business of the actual operation of a more detailed provisions.

The policy direction needs to be systematized and clear:

At present, there are inconsistencies in the specific operations of the relevant policies in each pilot region. It is noteworthy that the current pilot New deal has been issued by the Department of Customs only one. Other regulators, including AQSIQ, have just issued the relevant draft. In addition, the policy of small import tax which is directly related to consumers ' interests is not clear.

Some industry insiders say that the pilot policy that has already been released is likely to make a big adjustment in the future. Even in the Shanghai FTA, Amazon has taken a cautious approach to its "bonded imports" business. The systematic trend of the future departments ' policies is an important uncertain factor faced by the whole industry.

The biggest reason behind the policy uncertainty is the proliferation of fake imports/export. Only by working closely with the regulatory authorities to make the scale of the sunshine market possible will the problem of parallel imports be better solved.

Two. Five modes of import retail electric dealers

"Disorderly flower gradually to attractive eye", this is the current import electric business model brings people the most intense feeling.

Before the pattern count, it is necessary to talk about the traditional "sea Amoy" mode to distinguish it from the existing mode of imported electric dealers.

The traditional Sea Amoy mode is a typical mode of the Business-to-consumer. Strictly speaking, the original meaning of the term "sea Amoy" refers to: Chinese domestic consumers directly to the foreign consumer electric Dealer website shopping, and then through transshipment or direct mail, such as the way to mail the goods back to the shopping. In addition to the direct philatelic products, Chinese consumers can only use the transport logistics to complete the delivery. To put it simply, a transshipment company with a transshipment warehouse overseas will receive the goods at a transshipment location located abroad and then send the goods to the Chinese port through the trans-national logistics of the third party/transshipment company.

In addition to the most traditional sea Amoy mode, we according to different business form will import the main operating mode of retail dealers are divided into the following five major categories:

(A) overseas purchasing mode; B Direct/direct platform mode; C) self-employed mode; D) shopping Guide/rebate platform mode; E.

Although the operating mode of the specific electric business platform may be diversified, there is still a strong pattern orientation tendency. Therefore, we will be based on a specific platform at this stage of the main positioning of the corresponding model. In addition, due to the large number of players in each mode, we select only a few more representative players in each model to illustrate.

(A) Overseas purchasing mode

The overseas purchasing mode of "Hai-dai" is the second most familiar concept of transnational network after the sea Amoy. Simply put, it is the person/merchant who is overseas to buy the goods needed by the Chinese consumers in demand and to reach the consumers by Cross-border logistics.

From the business form, the sea-generation model can be divided into the following two categories:

i) Overseas purchasing platform

Overseas purchasing Platform's operation focus is to attract as many as possible third-party sellers to meet the requirements, will not be deeply involved in procurement, sales and Cross-border logistics links. The sellers on the platform are usually small businesses or individuals with overseas sourcing ability or cross-border trade ability, they will purchase specific goods periodically or according to the consumer order, and then send the goods to China via transshipment or direct mail mode after receiving the customer's order.

Overseas purchase platform is a typical Cross-border Consumer-to-consumer platform route.

Purchasing platform through to the settled sellers to collect admission fees, transaction costs, value-added services and other profits.

Advantage：

--to provide consumers with a richer range of overseas product category options, a large user flow.

Disadvantage：

Consumers for the real qualification of the merchants to be suspicious attitude, the transaction credit link may be the Consumer-to-consumer platform at present the most need to solve one of the problems;

--the involvement of cross-border supply chains is shallow, or it is difficult to establish a full competitive advantage.

On behalf of the player:

--Taobao Global shopping, Beijing-East overseas purchase, ebay global market, the United States purchase Network

Taobao Global purchase, Jingdong overseas purchases have a certain level of flow, but trading credit, after-sales service and other links are always the biggest consumer concerns. There are many consumers in the discovery of fake, high imitation, export goods, because they can not achieve effective rights and deeply depressed. Although the potential development of the purchase platform is huge, but if the above problems can not be effectively controlled, whether the sea-generation market can grow to the expected size of the scale is still a big question mark.

