The site that we met in those years down right

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Have done a period of time website optimization or site operation of friends presumably to the site down right is not unfamiliar, more or less have contact with a slight or even serious down the right, so there is such a sentence: "Do not have to do SEO hit the right is not a good seo." Site down right has always been the webmaster and optimization staff more headaches, the right to drop can be small, light is included in the slow, heavy direct K-station domain name. For the site down the right, in addition to regret, we should go to accumulate, lesson wit, to avoid the next time because the same problems led to the right to reduce the right to reduce the process can also accumulate more experience.

Below I will be based on some of their experience and knowledge of the site to reduce the rights of some of the main causes and views.

Say this before, the first thing to say, not all the ranking is to drop the right, ranking floating in any one of the search engines are very common, since the site in the change, the user in the change, the search engine in the change, then the ranking is certainly changing. Ranking floating generally in the top 10 of the home page appears to rise and fall, this is very normal, there are many reasons for floating in the rankings, competitor's website to increase the intensity of promotion, ranking up, your natural will come down, but also may be the site itself ranked just up, the foundation is not stable; In short, the ranking of small fluctuations is normal, we must first find out the reason for the decline in the rankings "Baidu down the right to query and diagnostic recovery", not the more black.

Some common sites to reduce the right phenomenon:

1, website optimization over

This is very common in the past, and now many see, the site needs to be optimized, but often many people in order to optimize and optimize, resulting in excessive site optimization. More common are: (1) in the content of the keyword, deliberately increase the density of keywords, also do not pay attention to the overall quality of the content; (2) The use of H1, some sites in a large number of use of a page, or even a dozens of of problems, the use of H1 flooding, light weight can not be a good upgrade, heavy may lead to the right to fall; (3) Site within the chain appears too frequent or too concentrated, some websites a page dozens of inside chain, and all point to homepage, this is the search engine when Fool, (4) in Title title label stacking Multiple keywords, many people because the home weight is the highest, the various types of keywords are stacked to the home page, Think that such keywords can get a better ranking, in fact, too many keywords will lead to the weight of decentralization or even down the right.

Of course, there are many examples of optimization, to solve it is not difficult, generally such a mistake we all know, as long as you when the same, natural solution.

2, Active cheating

Optimization is only to win or ignorance, and active cheating is more to know what the nature of this operation. Website seo cheating (black hat) led to fall right is often, such as a group of outside the chain, hanging black chain, buy links, hidden links and so on, more common are:

(1) Money to buy or sell can enhance the so-called site weight link;

(2) through the creation of a large number of worthless Web pages or sites established by the cross wheel chain;

(3) using the program machine in web2.0 and other sites a large number of mass points to your site links;

(4) The site itself has a large number of hidden text or black chain;

(5) The site uses popular keywords to generate a large number of sites search results page or tag tags and other unrelated static search results page;

(6) Through a number of high-weighted web site to create a list of keywords to get rankings, and then use the JS script to skip the search engine, direct display to visitors, so that visitors see the content and search engine to see the content is inconsistent;

(7) Manufacturing Bridge page, bridge page is usually for a specific key word group or phrase, with software automatically generate a large number of low quality containing keywords page, and then from these pages to do automatically to the homepage;

(8) through a variety of irregular means, hijacked search engine spiders, Baidu snapshot is a page, users click into the site after the other page is seen.

(9) To do sprocket, link farms, link farms, do a good job is to upgrade, did not do a good job is likely to drop the right.

No one by one cases, since it is active cheating, then what to do to change the line, and the previous optimization over the same.

3. Passive Cheating

Have the initiative of course there is passive, passive cheating is also called negative seo, negative SEO is other people (malicious webmaster, competitors, etc.) by giving you the site to exert some negative SEO factors (search engine specifically prohibited) so that your site in search engine rankings down, and even severely punished. For example, use a large number of mirror sites to sync your site updates, give the search engine a false impression, such as adding a large amount of junk to the target site or buying a spam link, such as redirecting a large number of junk sites to the target site, attacking the target site, slowing it down or not opening it, and making a pan-resolution of your site; Another example of invasion of your site, this is more, there is malicious modification Robot.txt block search engine included, there is injection virus, there are to target the site hanging horse, have to the target site hanging black chain, have modified the site code. This is only a part of course there are many known or unknown negative SEO methods.

Passive cheating on the site, we are more common to the site to do the garbage outside the chain, hanging black chain, and so on, once found immediately clean up, and to regularly check the site's various documents, regularly change the password related to the site, security scan of the site, install some security software, once monitoring the problem of scanning, immediate rectification. Generally speaking, most of the site will not be relatively large malicious negative SEO, do a good job of day-to-day monitoring can be.

4, Server instability

I have always thought that the server is not stable, the site is often not open or server bandwidth in a crowded state of the site is the most tragic, the site did a good job, there is no cheating, there is no excessive optimization, but it is because the server server, the results ranked off. Therefore, the operation of the site first Foundation will play well, do not think to save money, must pick a good space, and good servers can also be effective protection of the site is DDoS attacks, black and so on.

Select the server when not to choose those free, free host often appear spammers, mirror site, bridge page, such as "search engine garbage", many search engines are unwilling to index the free host site. In addition, the free service is difficult to guarantee, often server overload, speed is very slow, downtime frequent, or even shut down services, which will directly affect the site rankings.

First of all, when choosing a server, pay attention to the security of the server, second, to consider the speed and stability of the space, in addition to see how the server scalability, if your Web site can not be upgraded, and then have trouble changing space, the last server space site function also have to consider, do not have nothing.

