The Internet thinking of enterprise management

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The Internet thinking of enterprise management

Author: from people passing by

First advocates of Internet thinking in business management

Written in the preface

People living in modern times must pay attention to the great changes that have taken place in the Internet, whether they are individuals or businesses. The rise of the internet has changed everyone's way of life and changed the mindset of everyone, which will be subversive changes. Personal change has changed our way of life, followed by our ideas, from the past to the current reverse thinking, and now we are all looking at the values of life before, look at the previous concept is right? and in business, There has been a change of power between the merchant and the consumer, before we buy the product, usually by the merchant, and now the change is our consumer's dominant position, to experience as the main, and then see if we will buy the product.

The internet is not just a tool, if we use the Internet as a tool, then our understanding of the Internet is still on the surface. The internet is actually a new idea, it is a completely different thinking to look at the business, look at the market, look at our users, it is a completely different idea. And those who can not keep up with the trend of the times, will eventually be eliminated, because the arrival of each era, will be eliminated a group of people can not go with the times, but also to create a group of lucky to walk in the forefront.

This is an era of Internet, this is an era of innovation, this is also an era of change.

The Internet thinking of enterprise management-the main body

Before we talk about the management of Internet thinking, first of all, we should understand what "internet thinking" is? If this is confusing, don't say how to manage the enterprise with Internet thinking, what is the Internet thinking?

In my opinion, the Internet thinking is: Open, experience, focus, simple and easy is that all the resources linked to the world as possible to integrate, to achieve the maximum link and open.

"Open" one of the internet thinking of enterprise management

First of all, we start from "open", open is the core of the Internet thinking, the Internet all the resources are free, this free only need you to search on the Internet can find what you want, but also make us save a lot of time. The ultimate goal of Internet opening is to effectively integrate resources, create a good network ecological environment, and improve the maximization of Internet opening.

Then apply to the enterprise speaking, Open is also an enterprise docking external window. To the traditional business model, the enterprise has its own trade secrets, has its own core value, in many people's view, these are the lifeblood of enterprises, if once announced in the public, enterprises will lose competitiveness, and even the risk of failure. In my opinion, core competitiveness will only make enterprises can not actively innovate, competitiveness is the need to accumulate in the learning process, so in the continuous learning process, enterprises will not be competitive is the best competitiveness, if the core competitiveness as a business umbrella, that will only let enterprises die in the hotbed. As a business is to constantly innovate, change, walking in the forefront of the market, many enterprises are often exposed to external pressure, and make themselves to change, innovation.

At the same time, "open" is also as a competition for employees to learn from each other, in the traditional thinking, the master will always retain one hand, for fear that the apprentice to surpass himself robbed the rice bowl, this is a typical traditional thinking. If in the enterprise, everyone is so, then the enterprise will gradually form everyone infighting, intrigues, not to mention the team how to learn and innovate. Whether inside or outside the enterprise, openness is always the best window for an enterprise to learn, because only under the conditions of openness, learning and innovation can get better development.

The second "experience" of Internet thinking in enterprise management

The Internet is a user-focused platform, a real concern for the user experience of the platform, it is not only to stay in the slogan. In the Internet thinking, all adhere to the user first, customer-centric philosophy, and practical implementation in which, so as to establish user adhesion, loyalty. Conversely, an enterprise that does not pay attention to the user will eventually be eliminated by the Internet, and it will not even get into the internet and die outside. Here, the millet case is worth our study!

In our traditional enterprise, the customer first is only to stay in the slogan, such as: "Customer is our God", but how many enterprises can really implement it? And how many enterprises cut the actual customer focus? The traditional enterprise "cheat" is they a big magic weapon, cheat the customer, cheat the product, cheat the cooperation business, finally also cheated oneself. Empty slogans and deception can not let an enterprise based on the market, only the real value of customers can grow. User experience is to allow customers to participate in product design and recommendations, real implementation to pre-sales services-service-and after-sales service, in the process of these services, to understand the customer's evaluation of the product, as well as timely correction.

Customer experience is not only in the service, can be in many fields, such as product function and creativity, planning activities, with customers to visit enterprises, such as a series of customer experience. Customer experience satisfaction depends on product satisfaction and perceived satisfaction, directly affect the word of mouth effect, then Word-of-mouth is to establish a corporate brand, a continuous flow of input enterprises lifeline.

Furthermore, the experience of employees in the company. Enterprise's profit originates from the product sale, but the product sales and the design is in the staff, a good enterprise environment creates the good staff, a good staff can create the good product, this is so-called "humanized management". As far as I know, only those technology internet companies will pay attention to the work experience of employees. For example: Google, Microsoft, Tencent, Baidu, and other network enterprises, they fully focus on human factors in the process of enterprise management, in order to fully dig the potential of human responsibility management model.

The three "focus" of Internet thinking in enterprise management

The spirit of the Internet focus is "craftsman spirit", the product of their own fine carving, excellence of the spirit of the concept. In the "open" and "user experience" above, the Internet is bound to require the Craftsman spirit, if not focus on focus, the Internet will lose the user experience. The focus of the internet it can be small to a code, can not have the slightest error, large to the entire site design and planning, and finally put into marketing and product itself. The focus of the Internet is not the pursuit of diversity, it focuses on the industry itself, focusing on achieving the ultimate, and accomplishing a task at different times.

To traditional enterprises for example, we all care is bigger and stronger, to the size of the market, the product details from not too much attention, we also have entered the "World top 500" psychological sickness. In our traditional concept, are to scale to measure the brand of enterprises, feel that the big is brand enterprises, good enterprises. If this fundamental concept does not change, then the internet thinking will never understand. In the Internet thinking, enterprises do not care about the big, but care about small and beautiful, beautiful and refined, refined and thinking.

For example: Unicom and Tencent, Unicom is much bigger than Tencent, but Tencent market capitalisation is much more than Unicom. Then in doing business, do not mean to pursue the country in the end how many branches, in the list of companies ranked number, those are virtual, even if you ranked top three, but the products and services can not keep up, and how, only focus on the industry's products are the king.

Enterprise focus is divided into two types: industry focus and management focus. Industry focus refers to the industry to persevere for a long time to do, the product to achieve perfection and ultimate. Management focus refers to the staff and the implementation of the same, the task on time to complete the amount. Management focus is to start from the basic, such as sweeping, whether the staff can be spotless sanitation clean it? Is the company's overall image perfect? Second, the staff of their work can be done to keep the hot pillow at all times, with a learning mentality to work? Furthermore, can leaders do a good job of managing every detail?

And so on, it all evaluates whether an enterprise is focused.

Focus is a business in the industry can survive the main reason, only one enterprise in every detail can do a good job, such enterprises can become the industry model.

Summary

Internet thinking will inevitably involve business management, because the Internet will extend to the lifeblood of every enterprise, only the Internet thinking as a prerequisite to re-examine the traditional business management before, gradually to the Internet, so that will not be the impact of the internet to death Yu Tide, only the time to keep pace with the times, So as not to be eliminated by the Internet.

Finally spent an afternoon to write well, please pay attention to the original, reproduced please declare the source. Micro-trust public platform "reading from people"