II Friend Circle Overseas purchasing

Micro-trust Friends Circle purchasing is to rely on acquaintances/acquaintances social relations from the mobile social platform naturally grown out of the original business form. Although the social relationship to the security of the transaction and the authenticity of the goods played a certain endorsement, but the case of deception is not a minority. With the tightening of customs policy, it is likely that the regulatory authorities ' personal purchasing of the circle of friends will shift from grey trade to smuggling. After the merger of the market, the original model will be unsustainable.

B Direct/Direct delivery platform mode

Direct-Send/direct-operation platform model is also called dropshipping mode. In this mode, the electronic commerce platform will receive the consumer order information to wholesalers or manufacturers, the latter in accordance with the order information in the form of retail sales of goods to consumers.

Since the supplier is a brand, wholesaler or manufacturer, direct/direct shipping is a typical mode of the business. We can interpret it as a third-party mode of consumer (referring to the domestic cat mall).

Part of the profit from the direct/direct platform is the difference between the retail price of the goods and the wholesale price.

Advantage：

The Cross-border supply chain is deeply involved and has great potential for subsequent development.

A direct/Direct mode in the search for suppliers is to negotiate with reliable overseas suppliers to enter into a Cross-border retail supply agreement;

(b) In order to solve the problem of cross-border logistics, this type of electronic Commerce Association chooses to build an international logistics system (such as the Ocean Terminal) or to reach a strategic partnership with a particular country's postal and logistics system (such as Cat International).

Disadvantage：

A The investment is slow, the initial flow is relatively insufficient;

(b) The amount of funds required in the early stage is large.

On behalf of the player:

Cat International (Integrated), Ocean Terminal (North America), cross-border (Shanghai FTA), Suning Global Purchase (intention), Dolphin Village (Europe), a sea-shopping Network (Japan), Walking Show Network (global fashion department store)

With its worldwide influence, CAT International has established partnerships with a number of government departments, including Italy, France and Australia. The above national government will guide domestic enterprises into the Cat International, which brings a lot of convenience for the overseas investment of CAT International. In Cross-border Logistics, Ali Group in May this year, the acquisition of 249 million U.S. dollars Singapore Post 10.35% of the shares. In addition, Ali and China Post, Australia Post, Brazil post and other national postal enterprises to reach a multinational logistics strategic partnership. At present, Cat International and several pilot cities of Cross-border electric power companies have cooperated, bonded import or will become an important mode of operation.

The Ocean Terminal is an early direct-hair direct-delivery business platform. Ocean Terminal CEO once said that the company's 2013 revenue of 200 million yuan, is expected to double this year. At present, foreign businessmen settled in foreign terminals have been nearly thousands. In the Cross-border logistics construction, the foreign terminals in many countries and regions set up their own international logistics and receiving transit center and with a number of international airlines to reach the Chinese overseas shopping Charter transport cooperation. In order to increase the type of goods and user flow, the ocean terminals in the marine business has also strengthened the layout. From September 1 onwards, the foreign terminal has completely canceled the overseas merchant's platform to settle the fee. Its mobile end of the sea to use the "sweeping artifact" also for the platform to bring a very small flow. In July, the company also launched a "Global Corps" event in collaboration with Shop No. 1th. Overall, the ocean pier is the foothold is direct hair direct mode, the sea-generation model is used to attract the flow of tools. Once the blue Sea said that once the policy is clear, the Ocean Terminal will actively carry out "bonded import" business. Comparatively speaking, the business layout of the Ocean Terminal is comparatively healthy.

Cross-border is the Shanghai FTA led by the Shanghai Oriental Payment Co., Ltd. established a direct direct delivery platform in the region. Platform imagine the future in the Shanghai FTA to the import of bonded to achieve the distribution of electricity Shangdou to Cross-border platform as a traffic entry. At present, Cross-border access to businesses and commodity categories are very limited. Ningbo, Chongqing and other pilot regions have also launched their own Cross-border shopping platform. The future prospects of such a semi-official electricity-business platform set up by such policies are not yet well judged.

C self-employed mode

In the proprietary mode, most goods need to be stocked on the platform, so this should be the heaviest category in all models.

Self-employed mode is divided into two types:

i) integrated proprietary cross-border platform for Business-to-consumer

The number of players who can be described as a comprehensive proprietary Cross-border platform is probably Amazon and the 1th stores that have Wal-Mart behind them.

