The forming law of user access habit in local community

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To cultivate local communities, you should always remember these 5 words: environment, reason, interaction, word-of-mouth, accumulation.

How do local communities form?

We have heard the sound of this: do content, do activities, do promotion. What are the factors or events? Is there a process or a rule?

First, let's look at some specific cases, some novice problems and difficulties. All these questions come from Ningjie Network website and stationmaster Group, all is the real case:

1, do content: Use the collector, found that the collector was punished by search engines, so began to learn SEO; SEO progress, even if there is flow, the local effective flow is still very low; with the SEO method to do 10,000 IP, found that this is the bottleneck, no longer on the go. So think about it: what kind of content do you do?

2, do activities: for doing activities we can see two diametrically opposite attitude, technical otaku do not do activities, sales people disorderly do activities. Early stand without exception face 2 questions--Where do the activists come from? How to accumulate popularity after activities?

3, do promotion: can use the magazine promotion? Can you cooperate with the TV station? How to use DM to drive a website? How to use the newspaper layout to promote the website? Can I use an Internet café? Can you use the tools of daily life to promote, such as paper, fan, desk calendar? Then I heard that a website sent staff to ride a bicycle full of flags and hand-held cards The town is parading.

What's the problem? You start with the content, the activities, the promotion of a point why not? After the failure of the attempt, some people try to start from the industry, but how can it be made into a portal community?

Second, analyze the basic principles of local community formation:

If from the perspective of how to do the community, you can not find the rule of life! You must analyze the problem from the user's perspective and experience it as a deep user of the community.

The first premise is that no one is going to find something called a community for no reason, he has to have a motive; then he has to find a way to get to the community; The community has to have a reason to stick with him; it takes time to accumulate enough users.

We have a user and a group of the formation of the rules of the abstract decomposition, we get the beginning of the article 5 main inscription:

1, the Environment: Good 8201.html "> product experience, valuable content, friendly old users."

2, reasons: The depth of the local community is not because of rent, buy a house, decorate, find a nanny, looking for wedding photography, looking for food, to find children's playmates, buy cars, girls and other specific things for the first time login site. Without these very real content, why do users have to go to your site?

3. Interaction: Social interaction is the glue of all social media! Love him or hate him, so worried about him.

4, Word-of-mouth: All the promotion in order to Word-of-mouth, and Word-of-mouth formed in good service. The good service of social media is the content service first! Sitting at your table, the eldest sister, holding a coffee cup, said to you: "Your family began to decorate?" Well, my home decoration, I put the XX site all home Improvement Diary Read all over again! I'll give you a link later. "--this is the most effective promotion.

5, accumulation: There is a sentence is the value of local community propaganda language, but also the prophecy of despair: local community, three years is into! The most difficult problem that you accumulate is that you must have a stable team for at least three years.

To sum up, local community formation law is: create environment, establish contact point, give him reason, interact with him, accumulate over the cumulative. (Wen/Ningjie network zhouning)