The window of the world is dead. Trait loss, club support, no promotion channels

As a big fan of the window of the world, after the release of window 6.0, I was more convinced of my own judgment: Last March, a year after its 360 income, I wrote that the window browser of the world would die. Now the window of the world is really dead, and more aptly, the window of the world has changed and become no longer the window of the world.


　　


6.0 version of the official website is: The world's window team to build a smaller, faster dual-core browser. Clearly highlighted the "window of the World" brand image. The window of the world is slightly smaller than the Alligator browser, but it has always been a lightweight, elegant software representative in the eyes of browsing fans. Since2004 years of the world window based on IE core, to provide a more humane experience (in fact, the human experience, IE is not done for the normal use), adhere to clean, green, lightweight and detailed innovation, with a high reputation and user loyalty.


　　


One, the window of the world was 360 after the acquisition of the slow update


　　

The growth of the
window of the world was brought to a halt by the 360 income. 360 after the IPO, the market value rose from 4 billion to 6 billion, and the window of the world did not receive 360 more support. This is the conclusion from the observation of the window of the world.


　　


before December 2010, the window of the world was upgraded in 39 versions, at least 1 months in a version, or even several versions in 1 months. And each update function point is more than 5 points on average.


　　


the window of the world in the 360 quarter prior to the acquisition of the window of the world and the next two years of the year, Windows 3. X only updated 4 iterations. And these versions of the user is not much of a functional optimization. It is not that the window of the world becomes mature and no longer needs frequent updates. 4. X series, the window of the world speed version. This is a new version of the Chromium kernel (also the chrome kernel), though fast, but not compatible. At this point 360 has its own based on chromium and IE dual-core 360 speed browser alive.


　　


later, the World window low-key launch of the 5.0BETA version. Then, there is no later.


　　


The window of the World Forum, there are dead loyal users will be 360 Browser 5.0 official version of the modified into the World Window 5.0 official version; There are fans of the world's window calling for donations, so that the World Window team can continue to optimize the window of the world. To the dismay of the user, it has largely stalled in recent more than a year, and the network favorites that people rely on have simply stopped supporting it.


　　


World Window Browser share loss serious


　　


with the windows of the world stagnant updates and the weakness of operational promotion, is a sharp loss of the market. The use of 2.05% per cent since March 2011 was reduced to 0.64% in June this year, down nearly 70%. (Data source: CNZZ data Center). The big background over the past two years is that IE's domestic share has dropped from 65% to 48% today.


　　


because of China's special situation, ie lost the share of the recycler is not chrome. According to 36 Krypton quoted K815, Chrome browser has become the absolute dominant browser, June its global share of 43%, second IE only 25%. In China, Chrome has only a poor share of 4.18%. IE lost Share by the Qihoo's security and Speed browser, Sogou browser, Safari share. Jinshan last year launched a Cheetah browser to rely on the Spring Festival ticket sales and other marketing means, in more than a year also grabbed 1.63% of the share, approaching the roaming and QQ browser.


　　


World Window Browser encounter Waterloo: The club does not support, did not grasp the trend, did not form stickiness, no promotion channels


　　


360 of the two browser security and speed, the control of the market second only to IE, the utilization rate of about 25%. Security browser based on IE kernel, main security and acceleration. Speed Browser is a dual-core browser, the main speeds and dual-core. The lightness of the window of the world and the 4. X speed version, in 3,602 browser, and no difference. According to the observation of 360, its main force is also placed in the security browser, share far more than the window of the world's 360 speed is placed in the secondary position. Window of the world in 360 like a foundling, even the speed of the browser is not as good as the status.


　　


at the same time, the overall development trend of the browser has changed dramatically.


　　


Initially browsers are able to show that the focus is to solve the problem of IE experience, such as multiple processes, single label, complex difficult to use, unsafe. At this time on behalf of the product has a roaming browser, 360 security.


　　


followed by the advent of Chrome, browsers have turned to the "dual core." 360 speed, QQ, roaming, Sogou has supported dual-core. 2013 began, the browser from heavy products to become heavy marketing, such as the Spring Festival Rush ticket, online shopping dare to compensate are marketing + service practices.


