The world Reading Day, the whole nation reads the spring breeze of the digital reading

The world Reading day of the 2015 has become somewhat different, as the most large-scale and influential digital book distribution platform, Zhang read the announcement of the exclusive title of the World Reading Day CCTV set of "2014 China Good Book" festival, and in the same period of free send out the most millions of the shortlisted "Chinese Good Book", to help people read.

According to the introduction, the "China Good Book" selection activities by the Chinese Book Review Society and the CCTV Science and Education channel jointly held, the aim is to better the majority of readers to choose excellent books. As an official partner of the event, in the "2014 China Good Book" event, the audience will scan the two-dimensional code of the way to send out the shortlisted "China Good book", including "Deng Xiaoping Chuan: 1904-1974", "21st Century Capital", "China reform Top Design" and other excellent works.

The popular reading is the spring breeze of digital reading

Throughout the country this year's stylistic field, there are two new attractions very eye-catching, one is to vigorously develop the cause of football, the other is to vigorously promote universal reading. The former allows people to have a stronger physique, or to improve the overall quality of their citizens. In fact, from the 2014 "Government work report" in the "advocacy for universal reading", to this year's "Government work report" to "advocate for universal reading, building a learning society, improve the quality of the People", universal reading is getting more and more attention.

Before the popularization of universal reading, the first popular is the smart phone, so digital reading for the meaning of universal reading self-evident. Some analysts said in an interview that with the popularity of smartphones and other terminals, the demand for mobile reading market has exploded. In the 2015 this trend is increasing, the higher the number of books per capita reading, is becoming a new symbol of the progress of national and social civilization.

According to CNNIC reported, June 2014 mobile Internet proportion of the first ultra-traditional PC Internet access, and with the rapid development of 4G, mobile phone users also increased the range of applications. According to the just published 12th National Reading survey, 51.8% of adult citizens in 2014 were reading mobile phones, up 23.6% from 2013. The survey also showed that 2014 per cent of the population had 4.56 copies of Paper-based books, while readers of the platform read 8 per capita in 2014.

In the national reading of the tide, the palm of the science and technology also saw their own opportunities. Through more than 6 years of focus, Palm Read has accumulated 480 million users, and has 15 million active users, currently has best-selling, life, literature and other categories of high-quality Books digital copyright 350,000, 2014 issued 1 billion volumes. and recently Palm Read Technology CEO Cheng also said, Palm read to create a world-class competitive digital reading platform, will be in the next 3 years to invest 1 billion yuan to purchase books copyright.

In the eyes of the reader, the book should play an important role in the reading of the whole people. After years of guidance and training, the palm of the platform has accumulated a large number of users, they are willing to read online literature, but also willing to look at the mobile phone management, history, biography and other serious books, and the genuine support. Has the quality user, has own formidable copyright system, as well as the outstanding user experience, the palm reads invests 1 billion yuan to purchase the copyright is also a natural matter.

Exerting all category to serve the whole nation

Unlike other mobile reading platforms, Palm read from a very early time began to exert all category books, Palm Read Technology CEO Cheng have said that the goal is to build a handheld library, collection millions even bestselling books, services from the children to the elderly all the people to achieve universal reading.

Understanding the palm will find that for only 300 people to read, there are more than 100 technology, the proportion of highly skilled personnel. In fact, its job is not only to provide useful apps, it is also to provide the systematic support of the original version of the PDF into a hardcover ebook, such as the electronic E-book engine that can add pictures, music, video and so on, and develop the book independently for a year, thus making the current hardcover books more rich, Experience more comfortable. Now, the Palm has published more than 20,000 books hardcover books, users have to high-quality hardcover form dependent.

In the second half of 2014, the book also developed the category of reading magazines on mobile phones, now it has more than 60 mainstream magazine, the mainstream magazine "readers", "The Story", "Italian forest" and so popular, and "programmer", "entrepreneurial state" and other professional magazines have a lot of users. With the help of the typesetting and editing system, the "Men's outfit" and many other colorful magazines presented in mobile phones and tablets, so that users at low prices at home to enjoy the wonderful content. It is understood that the 2015-year palm of the target is the monthly circulation of the magazine reached bestselling.

For the elderly, the palm of the development of the Shuwang function, and the general TTS different, the palm of the high-quality human voice reading is more accurate, more natural cadence, so that the elderly can not read the text to read. For children, read the children's books have been in large quantities online, from popular Science to enlightenment, to children before bedtime readings, palm reading are included, fully take care of the needs of small readers.

2015 high-profile and start again

Since entering the 2015, the reader has come to realize that the bouquet is also afraid of Deep alley, although its users have accumulated billion, daily active users to reach tens, but there are still many people do not know that mobile phone reading has been so convenient, also do not know that mobile phone reading is not just the world of online literature, a lot of hot books and magazines can be bought the And the price is cheap, excellent typesetting.

In order to let more readers understand the palm reading, palm reading began to become actively open, the title bTV scholar Beijing, signing spokesperson Han, the exclusive name of CCTV "2014 Chinese Good Books", Palm read in the book-related fields continue to try to start again.

"I do two things in the world most of the time, I read books and better let others read," Zhang Cheng, CEO of Science and Technology has so expressed his work. In the coming days, Palm will also be on the line of more rich features, such as the development of anime books category, into more digital reading areas, such as the full support YotaPhone mobile phone and Huawei P8 second screen inkcase, develop palm reading electronic reader hardware.

"We look forward to reading in Chinese!" "To this end, the book is spending 1 billion to buy copyright, and has spent billions of dollars to develop hardware products, in the digital reading on the road, the palm will continue to focus on." Back to Bright net home