The mobile internet age is opening up

Source: Internet
Author: User
Keywords Tencent Angel investor Dena entrepreneurial News Lee Statecraft narrow doors

The leader of mobile internet five years ago is Japan, but why now become America? For this question, the answer to the Lee's rule is: open.

In his description, we know that Japan is not open enough now, just like its biggest mobile gaming platform Dena the top ten games have 7 of their own. DoCoMo, although relatively open to China, is far less than Facebook and Twitter (f/t). Apple's App Store and Facebook's fbconnect remain relatively open. Without them, there would be no quick Pinterest. Not being open means that many people have to build relationships with you before they can make money, which kills innovation. So it is with China. If Bat (Baidu Ali Tencent) did not do fbconnect such determination, China can only follow the United States forever.

"Before they were closed to the first, although sleep now will be safe, but eventually will be the revolution." It's better to take the lead and be open. "This is in line with another entrepreneur with a small platform," he said: "We are not afraid that they are not open, because they are not open to the final dead, from a competitor's point of view, I am afraid they open, open will live long, there is core competencies."

But the problem is that it is not an opening that is necessarily successful. Openness itself is risky. FB is also under great pressure to do connect, but he is willing to gamble, to do an open world. The bet is because he has vision. He was trying to change the world, otherwise he would not have done the company. This is what Zuckerberg and jobs have in common. "In China, the problem is even bigger, if you are really open, there will be people who cheat, people make trouble, a lot of unexpected things." But there can be means to access and control. Openness is first a vision, then an ability. Do not know China's bat, because vision or because of ability, still not really open.

Li Zhi said that in China, Tencent, after the 3Q war, is relatively the most open, but the gap from f/t is too big. Tencent platform to make money on a lot of games, but still need to have "relationship." Some microblogging open platform, the API to be applied, to first determine whether the company will misuse the API. But this artificial control leads to inefficiency and corruption. So we should set standards for APIs, and if there is a standard, there will be fair competition opportunities. With fair competition opportunities, entrepreneurs can focus on doing good products. Angels will be able to invest more boldly in innovation. Li Zhi to Tencent to say is: You have to have vision and ability, to be as open as f/t. That's a little idealistic. If Kim Jong Il, maybe a lifetime to be the boss. But sorry for the society, sorry history. The internet is China's most promising leading industry, gathering the cleanest and youngest leaders, after making a lot of money and building an industry, can you open up and play a game and be an example, opening 50% more to see what happens to society as a whole.

What does openness bring to Li Zhi?

First, Li Zhi as an angel, the ideal state is to make Silicon Valley godfather Ron Conway. He has invested at least 228 companies, including Google, Jeeves, PayPal, Twitter, Foursquare, and Napster. The style of Conway investment is, as long as it is a reliable person and a reliable direction, drink a cup of coffee to open a cheque. Forget the cheque and the company when you have finished the check. 10 years later, the company became Google. But the reality of China is that it is not important to be able to survive under the pressure of the Giants, but it is important to have a realistic way of making money. Li's belief in running the country is: if there is one day when the angel investors such as Ron Conway, China's internet is really open.

Second, Li Zhi as an angel, a lot of time to help start-ups do marketing. The biggest challenge for startups is to get the first batch of users, validate their products, and form a seed user to spread. In the United States, this is almost no cost, because the open platform allows you to access, his chain of relationships can help you quickly spread users, and he will not copy you, like Twitter and Pinterest peacefully. But there is a high cost in China. Special marketing team and measures are needed to circumvent all kinds of barriers. Li's belief in the rule of law is: if one day the entrepreneurial team can do without BD, it proves that China's internet is really open.

The top two points are local. What I am most curious about is: what is the whole of China's Internet if it is really open?

"In a truly open Internet, the size of each company is not too big, but there are a few particularly large open platforms that have formed several galaxies around these platforms." Because only small teams have a high efficiency and incentive mechanism, they surround the platform, just as small planets are constantly converging to become galaxies. As for the small departments of large companies, because of their inefficiency, they are gradually separated into small planets, but they also converge around large galaxies. Many big companies are getting smaller. Tencent adjusts its architecture and makes more business systems independent, enabling them to survive more. This little Pony walks in front. The universe looks more interesting. This is the future Internet picture in Li Zhi's eyes.