Recently, Amazon and No. 1th store has announced the Shanghai FTA to carry out the import of electric business. The goods they sell will be imported in a bonded or overseas direct mail form.

Advantage：

A strong cross-border supply chain management capability.

Strong supplier management;

More complete Cross-border logistics solutions.

(b) sufficient reserve funds.

Disadvantage：

Business development will be affected by changes in industry policy.

On behalf of the player:

Amazon, shop number 1th, "Sea 1th"

Amazon plans to set up Amazon China International Trade headquarters in Shanghai FTA and set up Warehouse Logistics center in the area. and 1th store public relations staff also said that the 1th store backstage system has been with the Shanghai self-trade Area E-commerce clearance platform completed docking.

Although the bonded import model has attracted much attention, the movements of Amazon and shop 1th appear somewhat "sluggish". The main reasons are two: first, the bonded import mode in stock when the amount of capital occupied, the organization of high demand for the source of demand for users to judge the requirements of high. Second, in the large-scale spread of bonded import business, the Self-and may also encounter the adverse effects of policy changes. Due to the fear of the ship's disaster, the two manufacturers are expected to recently or will be small-scale bonded imports of the way to test water.

One thing that needs special attention for Amazon is that the front-end user experience must be as close to Chinese local habits as possible. In the face of "If you hold, I will not feel" the next generation of consumers, do not forget ebay's precedent.

II Vertical proprietary cross-border platform

Vertical refers to the platform in the choice of proprietary products will focus on a specific category, such as food, luxury, cosmetics, clothing and so on.

Advantage：

Supplier management ability is relatively strong;

Disadvantage：

Prior to the need for greater financial support.

On behalf of the player:

Cofco I buy nets (food), Honey Bud Baby (mother and Child), Temple Network (luxury), Salsa nets (cosmetics), strawberry nets (cosmetics)

This August, Cofco's food vertical platform I bought a net in the B-round financing of the IDG and Sai Fu Fund 100 million dollars in capital injections. We have mentioned in the previous article that the most important operational problem for importers to solve is the management of overseas suppliers and the implementation of Cross-border logistics, and these two points are the two key links of my future investment in the net. IDG partner Shong said, "In recent years, I bought a network to vigorously open up overseas direct mining, focus on supply chain and fresh cold chain logistics to build, in the field of food vertical electric business has a clear advantage, accurate positioning of the company I buy a net worth looking forward to." ”

More recently, the sale of Margeroland trolleys and Kao diapers by baby-mother imported electric quotient honey Bud has been questioned by some consumers. In this, Honey Bud Baby CEO Liu said that from September 1 onwards, imported diapers from Japan will be directly imported to Ningbo, the Cross-border electricity bonded warehouse, bonded import customs clearance and sent to consumers. Licensed goods are the basis of direct business, regardless of whether the question is set up, this incident or reflect the honey bud in the supplier management of the control ability still need to strengthen.

Since the operation requirements of the front and back end are very strong, the pure vertical type of proprietary cross border business is rarely seen. In addition to the Nets and honey buds I bought, the other players in the above examples are wired to the support of the industry or other profit models, not purely proprietary.

In addition, many overseas retailers have also provided Chinese consumers with direct mail China's customer service, please refer to the "Table 2 part of the Chinese consumers to provide services to overseas electric dealers."

D) Shopping Guide/rebate platform model

Shopping Guide/Rebate mode is a relatively light electric quotient model, can be divided into two parts to understand: drainage part + commodity trading part.

The drainage part refers to, through the shopping guide information, the commodity price comparison, the sea buys the community forum, the Sea buys the blog as well as the user rebate to attract the user flow;

Part of the commodity transaction means that the consumer submits an order for Cross-border shopping through an inbound link to an overseas operator or overseas shopper.

In order to enhance the richness of the commodity category and the adequacy of the supply, such platforms will usually be paired with overseas Consumer-to-consumer purchasing mode. Therefore, from the perspective of trading relations, this model can be understood as Hai-mode + purchasing Consumer-to-consumer model of the complex.

In a typical case, the shopping guide/rebate platform will be their own page with the overseas business of the Goods sales page docking, once the production of sales, the operator will give shopping guide platform 5%-15% return point. The shopping-guide platform gives back to the consumer a part of the rebate it receives.

