The upgrade is over, downgrade

I have not written a blog for almost a year, it must be an excuse to say that there is no time, but the only reason is that when I get older, I find myself superficial. And some of their ideas have not been waiting to write, found that the original is very naïve, so dare not send to laughable. But this time I want to tell you a little story:

Once there were three cock silk, they gather together to do the network, they provide free network service, even Zaguomaitie, all night, except sell kidney they have done everything. And after 3 years they finally did 5 million users, and I think for young people, can play 5 million people in between clapping, that is already very good roaring thing, but, the more users, then the higher the cost, and the annual server, bandwidth rental, rent, utilities, advertising operations and other costs, have reached 880,000, So they have to face the ultimate problem: how can profit?

On that day, the cock silk had set three dishes of sand sha dumpling, around a box of cold beer began to calculate: According to the recent January landing situation, 4 million accounts have been inactive, the real business value of only 1 million people, if the opening of the XX function, the collection of senior membership fees, so that 1% of the people upgraded to senior members, Pay 30 yuan annual fee annually, then the annual income is 1 million x1%x30 RMB = 300,000 yuan! Not bad, deduct 880,000 of operating cost, still leave gross profit 120,000, each cock silk end can divide to 40,000 ocean, if according to the algorithm of the laborer, this three person each monthly salary 3333 yuan, the wood has the bonus, the wood has the subsidy, Wood has any benefits, and you have to bring your own computer to work.

Nevertheless, the cock silk is still excited to bite a mouthful of dumplings: thank heavens! We're finally going to make a profit!!! That night, people saw three of mad cock dancing on the roof.

Han said that the Chinese people are the most tolerant ethnic groups, a little benefit to be grateful. He must not know that the IT entrepreneurial world of cock Silk, is the group of Fools fighters. They can calmly endure the loss of money each year, and can confidently say to everyone that the company is in good shape, and that if one day they make ends meet, they will be thrilled to sleep at night and be happier than North Korea.

This article at the beginning of the three cock silk, in fact, is very lucky, at least to achieve a monthly salary of 3333 yuan. Most of them hang up when they do tens of thousands of users in the first year, many reasons, the most important thing is that the will is too weak, can not stand the initial loneliness; will be slightly stronger in the second year of the third year slowly hung, the main reason is the financial break, team division; can survive until the four years have not starved to death, has not been drowned in saliva, has not been suffering from gastrointestinal diseases of cervical spondylosis of lumbar vertebrae tortured dead, and even employees do not reduce the increase, basically belong to the immortal level.

Why would I say three stories about cock silk? The first is because it is a story that happens every day, and secondly because it is a pity that it has always been a highly advanced profession in my eyes, gathering the smartest and richest human elites in the world. With the IQ of young people in the IT business world, they can do anything, including transforming banks to making cars to launch space shuttles. As a result, these people are all day in the unkempt 3k salary and struggle, too sad reminders.

Why use the word "sad"? If a life down in the ravine ditch, a lifetime have no chance to see what good things, this is not sorrow, it is misery, and if a life comes out there is a strange special ability: the sweat of the skin will condense into the expensive crystal, originally only by sweating can make money, the result of this silly force actually feel sweating this behavior is too low, The operation of his sweat glands all cut, and did not realize that he did something stupid, this is shouting sad reminders.

Many of us in the IT world are born with this special psychic that sweats into crystals, it is precisely because of this difference, this group of people can mix up the university, playing online games can also write a decent graduation thesis, get a degree, into foreign companies, test CPA, do consulting, do securities analysis, research polymer materials, do e-commerce, Do cloud computing ... The first level of the rise, until one day, found around the people, there is no one is not a CPA, not a consultant, not a senior researcher, around the people are all the industry elite, all are super tough. In this so-called high-level circle, oneself do not have any extraordinary place, just is ethically another analyst just. In the senior circle in the fight, and finally can only be mixed to the Taiwanese people to collate data. Moran looking back, found that the vigor of the year, the Unlimited dream of youth, evolved into a fat overweight. At this time, a bystander said: "The upgrade is over, the downgrade."

When a society is crazy about the fast-paced time, someone must preach the slow life, when the whole society with the chicken blood like rave promotion, must be someone to say downgrade theory.

It young people like to play games, like to upgrade. Their life is also like the game, indulge in non-stop upgrades, not only like upgrading their hands on the technology, the MySQL into MongoDB, the Apache upgrade to Nginx, in the Mac Mount Ubuntu,ubuntu and then install a virtual machine to run Mac OS ... It teens also like to upgrade their lives, from programmers to project managers, to technical directors or product directors, to partners ...

In the ongoing pursuit of the upgrade process, a big fact is that when a person from a just upgraded to A + level, in fact, this person's ability level is still only a level, not competent A + level, he must go to a + later, can be competent A +. It's like a high school student, after the college entrance examination, although theoretically already belongs to college students, but his actual ability is still only the level of senior three, unless he all pass the freshman's final exam. In the same way, there are many people's identities and appellation in the world, describing the "future self", not the present self. When you upgrade from a salesperson to a sales manager, you feel good about yourself: "I'm a sales manager now", but at this point you didn't pass the company's assessment of your work as a sales manager for the year, and you're just the predecessor of a "potential future qualified sales manager." If you fail the year-end review, the most accurate description of the year is that a salesperson, who occupies the position of the sales manager for a whole year, has failed. And this year will be very tired, because through the evaluation of other sales managers, is really competent at this level of people, with a group of people who really belong to this circle, like the boxing hall when the small role of sparring, and Tyson than a year's martial, how may not be tired?

