The network marketing scheme of the small and medium electric dealer

With the rapid development of E-commerce, many small and medium-sized enterprises have entered the field of electrical business. However, many small and medium-sized enterprises in the development of electronic mall is not very mature, in such a limited amount of money, the small and medium-sized electric business site to do marketing? How to attract traffic? How to increase sales? How to make your own brand? A whole bunch of problems are troubling the small and medium-sized electric operators.
Website marketing methods mainly include soft text promotion, Baidu know, mass mail and SEO, and so on, our initial site in the face of the lack of all aspects of the situation, the first should be free platform to attract users, ancillary some paid items.

one, soft text promotion program


1, playing the banner of sharing, in the Baidu Space and beans to publish your Web site to promote the soft text, register multiple accounts to their own article scoring, download their own articles, the purpose is to make soft text to achieve Baidu Library search rankings. Baidu Library is mainly to take down the number and number of points to rank, and understand this principle, you know how to make the text ranked by the front, but you have to ensure the quality of soft text and publicity, so that others unlimited download this is the most important. After all, the number of their accounts is limited, it is not possible to spend all the energy on this.


2, in some well-known forums to publish your promotional software, such as Webmaster's home, webmaster Forum or seowhy search outside, and so on, with the strength of the forum for your website to win a good reputation. Articles posted on these influential websites are easily reproduced and quickly indexed by search engines. To be published in these two sites need a certain skill, the first is a high-quality soft text, the article content can not exceed the provisions of the site, to cater to the site's preferences. For example, the preference of these two sites is to share and innovation, in the article into a specific user experience, from the perspective of innovation to cut the topic, introduce some useful marketing methods, preferably also in the article with specific data as an argument, so the possibility of passing the audit will be very high. At the same time also in the corresponding plate release, this to the forum to observe the know, here will not repeat.


3. Go to Sina, Tencent such a large portal site to publish soft text. This has two advantages: the portal site of the audience, you can use this can enhance the site or product exposure, thus playing a very good brand contrast and product promotion effect, but also for the site can leave a permanent outside the chain, thereby increasing the weight of the site. And a good soft article if can realize the reprint effect, the marketing effect is self-evident. In these portals soft wen marketing is also very high, generally as long as 50, 60 dollars a piece, so Tan Ren Network Marketing courses strongly recommend this method of promotion.


second, Baidu know the promotion program


1, through Baidu know to promote the premise is to register dozens of Baidu know the account number, each account of the keywords are related to the product, a user through Baidu know to ask questions, Baidu Help will remind you, then you can immediately make an answer. Of course, do not advertise too explicit, do not have all the answers to add site links, but each of the questions rely on the first few answers are pointing to the same answer, the propaganda effect is very ideal.


2, registered dozens of Baidu account also has a use, that is in Baidu know their own questions to answer, but this has to use an IP converter to convert your IP address. Questions should be in the form of long tail keyword, easy to search. In fact do Baidu know is also very exquisite know-how, answer the question cannot day Gaultheria, cannot too advertisement sex.


III, e-mail Promotion program


e-mail promotion relies mainly on mail platform developers, mail platform developers will be separated from the mail business, as their own platform, it will not send ads to themselves, because users will feel very annoying. Many ISPs, such as Tencent and NetEase, use the Taiwanese software to send group Mail accurately, they have set the ISP mailbox rules, if not this software, the mail will be sent to the dustbin by default, or can only send a small number of mail, probably hundred sealed it, and a little more to verify a lot of activation code.


1, make good use of the company's resources, with the mail platform to buy software, mass mail.


2, there is a dedicated mail service merchants, they have a lot of resources, can ask them to help send, the cost is not very high, but not universal, customer information is not accurate.


3. The content of the message is the most critical. The message is sent out, the user is not willing to see is equivalent to doing nothing. Therefore, we must pay attention to the design of the content of the message, the picture must be larger than the text, to highlight the core selling point of the product, to give customers the reasons for action, promotional messages to highlight the price information, and join the class to highlight the credibility of the enterprise.


Four, SEO promotion plan


SEO in the construction of the site has become increasingly important, it is an indispensable part of the site, but also the site to promote the operation of the top priority.


1, the site should be fully considered in the early days of SEO factors, the ranking of the future site and search engines included a key role, only from the perspective of SEO to design the site, can be more easily captured by the search engine crawled to.


2, although the number of netizens in China, but because of the knowledge structure and level of the proportion of decline, we have a deep dependence on the search, not like foreign Internet users, the proportion of academic level, various ways of network marketing. Baidu is the leading Chinese search engine, only by its soaring stock prices know. Search engine SEO optimization almost become synonymous with Network marketing, SEO rankings up, people through the search engine to find your chance more, the site has more traffic, we must be prepared, in the network marketing to play an SEO optimization of the protracted war.


SEO optimization strategy and Tactics


(1) SEO layout to be in the site perfect presentation, the method is not difficult, the search will know.


(2) Small and medium-sized enterprises in the network marketing has a lot of practical problems to restrict us, for example, money and team, in the absence of funds and team security, we can not act rashly, we optimize the site can not choose the size of the pyramid-like optimization, because we will get tired of ourselves.


first of all, our site content update speed and originality can not be compared with large sites, do the amount of the chain is even more backward, if blindly to pursue the optimization of the homepage and key words, it is likely to be Baidu down the right, outweigh the gains. Our small and medium enterprise website should choose inverted pyramid optimization strategy, mainly to optimize the long tail keyword, there are three main reasons:


1. Long tail of the key word chain not a lot, a few are enough to support;


2. Second, the long tail of the keywords brought by high flow accuracy;


3. Long tail keyword combined with content page optimization way, you can grasp the pace of the site update, you can update the content side of the chain to add, with the content page to promote the weight of the page and the weight of the homepage, as much as possible, not only the content of the site is enriched, the weight of the underlying foundation is also high, the team naturally formed , the homepage optimization also need not worry, the possibility of being down right is very small.


in the trend of the times, a lot of enterprises blindly follow the follow, but do E-commerce is due to products, due to the enterprise, especially the small and medium-sized electric business, in the human and financial resources are greatly limited under the circumstances, it will appear a little weak, it must be combined with their actual situation, find suitable for their own promotion methods, In order to expand the market in the field of electrical business.

From: Tan Ren information