The touch treasure wants to let the app touch the treasure number assistant become sexy up--go to O2O

Absrtact: In the vertical o2o have more sound when, many companies want to do O2O entrance or platform, some map out, some is the public number light application to Taiwan, and there is the platform of course more than giants. A detailed chat with CEO Wang Jialiang Michael

In the vertical o2o have more sound, many companies want to do O2O of the entrance or platform, some map out, some of the public number of light applications to Taiwan, and the platform is certainly more than the Giants. After a long chat with the CEO of Wang Jialiang Michael, I realised that O2O and mobile Internet might have overlooked such an existing portal opportunity, the phone number. The Polaroid is hoping to get their app's contact number assistant to become sexy-go O2O.

There are probably a lot of people in the use of Contact number helper This type of app, they with shielding to remind the harassment calls, SMS functions, but also the extension of the Yellow pages. Contact Number Assistant can let the user want to find a merchant phone (such as catering, rental companies, hospitals, etc.), enter the merchant name Pinyin or the first letter to find the phone. And to the present version, the determination of the O2O to make the entrance is already apparent, because they want to do not only the number. Application in the search module to provide users with classified search (such as take-away, courier, banking and even life services, etc.), and to start and some vertical O2O services (such as the public comments) cooperation, users look up the phone at the same time also can see and business, life services related information. Specifically, when the user to find out the phone, the user is not only the phone, there are menus, and business-related news, even through the entrance directly enjoy the price concessions.

Proven approach--starting with cheap and accurate training of user habits from the phone

This is not the final form of their O2O, they want to do is an all-in-one service. Wang Jialiang explained to me:

"O2O is a concept, in the final analysis is the mobile phone and offline merchants how to combine." Now the number is in the user's view this is a super phone book, Address Book, similar to 114 of such traditional products, a year in China's market has 10 billion. and further we might not be so simple as to look up the phone number. For example, if you're looking for a courier call, the user before the phone can directly ask him whether you want to order, inquires a single number; users check the hotel phone, you can ask him is not to book hotels, in the application of a hotel booking entrance; you're checking out the KFC, McDonald's, takeout phone, I can direct you to select the page. The whole experience can be similar to the micro-credit experience, the end users do not need to use the phone's voice menu by number one by one to make a choice, completely can let users do direct input.

And before the user's habit is raised, they still have access to the phone. Many people use Ctrip to book hotels or by phone, even if there are internet banking, electronic banking or many people are accustomed to playing customer service, because these users seem to be the fastest way. And in this process, the application can be the habits of these users 1.1 point of training, from the beginning of the call to do not need to call. ”

Other O2O platforms may not necessarily be able to circle this group of users.

The issue of derivative O2O services from the telephone portal has actually been verified by other companies before. The general public reviews the experience of adding the "subscribe" button next to the merchant phone information at a press conference last year. In a small-scale testing phase, the user's "book" button directly by the phone can really be nurtured after a period of time, which gives them the confidence to launch a restaurant booking service. and an E home Jie Yuntao to share with us that, in order to allow users and aunts to stay on the platform, they added to the product call records page, so that users can go through this page to call the previous service aunt, for the platform to retain the next transaction.

The contact is hoping to lock the user with the "Dial-up + Communication Management + Search Entry" method. In Michael's eyes, their future all-in-one service is like this, above can be done to respond to the needs of life services, and to achieve the management of life services: Take the express, from the beginning of the next single to package tracking, the final sign, the entire process has an order management system, the application can have a package sign for the reminder. And they will have in-depth cooperation with Ctrip, and will be paid through. Users only need to talk about the above account binding through, follow-up services can and other vertical service account to do direct docking. Wang Jialiang believes that the search for yellow pages is more likely to be a O2O platform than search for O2O portals.