　　


at the same time, browsers will be their positioning from the Web browser into the network platform, pay attention to functional integration, Baidu browser, 360 browser, cheetah, etc. began to integrate BT seeds, online video viewing and other functions, Chrome browser also through the chrome of their own operating system, Firefox has also launched its own mobile operating system.


　　


in the trend of mobile Internet, the combination of PC end and mobile browser is also valued by the Giants. Chrome, Baidu, QQ, roaming, cheetahs have joined the mobile browser war.


　　


can see, whether in the tiger inside, or in the browser tide, the World window browser has no sense of existence.


　　


in the odd tiger inside dispensable, and in the browser's development trend, stalled. In fact, as a user I am a recognized window of the world adhere to lightweight, product first, do subtraction ideas. But the loss of the market has been able to explain the problem, browsers must continue to introduce new, seize the opportunity to seize channels, and even create marketing topics to attract users ' attention.


　　


browser differences are becoming smaller, in addition to the collection of clouds and other functions, browsers difficult to establish account system, stickiness can only rely on user habits and brands. Access to new markets is almost dependent on channels and marketing. In addition to Chrome and Firefox to a large extent rely on brand access to new users, 360, Sogou, cheetahs, including IE are relying on security assistants, input method, Kingsoft software and Windows system distribution channels to obtain users.


　　


World Window Browser has no account system, its innovative small features are also ported to 360 browsers or other browsers to imitate, in the 360 did not allocate resources, marketing and channels to talk about. Difficult to get new users, the old product is not viscous, not to keep up with the development of browsers, can explain the window of the world why the browser suffered Waterloo, lost 70% of the share.


　　


438 days, the window of the world why the browser return?


　　


World Window Official microblogging July 5 suddenly updated, "against 438 days." I am back! “。 These 438 days the World window team almost disappeared, the forum is rarely official news. What happened over the years? After being incorporated by 360 browsers, many functions of the window of the world are used for reference by 360. such as mouse gestures, the use of left and right keys. Window of the World 4. X (Speed version) and the 360 speed version also has a lot of overlap. The window of the world's original team was assigned to the development of 360 browsers.


　　


360 is China's second-largest desktop client software company after Tencent. Its commercialization mode, flow of cash, are extremely dependent on the browser. Another desktop client giant Sogou also takes the browser as the intermediate level of its third-tier rockets. The entrance of the browser on the PC side is self-evident. browser-based Web site navigation, web games, search engine mode has been validated by the market. It is relying on the browser, 3,601 to win nearly 15% of the search engine market share. Without its own browser, the security client group hundreds of millions of of the installed capacity and traffic is being strangled to the currency of the throat.


　　


1, 360 browsers encounter bottlenecks, growth is weak, must 1% 1% for growth


　　


Browsers are as important to 360 as secure clients. However, 360 browsers have encountered growth bottlenecks. According to CNZZ data, in January 2012 3,602 browser usage reached a peak of about 27.99%, the next year stability in the decline, the June utilization rate of about 25.44%. 　　　　(Remember 360 executives announced on the eve of the listing of their market share of up to 44%, this article all indicators are used CNZZ rate, for reference only). In order to boost the browser market share, 360 use its security client to promote vigorously, last May also launched the "Elimination of IE6" call, hope to continue to encroach on IE share. IE6 's share in the country has shrunk from 25% to 15%, but 360, Sogou, the two giants have not benefited. The lost share was carved up by safari, Cheetah and other browsers. 　　　　In particular, Cheetah browser, this one from the 360 security areas of the old opponent is also currently the largest rival Jinshan's browser, in Zhou once under the fu under his own fencing, 1 years of time from scratch to achieve nearly 2% of the share, become 360 dare not to underestimate the opponents. But the importance of browsers for 360 is increasingly important. In addition to the business model of highly dependent on the browser, it is pushing 360 search to challenge Baidu's dream, but also rely on the browser to host. A shortcut is to buy Sogou. Sogou search engines and browsers have a share of Chinese slows. But the PC side, whether it is browser, or search engine, are already the Red Sea market. 360 and Sogou regardless of whether or not eventually come together, 360 are 1% 1% to grow, quite close to hand-to-hand combat posture.


