The problems and solutions in the blue sea

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Regular operators from 2005 began to enter the field of vision (excluding those who use a single page to bid for counterfeit or false publicity), 7 years, the online sales of regular drugs at nearly 100% annual growth rate of rapid growth. According to the data of foreign manufacturers of pharmaceutical electricity, domestic pharmaceutical and electrical business industry is still in full infancy, in 2013, the authority of the estimated sales should be able to reach 3-5 times 2012 years, the company, although in the eyes of many electric dealers is a blue sea, but the problem is also very much. There are several main issues to summarize:

1, policy issues, this is a cliché of the problem, in fact, I think you do not need to worry about medical and pharmaceutical dealers, the policy will inevitably open, but only a matter of time. The main concerns are "the issue of sales of generic prescription drugs", "the issue of Business certificate (certificate is divided into three certificates, which is mainly the case of C card handling issues)".

2, technical problems, many pharmaceutical bosses think the site is a sales tool, as long as the goods, tools can be used on the line. In fact, a lot of facts have proved that the quality of the site will avoid many follow-up problems. If many websites use PHP open source program to carry on two times development, this work looks very cheap, but once the website is attacked or the server receives hacker attack, that consequence is disastrous. Quality website (shop) design (planning) is often able to get search engine (Third-party platform such as: cat) more favor, give more traffic, in fact, the earlier large investment can get relatively small promotion costs and maintenance costs, why not?

3, the flow of the problem, a large number of business-to-consumer shopping effective traffic has been: Taobao (including the cat), Beijing-east, Baidu several large oligarchs occupy, in order to get a cup of the current mainstream pharmaceutical consumer website to settle into the cat, Jingdong, burning money Baidu mainly, the flow problem can not be solved with lower cost, Even a business analysis of the cost of each effective IP reached 200 yuan.

4, the manpower problem, the high quality human resources is the enterprise development lifeline, but unless the enterprise carries on the electronic commerce operation in the North Guang deep Zhejiang and so on, otherwise the talented person's recruitment becomes each enterprise biggest headache question, especially such as: Hunan, Hubei, Guizhou and so on three-tier city this kind of situation

5, the problem of inventory, drugs are different from other commodities, a wide range of drugs, brands, specifications more, it is impossible to ensure that a business anytime, anywhere warehouses have a full range of goods, but also to ensure that the validity of the product is very good. A large number of out of stock or bad effect period will lead to the user's strong aversion.

6, packaging problems, manufacturers regularly replace a drug packaging. For example: If a patient has been eating a medication for cardio-cerebrovascular disease all the year round, it has purchased the drug on a pharmaceutical website, but found that the drugs bought back are different from those that were previously eaten, and often the user will suspect it is counterfeit. In fact, is the factory replaced the packaging, and merchants do not have the old packaging inventory, while not in time to replace the site images caused.

7, logistics problems, logistics problems I am not professional, so do not publish the relevant remarks.

How to solve the problem:

1, the solution to the policy problem, the sales of generic prescription drugs has always been a matter of great concern, frankly speaking, we all know that the Internet drug trading license, and can not carry out the sale of prescription drugs, but the current basic all online pharmacies are actually in the sale of prescription drugs, However, it is usually done in the following ways: To hide the shopping cart and immediate purchase of the prescription Drug page, show "Consulting customer service" or "consult pharmacist" then the user clicks into the consultation, the pharmacist requests to upload the prescription list after the sale. In fact, we will find a problem, this method seems to be playing a ball, but in fact? We refer to the Internet Drug Information issuance license, and do not allow the release of prescription drug information, so here I think the merchant should take the online release of prescription drug information in the form of drug display, At the same time, if consumers want to buy this drug, the merchant will be through the form of goods to pay offline distribution, you can avoid the risk of prescription drug violations. The second question is about the problems of pharmacies dealing with the Internet drug trade license, many pharmacies complain that there are a wide range of procedures, especially when regulators are making more stringent demands on web sites and Web documents than they did years ago, so I suggest looking for a professional company (especially a company that handles such a procedure) to outsource ( This is just the production of technical services and documentation that will save the company a lot of time and effort.

