The foreign trade trader moves to create the independent brand idea to stare at the electronic commerce

According to the Xinhua News Agency, Shanghai, March 4, the international financial crisis in the global economic downturn, is held in Shanghai, the 22nd session of China Eastern Import and export Commodities fair, many exhibitors in the foreign trade OEM, has moved to create the idea of independent brands.

At the China Fair, many enterprises from the shop launched the first gun. "For ceramics, the traditional industry, consumers only pay attention to the use of functions, but now it is time to build brands." In recent years we have focused on expanding domestic sales, in addition to the traditional stores, such as supermarkets, we also opened a shop, not only to improve visibility, but also to reduce sales costs. "Sun Jinqi said.

For the strength is not strong SMEs, open shop is the preferred domestic. Children's wear manufacturers Jin Mao clothing directly put the name of the shop on the top of the company signs above the most eye-catching position, and asked the merchants to introduce which products can be purchased online.

"Foreign merchants design customized products can not be sold online, our online products are based on the work of the enterprise designers themselves, like this suit one months to sell more than 1000 sets." Jin Mao clothing representative Fu said.

In the traditional sales channels in a short period of time difficult to establish the situation, E-commerce has become the most obvious way for these enterprises to create brand effects through the domestic cost of the least inexpensive.