　　


Zhou at this year's analyst meeting made it clear that mobile browsers are no longer important. 360 more attention to apps, such as app distribution, on the phone. It is almost certain that 360 of the input in the browser will be biased on the PC side. The window of the world is one of its PC-side pieces and will begin to get more resources.


　　


2, access to market segments, continue to pick up the share of IE lost, while blocking opponents continue to grow the hole


　　


World Window Browser Although the market is small, but user loyalty is quite high. Share continues to decline because some of the user's needs and even pain points can not be satisfied, for example, I chose to give up the window of the world because of the failure of the network favorites. The majority of users like clean, lightweight, concise, and resist heavy, complex and violent advertising. Even if you give up the window of the world, it's hard to choose 360 browsers that are too obvious for commercialization.


　　


In IE continue to lose share of the time, the user has Chrome, 360, Sogou, Firefox, Cheetahs, QQ and other options. 360 positioning security, sogou positioning high-speed + wisdom, FF is a rich plug-in, cheetah cool, speed, QQ browser refreshing, simple, safari and Apple hardware binding in a certain, opera and so on more small audience. As a result, 360 must have a browser to take over the security of the browser requirements.


　　


In addition, ie share lost dividend is also declining. IE in the enterprise market, with Windows together, there is still a long-term market. The economic trend is unstable, PC and Windows system replacement frequency is reduced, the user work time still need to contribute a lot to ie. At this time, 360 need to consider more to the opponents outside IE to rob users.


　　


360 Speed browser and chrome is almost a mold, and no obvious features. From the introduction of its official website, there is a problem of unclear positioning. Four characteristics of the function "high-speed, background can change, personal center, hundred treasure Box" and there is no intrinsic logic. In order to operate, unexpectedly also has "the Nursery Special Edition" "Zhangxiaolong" and so on Star Special Edition browser, lets the person not feel the mind. It can be said that the speed browser is not sincere, unable to host the 360 to seize the new market, blocking the task of competitors.


　　


World Window V6 has a clear positioning. The lightest and fastest dual-core browser is lighter and faster than Chrome, seamlessly supporting both the IE kernel and the chrome kernel. Compared with other dual-core browsers, there are obvious differences: lightweight.


　　


the author thinks the window of the world V6 is obvious: Cheetah.


　　


Cheetah main cool, very pay attention to design, and the world's window V6 completely opposite. Interestingly, the cheetah slightly exaggerated that they are 30% faster than chrome, and the window of the world V6 said "on the road to perfection, only 10% walk."


　　


Window of the world lost 1.4%, Cheetah Browser grabbed 1.6% of the share of the 360来 said at this time, is not a can ignore the number. Compared to the window of the world can not drop the market share, Cheetah Browser continued to grow a lot of space. and Cheetah browser positioning: Cool, speed and security, clearly staring at the 360 safe browser. 360 security browsers have no dual core, no cool, no simplicity. The window of the world can be V6, and it is lighter, quicker and simpler.


　　


World Window Browser V6 released on the eve of the launch of the network, the founding team Shei Zhenyu and other people leave 360, the window of the world will become a change of the shell of the speed version. Soon, Shei Zhenyu certification microblogging revealed this is a rumor, said "the window of the world's original team of the backbone are still in 360, have done very well." Despise these listen to the wind is the rumor of the rain, by the way, by throwing dirty water to beat opponents. "Rumors and rumours, the browser dispute undercurrent."


　　


after the author of these days to try, the window of the world V6 browsing speed, software lightweight (installation package is less than 20M, design simple, refreshing, green, elegant), the compatibility of outstanding performance. The next step is to continue the deep trial. If a new discovery will be shared in time.


　　


However, the World window browser makeover, there are no previous features. For example, right-click the brush all refresh, close the Left tab page, open a large number of tabs to support the wheel sliding and other features have disappeared. If the V6 World window browser is a combination of chrome and the old version of the World window, it's more like chrome. Fortunately, the World window browser's essence: lightweight, concise, green, these browser integrity, it has.


　　


Finally, as a user who has followed the window of the world for seven or eight years, I would like to say that the window browser of the world is dead. Can we find more wonderful when we enter the window of the world?


　　


Author for Love Technology net founder Chiu, his microblog: Guangzhou Chiu, micro-letter: Supersofter