Advantage：

Positioning in the integration of information flow, the model is lighter, easier to carry out business. Drainage can be a relatively short period of time for the platform to attract many users of the sea, you can better understand the consumer front-end needs.

Disadvantage：

In the long run, there is greater uncertainty about size.

(a) weak control over cross-border supply chains;

b The entry threshold is low, the player is many, the relative lacks the competitive advantage, if cannot reach the certain sustainable flow scale as soon as possible, its follow-up development may be more difficult to maintain.

On behalf of the player:

55 Sea Amoy, a Amoy net (Ali), the sea Amoy net, Amoy, Sea Amoy, Sea cat season, Extrabux, leisurely Hai, what is worth buying, American cheap

55 Sea Amoy was founded in 2012, is a shopping guide, BBS community, rebate services together with the shopping Guide/rebate platform. Tao, founder of the 55, said the site's current number of users has reached 200,000 people.

Ali's one Amoy network in September officially on the line of the Sea Amoy purchasing channel. Consumers find the right goods, you can choose to use a Amoy network of purchasing services or self-help to complete the sea Amoy. Amoy Network said that consumers will be selected goods from overseas customers direct delivery business. From the current page, it is only the Amazon American family that has been settled for foreign businesses. Some brand-name sports shoes in the price between 200 to 400 yuan, in the price does have a certain competitive edge.

Overall, the shopping Guide/rebate platform to survive the difficulty is not very large, but to dau scale to do millions above is not easy, may need to be through the Web site alliance or horizontal mergers and acquisitions means to achieve.

(E) overseas commodity Flash Purchase mode

In addition to the above imported retail electric business model, overseas commodity flash purchase is a relatively unique play, we will list it separately.

As the supply chain environment facing cross-border flash purchases is more complex than the territory, the players involved in Cross-border flash purchases have been on a small-scale test stage for a long time.

Into the September, Poly-Mei excellent products, "the United States overseas purchase" and the only product will be the "Global special selling" channel has a high-profile debut site home. All two companies claim to have strong control over overseas suppliers, absolute authenticity, global mail and a full price package.

The Overseas commodity Flash purchase mode is a third party mode.

Advantage：

Once the establishment of the industry position, will form a concentration of traffic, the supply of centralized platform network advantages.

Disadvantage：

The mode of flash purchase requires high control ability of sourcing and logistics, and has high ability to drain and transform front-end users. The lack of capacity in any one link may end in failure.

On behalf of the player:

Honey Amoy Net (original CN Hai), CAT International global Flash Shopping, shop 1th of the import of food flash shopping activities, poly-American Excellent products overseas purchase, the baby tree under the Carambola faction, the only products will be overseas direct hair Special

Set up less than a year before the honey Amoy net name is called CN Sea Amoy. First into the sea to buy the market, CN Sea Amoy use is the shopping guide mode. In the awareness of the limitations of the shopping model itself, Honey Amoy CEO Xia Wenbin turned to hope that the honey Amoy Dozen "The largest sea Amoy brand special selling site, and strive to make the sea Amoy version of the only product will." Xia Wenbin at the five crossing salon, said that the supplier management, "We are mainly the integration of import traders resources to help them build a consumer-oriented platform." "In logistics, the main focus of Honey Amoy in the Customs clearance process optimization, which bonded import mode is one of the key points." In addition, Honey Amoy just announced in late September and Guangzhou customs reached a cooperation agreement. The "Direct purchase import" model in the agreement will also become one of the future customs clearance methods. In this mode, orders, waybill, Payment list ("Three orders") information will be in the electric business platform supplier, logistics, and credit payment system, such as the exchange between the parties to achieve synchronization.

In June this year, Poly Mei Excellent products overseas Flash purchase Channel "Poly US overseas Purchase" low-key on-line. At the beginning of September, the Poly-American overseas purchase channel appeared on the home page of the Poly-Mei excellent products, which seemed to imply that the priority of the Cross-border cosmetics flash business was mentioned on a high level. It is reported that the United States to choose the Pilot cooperation party is the Henan Bonded Logistics center. From the channel page, it is the South Korea and Taiwan region that are the main source of merchandise for the United States overseas.

September 24, the only product will be announced and Guangzhou customs to reach a cooperation agreement, officially launched the "Global special selling" channel. And Honey Amoy, the only product will be "global special sale" throughout the use of Customs management model of the highest level of "direct purchase import" mode. At present, from Europe and America, East Asian countries and regions of goods have appeared in the "Global special Sales" channel.