2, technical problems of the solution, in fact, a high-quality site contains the following elements: a original site code original, try to avoid the use of open source programs such as: Ecshop SHOPEX dedecms, etc. (if you want to do bigger and stronger). Original code can make the website avoid being easy to attack, can imagine, the common open source program has been studied by hacker analysis N times, the loophole is easily breached. b site functions, the basic functions of the site such as drug base design, such as: 12 drug network in which there is a basic database of drugs, so when the addition of goods do not need to be added one by one, the basic library already contains the essential information of drugs, a little modification can be. Apart from the basic functions must also have a large number of marketing functions such as: integral rebate, coupons, commodity combinations and web site SEO functions, such as: cloud keyword push, article and commodity aggregation functions. C Quality Website Interface Quality website interface contains: page design, HTML code writing, CSS writing, JS code writing, but also includes Ajax interaction, such as the rationality and aesthetics of the foreground design. D site to optimize the sustainable quality of the site will be favored by the search engine, so need the site's structure optimization, code optimization, keywords and long tail keyword settings, professional team will take these several as the focus of the production site.

3, the flow of solutions, the problem if I can be a good solution I will not tell you, haha. Of course this article is really spit dry, can say how much, I hope to help you, the flow of the problem to solve the breakthrough of course, from the beginning of a few oligarchs, a day cat, the cat is a good cat, a treasure, we from its flow of professionalism to absolutely seconds to kill all other sites, therefore, All the medical and electrical dealers, I suggest we start here, but many enterprises are complaining, I spent more than n money, the cat also came to the N more traffic, why the turnover is so bad, this problem on your own website, the cat is the traffic guide to your website for trading, Therefore, the final location of the transaction is not the cat itself but your station own site, traffic is led over, no conversion rate? Know the conversion rate of 12 drug net? Do not tell you, anyway, the average conversion rate is much higher than the cat, so I hope that we can pay attention to their own site of the product pages, whether cumbersome? Is it not professional? Does it give users a bad feeling? The second, of course, is to consider joining Beijing-east, 12 drug network, 818 Medicine Network, pharmacy Network Mall and other similar third-party platforms, these platforms will give you a certain amount of traffic, perhaps not much, but also consider Rio (input-output ratio) only spend 2-3 personal strength to maintain these third-party platforms, These platforms tend to charge commissions by a percentage of the sales, so they can be given priority. Third, Baidu, Baidu is a fire pit, come in and burn to see it, burn well, can disinfect, burn bad, oh, the consequence is very serious, so I give you a few advice, a if want to through Baidu optimization means Baidu drainage, please professional team to operate, good long tail keyword is the focus. b If you want to do bidding, please first optimize the site to come again, here is recommended to see 1th drug network, very good!

4, the problem of human solutions, in fact, this problem is very complex difficult to solve the problem, headhunting seems to be a better choice, but I do not recommend people to randomly dig other peer site leader, and suggest you go to those high-quality peer site second-in-command or mid-level cadres, those who do practical things may be more suitable for your business. At the same time, it is suggested that large enterprises should set up a talent reserve center or a talent reserve department, and send 1-2 outstanding employees to carry out training of reserve talents in order to maintain the stability of enterprise talents. Three-tier city of talent is more difficult to find, the individual suggested that conditional pharmacies can move the network Operations department to the provincial capital or relatively developed network of cities, so as to have a better future development.

5, the inventory problem solving method, inventory should be unified management through the ERP system, the site should be good with the ERP system docking, and should be a sound data analysis Department for the relevant sales data analysis, the site in recent months sales of a comprehensive analysis of a season of good sales of goods to stock, Even in accordance with the effective period to avoid the peak season to carry out the related goods hoarding goods. So the best solution to the inventory problem is to set up an excellent data analysis department.

6, Packaging problem solving method, packaging problem is the impact of a pharmaceutical consumer website brand and the credibility of the important issues, when consumers buy the picture and merchandise many times, will produce a lot of follow-up problems, such as complaints, returns and so on. The key to this problem is that there is a disconnect between departments, and if the product department can communicate well with the editorial department and customer service department, the chances of this problem will be much lower. But if the human resources are not enough enterprises or in the short term can not solve the internal communication problems of enterprises? The simplest way to do this is to write a sentence below the site picture: Manufacturers do not regularly replace the goods outside the packaging, merchandise pictures Please in kind, thank you for your understanding. At the same time in each shipment of packaging also with a such words (warm hint) of small cards, this will also reduce complaints and return rate. This is a short-term solution, of course, and a long-term solution to this problem is also referred to in paragraph.

There are still many problems in this blue sea, I believe that in the near future, with the concerted efforts of the pharmaceutical and electric businessmen, we can break through all these problems and go to a higher point and hope that we can make joint efforts and progress together.

Author: Song Xi 12 Pharmaceutical Network CEO