The length of the scenery should also talk about the degree of excessive optimization

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The so-called "excessive", is "over the appropriate, reasonable limit (critical point)", "over optimization" is beyond the search engine allows the scope (search engine can tolerate the critical point) of the optimization strategy and to achieve this optimization strategy to adopt a series of optimization methods.

Baidu, Seoer webmaster are very concerned about the excessive optimization

That year Zac the specific means of excessive optimization: "External link anchor text is the same, are generally the most important target keywords", "external links in a short period of rapid growth, and then stop growth, the external link anchor text and Web page title highly consistent", "the Web page on the optimization of the key areas are optimized, such as title tags, keywords and description tags, h1,h2, bold, links, picture alt attributes, page first paragraph text, internal link anchor text, body, URL. Internal links and external links lack of change, the vast majority of the target keyword as the anchor text point to the home page. The natural link will have a URL form, and there will be a link to the deep page.

Of course, you should also add the intention to brush keyword search flow (Baidu Drop-down box with Baidu related search), the intention to brush social media sharing means, Google's latest plus a "and a number of site exchange links (over Exchange links)."

But what is the "degree (clear limit)" of these overly-optimized technologies? For example, what is the specific "degree" of an excessive exchange link? All seoer do not know, and all want to know more such SEO details of the standard, to help their SEO "Follow the feeling to go" dilemma.

In 2007, Zac interviewed the head of Google's anti-spam group Matt Cutts, he also wanted to ask the "keyword density limit where" and other SEO clear limits of the problem, but ultimately chose to give up, because it is certainly impossible to get a clear answer.

But as long as it does not dwell on specific data standards, the explicit limits of "excessive optimization" are real. The Google Webmaster Guide said: "When designing a Web page, you should consider the user, not the search engine." Do not deceive the user, or submit to the search engine one content and show the user another, this practice is often called ' camouflage '.

"Baidu Search Engine Optimization Guide 2.0" said: "Search engine is just a common site on the visitors, the site's crawl way, the value of the Web site judgment, but also from the user's point of view, any improvement of the user experience, are the search engine improvement." Search engine optimization, but also will allow users to benefit from "," (cheating) the most basic definition of law, is the proliferation of this behavior, whether it will affect the search system, and ultimately hurt the user's search experience.

This is where "proper optimization" is located-not whether you have external links that are out of 5 or 50 or exactly meet search engine requirements for specific data metrics today. The key is whether your site is balanced development, a period of time to adopt the optimization means with your website development Goals, content system construction, site user regularity increase match.

For example, Zac Blog for a long time does not update, but if one day he updated a valuable article, immediately at home and abroad a lot of high weight site with external links to reprint, a little more than his blog outside the chain of thousands of, after how many days and basically does not increase the chain, but search engine will not move his blog But if Gouyn12 's blog one day suddenly add 200 high-quality links is absolutely "oneself in search engine", all the search engines will invariably judge Gouyn12 purchase link-because if the behavior of gouyn12 purchase link, if spread, will cause great harm to search engine and search net friend (in search engine benefit, this is the most fatal "over optimization")

And, even if the site is occasionally violated, search engine also will not immediately punish, it will continue to observe, judge you are occasionally mashiqianti, or "3rd when the scholar is surprised", or always against the wind, and finally "scores" (perhaps this is the reason why many stationmaster unscrupulous cheating).

Shanhui (ZAC) has cited, for example, the company's record site just on line when the tens of thousands of one-way link per day, has been Google down the right, and then Google found that it is the site of its continued construction behavior only after the lifting of the ban.

In this way, any SEO means are neutral, the so-called white hat seo or Black hat seo key is the webmaster, seoer site construction (including SEO) planning and overall implementation strategy, Webmaster, seoer Overall implementation strategy ultimately determines the technology he used to cheat as.

The most cattle erotic webmaster Peter's fake website said, and no white hat SEO technology, 301 is not (transferred from Zac Blog)

As we all know, 301 jump is the search engine licensed effective page jump technology, but Zac analysis of a very cattle case, a pornographic webmaster Peter to obtain the site keyword outside the chain, forged a website to target the name of the university Professor website, when the search engine visit, Program recognition after the automatic 301 jump will search engine spiders guide to their own pornographic sites, search engines can be recognized so that the use of 301 jump technology is valid?

In fact, as far as the 2011 Matt Cutts's "Don't believe in the so-called white hat camouflage technology", "camouflage is usually to deceive" and the "Google Webmaster Guide" In contrast, we can clearly understand this.

Therefore, for more hope that the normal station webmaster and seoer, too tangled up in "excessive optimization" specific "degree" problem (or whether a technology is white hat SEO technology) is meaningless, in fact such standards even if there are constantly changing, "Baidu Search Engine Optimization Guide 2.0" said: " The specific methods of cheating can not be exhausted. The development of the Internet in the dynamic, search engines are also dynamic development, cheating is naturally also in the dynamic development.

"The length of the scenery should be looked at", we should also establish a long-term website development planning (including the site content system construction and appropriate site promotion measures), and strive to practice in the site construction of such a plan, to focus on more in line with the target customer demand for quality Web site content system to build, And then the content system to establish a matching site promotion measures (including SEO).

Too concerned about the search engine "excessive optimization" specific "degree" (or whether a technology is white hat SEO technology), can only prove that we are not mature SEO mentality, such a SEO mentality can not lead to a correct SEO strategy.

In the "have right but not qualified to complain" in Ma Yun said "People's attitude to determine the attitude, and then decide your ecology, a good mentality will naturally be better" for SEO is also fully applicable, and this will determine your site SEO work can be successful at the end.

End up with a discussion of the Zac blog with a quote from Matt Cutts-"A British SEO bull David asked Matt Cutts" What's the comment on the nofollow tag station optimization, Matt Cutts answered him with a very descriptive metaphor: Nofollow's use of internal links can really affect Google rankings, but that's a minor factor. Just like you have 100 dollars, using nofollow is like studying how to spend these 100 dollars, which is useful to some people. But it is more useful to focus on how to earn 300 more dollars instead of figuring out how to spend the 100 dollars that are available.

What is more useful is to focus on how to earn 300 more dollars?

In "Zac interview Matt Cutts", "Your site was not well-known a year ago, but thanks to your hard work and creative efforts (clear blog development Goals and viable sustainable development strategies), Jianfei, Google's top Chinese anti-spam engineer, Zhu Jianfei," said Zac. "--not only is the search engine ranking good, now Zac Blog has been Chinese SEO industry no one does not know the brand blog.

This, can give not pay attention to website development overall planning and content system construction, but rush through some "SEO God technology" let a piece of money strive to become 300 dollars effect more stationmaster, seoer some inspiration (this article by Gouyn12 original start, copyright, Wenzing, Reprint please use the link form to indicate the article starting source http://www.gouyn12.com/seogw/236.html.