Cat International is through the global Flash shopping for Cross-border flash business of the force point, the pilot bonded area logistics operating costs are borne by the rookie logistics. Shop 1th has set a Guinness record of 600,000 cartons of imported milk flash purchases in 53 minutes this March.

Three. Savage growth: Which model will become mainstream?

At this point, we can clearly feel that the import of retail electricity industry is still in a relatively primitive stage of barbaric growth. All players have only a very dispersed flow of traffic. The maturity of the upstream and downstream of the industry, the consumer's cognition and the consummation of the supporting policies also need the accumulation of time.

From the table below (table 1), Ali and ebay's Taobao global market shopping and easy to purchase platform business development relatively early. But in the independent import retail electricity dealer, except the Ocean Wharf layout is earlier, other companies almost are 2013 years later formally enters the market. This also confirms our judgment that the import retail electric business industry is still in the infancy period as a whole.

Since many of the imported retail electric business platforms are owned by large power companies, it is difficult for us to know by public information the amount of funds they receive. From the case of open financing data, the mode of the self-employed consumer electronics is heavier, the amount of financing is relatively large; direct/direct Platform Ocean Terminal's a round of financing is also close to tens of millions of dollars; Shopping Guide/rebate platform financing situation seems to be not optimistic; overseas commodity flash purchase Platform Honey Amoy net obtained 5 million dollars in a round of financing.

Table 1 Summary of some import retail electric companies

Data Source: NetEase Science and technology according to the public Information comprehensive reorganization

It is worth mentioning that, in addition to domestic players, many overseas retailers have also launched direct mail China services. In the case of Macy's, a department store (Macy's), when IP from China visits an English official web page, there will be a Chinese-language dialog box that prompts "shipping services to China" and is able to settle in renminbi.

Unlike the traditional sea-Amoy model, Chinese consumers themselves take the initiative to purchase from foreign websites, and overseas retailers have become active parties. They are actively observing and exploring cross-border retail models that directly serve Chinese consumers.

These overseas retailers are basically proprietary classes. It is not clear how their participation will change the industry's competitive landscape. The table below (table 2) is a summary of information from overseas retailers that are part of Chinese consumers.

Table 2 Overseas electric dealers serving Chinese consumers

Data Source: NetEase Science and technology according to the public Information comprehensive reorganization

Although the future of the specific pattern is still difficult to predict, but in comparison with the domestic electricity quotient of the ecological environment (table 3), the different modes of business volume will eventually be at different levels.

Table 3 Comparison of the scale of domestic electric business model transactions

Data Source: NetEase Science and technology according to the public Information comprehensive reorganization

As we can see from table 3, the volume of GMV (total turnover) of the electric quotient mode may be divided into three levels:

(a) Alibaba's Consumer-to-consumer platform Taobao and third-party consumer Platform Cat Mall;

(b) Integrated self-employed trader's boss Jingdong Mall;

(c) Flash purchase platform only goods, shopping Guide/rebate platform Rebate network.

Taobao's GMV volume is almost 10 times times that of the second-level Jingdong mall, while the volume of Jingdong is 10 times times that of the third-level electric quotient.

If the distribution of GMV in the future is similar, the volume levels of the different modes are sorted in descending order:

A overseas purchasing platform and direct hair/direct transport platform;

(b) Integrated proprietary cross-border business operators;

(c) Overseas merchandise flash Purchase and shopping guide/rebate platform.

Compared with the level of the domestic electric business model, the volume difference between the different levels of the imported retail electric business model is likely to be also in multiples. This shows that the difference between the different patterns pointing to the final business level may be significant. Of course, Cross-border Network shopping has its own development rules and industry rules, the future level of distribution may not necessarily copy the domestic electrical business.

In any case, in different modes, the capabilities and resources required from backend supply chain management, mid-tier data mining to front-end user management, and so on, can be quite disparate. When the entrepreneur chooses the specific mode, it should have a well understanding of the future development space of the model and the resources matching it.

Similar savage growth, different growth paths. How to kill one's way out of the wild land? This is a problem that every one of the cross-border importers of electricity dealers should seriously consider.