A year ago I wrote an "open by-product" that shared the idea of running a country with Lee:

First, when large companies open, the company's internal business is immediately divided into two categories, platform classes and platform classes. Platform class is everyone, happy, Sina Weibo, QQ space such a social network or Baidu box calculation and Apple App store such a supply and demand interface, the platform is in fact the CP, content providers, such as games, information, video, to the platform grafting services. Non-platform classes are immediately outside the competition, such as the United States can be in everyone online with glutinous rice Network competition, NetEase technology news in Sina Weibo with Sina Technology competition, Archie Art can be in the QQ space with Tencent video competition. So CP must be independent to improve efficiency. This is the consequence of openness.

Second, the open company is three horizontal and one vertical. Three horizontal, is three platform, the core product platform such as facebook.com, QQ space, Taobao open platform, Baidu box, Apple App Store, there is a incubation platform + a capital platform. The incubator platform is similar to innovation workshops, with capital platforms such as Facebook's Fbfund, Googleventures, Sina and Tencent funds. A longitudinal, is n CP, content provider. A small planet inside a galaxy. They can be spun off prior to the business, or can be hatched, or investment circles come in. In short, it is relative to the horizontal platform is not the same system.

This day, Li Zhi believe is coming, the next 10 years is the golden period of entrepreneurship and investment. Now let's see what he's done.

Before leaving Ali, Li Zhi did a 1.5 "cloud" calculation. What he wants to do for startups is "cloud" support. He and several friends in Hangzhou rented a place, called the Blessed Land Pioneering park, the top floor opened a Fau Yun café, a total of more than 1000 square meters, radiation throughout the Internet circle of Hangzhou. Fau Yun Café regularly held a salon, Hangzhou people all over the exchange. Usually for a small start-up team of 2-10 people, a cup of coffee money can be office. In fact, even if only 1 people with a notebook can also start a business. Entrepreneurs can be in the Blessed Café by day, by week, flexible booking time booking space, 4 people on a small table, 10 people to book a large table, if shrinking to 4 people will change a small table. They are here to flex their work and expand, and scattered they can also find partner here.

When they were old enough, they moved downstairs to the Blessed Park. At present, there are more than 20 enterprises settled in, including another Ali old employees White Jay founded the sharing of shopping site guang.com. Named Fau Yun and the Blessed land, is to remind the venture has a risk. Do well on the ground, do not good is floating clouds. The rent of the land pioneering park is very low, Li years not to make money before. Aisle with glass walls, big yard. There is a unified staff restaurant, from different groups of people eating and chatting, affecting each other. May 10 Opening, Hangzhou Xihu District Party committee secretary also the Zhejiang Provincial Committee, organization minister Cai Chi please to unveil. Then the government gave some support.

such as the solid cloud, there are virtual clouds.

Li Zhi only 80,000 when he started his business. So knowing the importance of careful budgeting, but also know how to budget the doorway. Start-up companies in the end is to buy a server or rent virtual space, which cost low, which cost-effective, which business in what time of the plan. These Li have learned the rule of the country. Can save a lot of money. Industrial and commercial registration, government offices, have a person to help handle. The next tax, accounting, legal affairs, are recommended to the enterprise choice. In particular, the VIE structure, the cycle of six months, to help the preparation of documents faster, and the establishment of the relationship with the foreign authority a little earlier. There is not offended by the network supervisor. You can also help build relationships, deal with, and coordinate problems. I heard that the 56.com was turned off because the network supervisor is not connected to the founder. Many entrepreneurs do not want to spend their time in this area, but many times it is not complicated, just need a contact person.

All these infrastructures are finished, then it is time to talk about the business itself. Li Zhi self-confidence can give entrepreneurs a relatively correct attitude. For example, how does a product spread on an open platform? Before many people in Apple's App Store brush list, Ming know this has no future, but you brush not brush? Fortunately, Apple later paid attention to, often change the ranking algorithm to game, but the domestic download station or old, the total number of app download to show, forcing the entrepreneur to brush their own flow. They closed one eye with one eye open. You know it's a sin, but you don't follow? In particular, the Android Market, a mixed bag, no one to solve. Li Zhi can not be solved. But he was very firm.

To pay attention. Can't be an ostrich. The user is not clear about the truth. But don't cheat. The cost of cheating is very heavy, which will cause employees to lose vision. Then there is the 1.1 point of deviation of the channel, and finally stale out. What to do? Forcing themselves to innovate, constant innovation, with the rapid pace of innovation to fight for Word-of-mouth, with Word-of-mouth transmission to offset the disadvantage of not brush list.

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