The United States Group, the public comment on the busy, brutal competition derivative absurd duel

[Abstract] As the group buying market has slowed down, group buying has become a commonplace everyday behavior. Although it is the necessities of life, but like a pool of cold water, it seems to be difficult to raise waves, can not cause the attention of the capital market, it is difficult to flipping the hearts of users. "Wind" stopped, group buying site how to fly?

Group buying industry after the bloody battle of the Warlords stage, has entered the era of pillars. According to the data in mid-July, the number of group buying sites has been reduced from 5,058 to 176 at the peak of August 2011, while the American group, the public comments, glutinous rice occupies more than 80% of the market share. Generally speaking, after entering the monopoly era, the Giants should divide their own sites, and in the dark "manipulate" the market trend, control the overall situation. But unexpectedly is, group buying industry two big group and the public comment but began to pinch each other, will each other to sue the court. Behind this seemingly bizarre event is the power of both sides of the game and helpless show.

What does it mean to be a lawsuit?

The United States and the public comments recently like a pair of enemy, the two sides continue to confront the court. First of all, the United States Group for the public comment on the theft of its Web site photographs, to the court to sue. The lawsuit in the recent sentencing, Shanghai Xuhui District Court let the public comment on the deletion of infringing pictures, and compensation for the loss of a total of 49400 yuan. It seems as if things have come to an ending, but there is no chengxiang. The public comment then filed a lawsuit against the United States court in the Beijing Chaoyang District Courthouse. The reason is also surprisingly consistent--sued the United States Regiment infringement of its copyright in hundreds of photos.

A series of interactive litigation, the whole group to lift the curiosity of the industry. To know the immortal fight, mortal suffering, the United States and the general public comments as the two major group buying industry, because the image of infringement this looks the slightest thing on the fight, does it herald the industry will have a big mess? Once the United States and the public comments decorum to a war, will affect the trend of the entire industry, for many group buying sites, Businesses and users have a huge impact.

Brutal competition breeds absurd confrontation

The United States and the public comment on the cause of the war, from the big environment, there are inevitable factors. Although group purchase turnover is still on the rise, but the growth rate has declined, which indicates that the group buying industry will gradually from the rapid growth phase into a smooth period. After the market growth slows down, the industry participants will naturally start to scramble for and consolidate the existing market, and strive to gain more share in the fixed market. Group buying industry ranked one or two of the Giants, contradictions are increasingly sharp, irreconcilable, conflict is inevitable.

From their own characteristics, both sides have to fight against the cause of the opponents. In fact, in the group buying industry monopoly trend is more obvious now, the United States, the public comments, glutinous Rice, the three giants have no real opponents. But the United States was the first to provoke the battle between the Giants, this is because although the U.S. group is the boss of the group buying market, but it is rather worried about the future. Because in the back of the public comments and glutinous Rice have big boss backing-the public comments behind Tencent, glutinous rice behind is Baidu, the United States Regiment CEO Wang has said: "The admission of the Giants we are worried about."

In particular, the public comments, the United States is the greatest threat to the group. To be aware, in exchange for traffic and attention, the public comments reluctantly use 20% of the shares in exchange for micro-letter first entrance. This has succeeded to a certain extent, so that the public comments began to enter the two or three-line city, and user activity has been improved-the second quarter of this year, the public reviews active users increased by more than 86%. Watching the opponents to grab food, the United States Group of course can not sit still, so began to the public comment on counterattack.

For the public comments, there was a war with the United States and the mind. Because the public reviews in Shanghai, and only radiation to 40 or so big city, in the two or three line of the city's awareness and concern is very low, long ago to the overall layout of the United States network coveted. In addition, although the preemption of the micro-letter portal has a certain role, but far from the expectations of the public comment on the expected effect, must be from other aspects to make a breakthrough to counter the United States Regiment.

It has to be said that both have the will to go to war, but there is no excuse for war. At the same time, the two in the service, price, market and other aspects have advantages and disadvantages, can not completely defeated opponents. So, can only embark on the way from other ways. The U.S. regiment took the lead from the photo infringement, let the public reviews ate a grievances, but also to the industry and users to communicate their own determination and strength of competition. But the public comment nature also swallowed this tone, then on the same grounds to counterattack the United States Regiment. It seems to be a good script, but at the moment we can't see the ending.

The Spring river water Cold bucket Prophet

Group buying has become a commonplace daily activity as the group buying market slows. Although it is the necessities of life, but like a pool of cold water, it seems to be difficult to raise waves, can not cause the attention of the capital market, it is difficult to flipping the hearts of users. Without the rapid growth of the "wind", after the group buy where to go?

The United States and the general public reviews gave us the answer, that is in the group buying industry to make a point to attract the industry and the user's attention, show that the group buying market still has vitality, from another side to promote the development of group buying market. Both worthy of the Giants, so early found that the market has "spring water cold", "Dou" to express their foresight. Just the next time you start a big fight, or choose a suitable way, after all, in court, mutual litigation tort is not what on the table.

"New discoveries of Science and Technology" Constantine/Wen, micro-credit public number: KEJXFX