When I entered the internet industry in 07, is that boxing Hall of the small role of sparring, I was forced to go with the whole country Tyson competition, the results tired half to death. Then I began to reflect on the original goal, why do I have to hang a "boxing master" sign, so many Tyson chasing the fight? I put this sign off, find a completely no martial arts people to compete, not easier to win? So decisively to do, to find a small village no one knows boxing, do a pure English tucia.com (need to flip wall), only do foreign business. In that place, as a boxing little sparring partner in a well-known martial arts museum, I became the village boxing technology most superb person, is admired, but also opened martial arts museum to teach people boxing, live very moist, and teaching people boxing process, their own boxing also improved a lot, developed a set of their own boxing law, I can't get into Tyson's big circle, but they can't get into my circle.

About the circle, there is a very stark reality: it will not be you into the circle, can only be a circle into you. Many people will look for a relationship, "help me introduce to XXX, I want to enter your circle", such people will never get into this circle, because the nature of the circle is, always pursue a higher level of people. And most of us, in fact, are in the lower level of the attribute, occupy a higher level of the table, hovering in the higher level of the edge of the circle, with the higher level of people competing, fantasy that they can upgrade to that circle. May never enter, sad to push hard for a lifetime, perhaps lucky, some naïve into the circle, but then there will be the next goal, hope to enter a more advanced circle, this is a battle without end. Forever the pursuit of escalation, always tired.

Ever thought of downgrading?

If a senior engineer from Microsoft, resigned to a pig farm to do open platform manager, then his arrival will not only make a pig sty feel very honored, but also means that, with his training in the IT field of efficient working methods and logical thinking ability, he can set off a pig industry revolution, So that the human, efficient, open, cooperative and healthy rearing methods will arrive before 20 years. In this revolution, he will live very valuable. This value, in the original circle, is completely experience, because all of his previous work, only in the wounds Windows system on the Non-stop patching, no matter how much can not escape the decline of products, the fate of people despised.

Many people's fate, like the top of the Microsoft engineer. Only a downgrade is needed to create greater value and greater satisfaction. Why not? Why cling to that so-called "senior occupation"?

Last year I had a cheap trip to the muddy waters of mobile internet, did a mobile phone app, initially feel very advanced, but soon, the overwhelming number of competitors appear, and I found myself in the same 07 years of the scene: as a small sparring, I was a damn bunch of Tyson to surround. When Tessen's Fighter---micro-mail and became incredibly cool, I knew it was absolutely impossible to beat the group of Tyson. So I once again took refuge in the "Downgrade theory", from the cool of the mobile internet industry, relegated to a despised low-level project: Tucia Baby.

Although this project is a traditional industry, but we are basically in accordance with the idea of Internet products to do, in addition to filming need to come to the store, everything else, including marketing, booking, customer service, late, select film, take film, customer relationship, all the links are placed on the network, especially Weibo (@tuciababy official website). Of course, the most important thing is, as a brain residue of fruit powder, I follow the work of the iphone to require each piece, must reach our ability to do the best level, regardless of the cost of the best level, to allow to give customers. Official guests less than two months, although far from achieving success, but now have to do every day customer orders, financial has been achieved profitability, the future is sure to be more than most app developers brighter. PS: We did not invite civil servants to eat and drink a sauna, nor did they put money to any government agency. When your product is really good, you do not need to please anyone. )

This project took me a long time to ponder: 07 I have a pure web2.0 website has done Alexa China Area Top 1000, the result all the way loss, to the end only one employee; 11 I put that pure app to Apple official recommended free list Number one, four thousand or five thousand iphone installation per day, The result is to burn the money all the way to the end, and now I just need to downgrade myself from the pure Internet and do some seemingly "low-level" projects, and make ends meet immediately.

In addition, I also found a phenomenon, Chinese consumers in the long-term struggle with profiteers, has developed a very bitter B quality: As long as not to be a pit, he was thankful. If the merchant strictly committed to everything, the customer will be moved by the tears. If the business does not only do all the promised things, but also very intimate to provide a number of additional services (such as we give each customer a very delicious cherry and imported chocolate as dessert), then the customer will be excited to cry, excitedly, recommend to everyone he knows.

In fact, this dirty land is the best chance for the IT youth.

In a village where you don't know how to do martial arts, if you have two punches, you are the most powerful person in the martial arts, in a lack of service awareness, ignore the quality of the land, as long as you do the service, with the highest standards to ask yourself, you will become the land of the most outstanding business; In a lack of modern management awareness, do not understand the network, Do not understand micro Bo, do not understand the user experience, do not understand the spread of the rugged society, you only need to spend on it products in the mind of 10% to use, you can kill all celestial opponents.

So

It young people, when you are thinking about the conversion rate of the website, when you are tossing and turning for the app's activity, you may have made a mistake when you were begging for a financing plan, perhaps the best place for your brain to shine is not to be cannon fodder in the IT world, Instead, they should go to massage, catering, barbecue, breakfast, barber, flower, textile, adult goods, personal care, car repair, and so on. Compared to the IT industry, these industries are indeed extremely low-level, their boss even QQ will be pronounced as "pull", their employees have not used email for a lifetime; Explain to them what SEO is, what is the user experience, what is data mining, they will shoot themselves before they hear you say it. That is why these industries are so vulnerable. It is because of this, when the IQ of up to 147 of the IT youth are struggling for the 3k salary, and the IQ of less than 50 of the barbecue shop owner is sitting in the Porsche playing in front of the young developer of the app, I can not help but look at the stars.

These primitive and pure industries, is waiting for it elite of the downgrade, as the dandelion General paratroopers, in the dark of the sky, into the most intelligent products, the best quality service to save these long damn industry, cock silk life will bloom out of silver wings, incomparable plump, extremely sexy.

The last note, please cherish life, away from my microblog: @meditic