They are catering and the public comment on cooperation, restaurant data provided by the comments, guide to buy and other flows have a certain rate of conversion, the contact will be divided into a certain. "We live in a lot of service is not related to the physical store." We are a more open platform, not everything is settled here, and I can distribute the demand. "The treasure intends to connect more O2O service." Future users do not need to install a lot of O2O app all at once. In addition to takeout, Bank customer service, booking car rental, touch treasure also intends to work with domestic services, moving and other O2O services, the next version will include hospital registration.

"The Internet is a search engine, but the search engine has been badly differentiated on the phone, and in fact everyone is doing vertical searches." We believe that the important import of mobile phones is directly related to the telephone, and we can seize the entrance, and finally the ability to become very big. Because users need to call when the demand is very accurate, cheap, conversion rate will be high. In a sense it is a new search portal, from the user's point of view is to develop a new habit-no matter what service, can be in your yellow pages to find what I want. Lei before the phone help is such a thing, plainly dialing is the core of the mobile phone function. ”

and local life services in line with, in addition to touch treasure oneself want to do, can also see the manufacturer's attitude change

As a company that has a good track record on its pre-installed manufacturers, touch treasure the growth of the entire company is witness to the changes in the smart phone ecosystem, they started in the second half of 08 to do the Input method fee application, 09 began and manufacturers to cooperate pre-installed, and in the input method, touch treasure is using number assistants and manufacturers to do modular cooperation.

Since last October, the contact number assistant began to do something different from the pre-installed cooperation--the Yellow Pages module in the number assistant is deeply integrated into the OEM's original dialing system. So far, Samsung, Sony, ZTE, Huawei and other brands of mobile phones have started on the Dial-up page to integrate the Yellow Pages search module.

"Many people will ask why your Second product is a number assistant," he said. There are many reasons, but the fundamental point is that the input method, dial-up, address books are the manufacturers themselves to do, they are directly related to the experience of the mobile phone itself. To a large extent, it is difficult for users to download an input method, dialing, which makes the mobile phone with the special importance. And these are the basic functions of mobile phones, is the user's daily use of things. This also makes it a bit different for the number assistant to make an entrance to other products. ”

This also conforms to the handset manufacturer in the thinking change. At present, and manufacturers pre-installed search module has not been able to reach the closed loop of O2O, manufacturers to be relatively slower than the version of the online, on the one hand is the process of adaptation to see your actual user experience is how, in addition, from the adaptation to the shipment will have a certain time lag. But the attitude of manufacturers toward O2O or the ecosystem of mobile phones is changing:

"Although manufacturers are relatively cautious, they are now staring at millet," he said. From a small meter point of view, they themselves have (yellow pages and Life services combined) this direction. We worked with Samsung in fact, because they wanted to do localized service. Last year began to push the time is we continue to think of ways to push manufacturers, this year the manufacturers obviously have a change, is the manufacturer to find us. Because they obviously feel that the simple function of the mobile phone can not meet the user, need some actual life-related scenes. These will become the highlight of the product, on the other hand will become their service based on a business model exploration. The collaboration between the manufacturer and other companies is also being extended to extend the service. ”

The number of contacts used in the last year is greater than 45 million (update: the current number of contact numbers Helper domestic user volume is more than 50 million), which does not include and manufacturers pre-installed. Wang Jialiang that although the contact Number assistant may not be very well-known, but he firmly believes that the combination of dial-up and life Services is a direction. "No matter whether the touch is done or not, as long as a company has made it, it will become a huge company." At present, and merchants, manufacturers of cooperation, we are still walking in the front, have the advantage of the first. ”

Other data:

Contact Number Assistant is optimistic about the ordinary users of the "business-type" users, belonging to the daily demand for higher communications. At present, the user group of the number assistant is characterized by 88% men, the age distribution of the user group is different from the current Internet product distribution, and the 18-25-Year-old is the active user main body of the general difference, active users are 21-40, of whom 25-35-year-old users are their largest user base.

Update: This afternoon at the communication meeting Wang Jialiang has more data revealed that if the number of vendors and contact the company's Android models of shipments, users are expected to be 200 million in the first half of next year.

In addition, May 15 millet may also release similar applications.