The relationship between the number of visits to the Web site and the Earned income

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Each website's on-line has its own value and the significance, the builder also naturally wants through this website to achieve some kind of goal. For most small and medium site owners, the site is built to make money. The website wants to make money, first has to have the visit quantity, this is why some people proposed "the flow is king". The traffic here is about the number of visits to the site. Flow can be defined with IP, PV and UV, the flow of access also have a variety of ways, these are not the content of this article to introduce, no longer said. A Web site in the acquisition of traffic, you need to consider the flow of cash, that is, you need to consider making this site to make money, in fact, a mature site owner, in the site before the online thinking about how to make the site profitable things. The difference in the amount of traffic to gain is naturally different, the relationship here varies widely and the amount of revenue is based on the number of visits, but the determinants are the profit model, because the profit model determines the average value that individual visitors can bring. The details of the relationship are as follows:

First of all, a detailed introduction of the site's profit model, the individual has been the site's profit model divided into three kinds: advertising, value-added services, E-commerce. Of course, if you want to subdivide, there are many, such as ads have a variety of, Pay-per-click, pay-per-View, window, banner, etc., such as value-added services, Internet value-added services, mobile value-added services and so on. E-commerce can also be classified into value-added services, but because it is in the wind, so choose to open alone. Of course, the e-commerce described here is a single business, relying on selling things to make a profit on the site, because a lot of business-to-business electronic morning sites rely on value-added services to profit, there are some of the Web site is profit by advertising. Here are the three types of profit model to introduce the number of visits and gain the formula between.

First, what is the relationship between the amount of traffic and the income earned by an ad-profitable website? Here should be divided into what type of advertising site, where the assumption, Pay-per-click Advertising Unit Price of C, according to the display of the advertised price of M, other types such as package year or monthly advertising to obtain the cost of Y, The total income of the website is H. If the site has access to I, the long-term average of the site ads click rate of X. Then the revenue formula for the site is: h=icx+im+y. In this, pay-per-click Advertising Advertising unit prices may vary, but there will be a general interval, and the site by the display of paid advertising unit price is generally determined. Site hits also generally have a general range, so, according to this formula, can be roughly calculated by advertising profits of the site's approximate income range.

Second, what is the relationship between the amount of traffic and the earned value of a Web site that relies on value-added services? There are three factors to consider, one is the number of visits, the assumption is I, the long-term average rate of payment is assumed to be X, the average paid unit y, the total income of the site is H, then the site's income formula: H=ixy. In other words, the revenue of the site equals the amount of traffic multiplied by the paid price multiplied by the pay ratio. For instance, for example, QQ Bar, the user's assumption is 400 million, that is, access to the amount I equals 400 million, the assumption that the purchase of QQ value-added services users accounted for the total QQ users of 1%, that is, the payment ratio of x 1%, and then assume that the average no one annual pay 100 yuan, that is, the Then QQ rely on value-added services for the annual income: 400 million *1%*100. Of course, the figures here are just for an example of arbitrary inference, does not represent the real benefits of QQ.

Third, the Web site that relies on e-commerce, what is the relationship between the amount of traffic and the revenue gained? There are three factors to consider, one is the number of visits, assuming I, the purchase conversion rate of X, then IX to identify how many people bought the site of things. If the average per net profit is Y, then the total income h equals ixy. In other words, relying on e-commerce profits of the Web site, its income is equal to the number of visits multiplied by the conversion rate and a single product profit.

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