5, garbage outside the chain

Why the chain alone? Because the garbage outside the chain (including friends chain) down the right too much, Baidu also launched Green Luo 2.0, which let a lot of outside the chain industry closed, but also let a lot of site down right. Although the role of the chain is not as big as before, but this industry to do outside the chain of this "custom" has not broken, many enterprises to recruit outside the chain Commissioner, every day is constantly hair outside the chain, only the quantity does not look quality, which leads to a lot of garbage outside the chain.

Most of the right is caused by the instability of the chain, which includes the number of instability and the weight of instability and the uncertainty of quality, coupled with a lot of people will go to buy a large number of outside the chain, once found that the right to fall is very possible. So for the site outside the chain on the one hand can take the initiative to remove the outside of the chain will be removed, can not take the initiative to remove the webmaster tools refused to, on the other hand in the chain when you must pay attention to the quality of the chain (see how to do your site outside the chain?) "), a domain name on the 100 links, The effect is far less than 100 domain name on each link, 99% of the chain are not useful, the more you can easily send links the more useless links. It is useless to refuse endlessly, to improve quality.

6, the page repeatedly through high or a large number of garbage reprinted, worthless content

This is also the site down the right of an important reason, especially now Baidu for the content of this piece dozen relatively strict, but also specifically launched the "Baidu Web search Quality white paper." Search engines will give priority to valuable content whenever they are. So your site want to have a good ranking, content quality must pass. The quality of this content, according to Baidu, those who spent more time and energy editing, poured into the editor's experience and expertise, the content is clear, complete and rich, effective and high-quality resources, information is authentic and effective, without any cheating and intentions, the user has a strong positive income. On this part of the Web site, Baidu search engine will improve its display in front of the user's chances.

And for those pages of repeated high or large amount of garbage reproduced, no value content, and the site is not related to the theme and the obvious advertising and advertising nature of commercial soft, content empty or can not support the content of the theme of the page, serious, leading to the right to fall is too likely, the recent period of time to be seen a lot.

7, the website title frequently modifies

This occurs mainly in some new stations or the old station that the novice takes over, new station nothing perfect for a long time online, the results are found every day to change the place, especially a lot of Web site title one day to change, and some novice take over the old station, get the site to change the title, and is changed more frequently, so far a few. Although the title can be changed, but you need to make sure that after the adjustment, first of all to determine whether the need to change, do not change, you are playing a search engine?

If it is the right to change the title, then we want to see if the search engine has crawled and displayed our new title. And can be seen from the site log inside after we modify the title search engine spiders have not come to our site crawl content, if not, then we can restore the title to the previous, if the title has been crawled and show, then do not modify, continue to do optimization, to maintain the stability of the site.

8. Website revision

The revision is the website development to a certain stage often after the thing, in order to enlarge the audience, the prominent characteristic or adds the function, must carry on some structural or the function aspect adjustment. And the site is easy to modify the search engine suddenly "do not know you", or even due to some errors caused the site was down right. So what you need to do is let the search engine accept your new face, redirect the old page to the new page, and point the old chain to the new page. Your site will soon be restored to a short term.

Website revision to its performance in the search engine will produce more or less loss, and once there are some unnecessary problems, will make the loss of expansion, so the site revision to try to keep the site URL structure unchanged, the site after the completion of the revision, to do 301 Redirect and submit to the search engine and submit the revised rules, But also can use Baidu Webmaster platform of the closed-station protection, will be revised after the loss to the minimum, as long as these, in general, the revision will not have any major problems, but there will be a first drop in the process of ascension.

9, residual dead link down right

Web Site A large number of dead chain does not deal with, resulting in the right to fall is also very possible. Dead chain will affect the user experience, the search engine spider in the site's work efficiency, will also affect the comprehensive score of the site, in general, the dead chain will not cause the right, but if the number of too many, seriously affect the operation of the site, that the right to drop may also follow.

In particular, some sites in the revision of the URL link to adjust, or even delete the discarded. Such a site, modify the URL of the page less basic will not produce problems, but if the number of pages involved, the site is likely to be down right! In the revision of this sensitive period, the damage of the chain of death is particularly prominent. For the dead chain we first have to do 404 error return, and then collect the site dead chain and submit.

Written in the last

Site down the right reasons there are a lot, but the right to drop has its reasons, the site down the right not to worry, indiscriminately modify a pass, calm analysis is kingly. Of course, the algorithm is after all, the program is certainly not perfect and comprehensive, and occasionally there will be an algorithm strategy of accidental injury, resulting in the site down right, but this proportion is certainly very small, if really the algorithm is caused by accidental drop right, to Baidu complaint is the most direct way. Or that sentence, the right to restore the process is a pleasing search engine process, in the site is down the right, in the absence of a determination of the reasons for the right to reduce the best not to use too much optimization technology, simple, simple, the pursuit of nature best.

For the site has been down the right, not to say, or to change, serious change. Exclaiming no use, scold Baidu also no use, waiting to recover more useless, or to change their own, the sooner the better, the longer you drag the more dangerous, and this time the correction is to prepare for the next one ahead. In short, try not to wait until the site is down the right to be anxious, before we should seriously to build high-quality sites according to requirements, the drop is an instant thing, but to restore the rankings that will be very time-consuming. As the saying goes, the next ten years work, stage a minute, not for some unnecessary factors caused the site down right. It's okay to drop the right now, correct the submission and don't wait for the recovery.

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