The formulation of enterprise intellectual property strategy

Wen Fangde right Wang Lijuan Wei "national Intellectual Property Strategy outline" and "guidance opinions on strengthening the work of intellectual property rights of the Central Enterprises" promulgated the implementation, for the enterprise's intellectual property strategy formulation and implementation of guidelines, created an unprecedented good environment, enterprises need to combine their own situation, improve intellectual property management system,　　Establish and improve the system, market-oriented to create a large number of intellectual property rights, strengthen the protection and use of intellectual property rights to help enterprises develop. The Division of the development stage of the intellectual property rights of enterprises distinguish the development stage of the intellectual property right of the enterprise, which can guide the development of intellectual property strategy.　　The development of intellectual property in enterprises can be divided into four stages, namely the initial stage, the primary development stage, the intermediate development stage and the advanced development stage. Initial stage: This is the first phase of the enterprise intellectual property work.　　At this stage, the enterprise intellectual property rights work has just started, there is no intellectual property rights awareness, just have the font size and accidental formation of intellectual property rights, do not have the initiative to have other intellectual property rights.　　The initial stage of development: Enterprises began to establish intellectual property management system, to carry out education and training of intellectual property personnel, to form a preliminary awareness of intellectual property rights, patent applications and trademark registration began to start.　　Intermediate stage of development: the initial establishment of the Intellectual Property Management system, patent applications and trademarks to become the work of the theme, the invention patent accounted for a small proportion, a small number of well-known trademarks, intellectual property rights protection on the agenda, but the protection of the mode of passive protection, intellectual property awareness has improved. Advanced Development Stage: the Intellectual property management system is comparatively complete, the intellectual property work steady development, the patent, the trademark application quantity achieves the considerable scale, the invention patent occupies the large proportion, the brand superiority is more prominent, the intellectual property application transforms becomes the work theme, and forms the enterprise profit growth point, the protection way takes the Build a complete three-dimensional protection system.　　The construction of intellectual property culture has become an important content. The main content of the work at each stage of development is different from the stage of development of the enterprise, and the work content of the enterprises varies greatly, but its work has a good continuity (see table). In the initial stage, the main content is to strengthen the training of intellectual property, improve the awareness of the enterprise leaders and employees, carry out the basic system construction, and start consciously to form intellectual property. In the primary stage, the main task is to increase the creation and protection of intellectual property rights, and to form a large number of intellectual property. In the intermediate stage, we should emphasize the three-dimensional protection and application of intellectual property, create more profits for enterprises, and the symbol should be to profit through intellectual property, and the management department of Intellectual property has changed from the "spending department" to "earning department".　　The advanced stage should be based on the previous stage of work, further improve the relevant management mechanism and system construction, vigorously strengthen the construction of intellectual property rights of enterprises, the formation of a healthy intellectual property culture atmosphere. The development procedure of intellectual property strategy above we have made the stage Division to the Enterprise intellectual property right work, and has generally clarified eachPhase of the work, these are the formulation of enterprise intellectual Property Strategy when the reference, but the situation of various enterprises vary widely, which requires in the formulation of intellectual property strategy should be targeted, tailored for the enterprise, so that will be operable.　　The diagnosis research of enterprise intellectual property work through the distribution of questionnaires, seminars, visits to enterprises and other ways to collect first-hand information, summed up the beneficial experience of intellectual property rights work, found the main problems in intellectual property work, determine the stage of enterprise development, targeted to take appropriate management measures.　　Analysis of advantages and disadvantages of enterprises ' intellectual property right through SWOT analysis, the advantages and disadvantages of enterprises are clarified, which lays a solid foundation for the formulation of enterprise intellectual property strategy.　　The intellectual property strategy thought refers to the enterprise to formulate and carry out the intellectual property strategy the guideline and the idea, relates to the Enterprise Intellectual property strategy overall situation. Intellectual Property Strategy target enterprise Intellectual property strategy needs to realize the goal, generally speaking, occupy the market and obtain the market competition is the enterprise Intellectual Property Strategy main goal. Strategic objectives can generally be divided into overall strategic objectives and stage strategic objectives.　　Stage strategic objectives should be clear and specific, with the realization of. The focus of the strategic measures of intellectual property on the specific strategic measures taken to achieve the established IP strategic objectives.　　This part of the content is more operational, enterprises around this part of the work should be able to help the enterprise's intellectual property work to achieve the goal.　　In order to implement the supporting strategy of intellectual property strategy, we must have corresponding supporting measures, such as the implementation of funds, the establishment of intellectual property strategy to promote the organization.　　Several problems needing attention in the process of formulating intellectual property strategy we have been fortunate to participate in the development of intellectual property strategies of various types and sizes of enterprises, and have gained some useful experience, and have gone through some detours, it is necessary to write a few words.　　The importance of corporate leadership is decisive whether in the process of project promotion or project implementation, the importance of enterprise leadership is very important, on the one hand, for the project to promote the allocation of all aspects of resources, on the other hand, and other strategic projects of the enterprise organically combined to achieve a multiplier effect. It is very important for business intellectual property managers to participate in enterprise intellectual property managers who are very knowledgeable about the specific situation of the enterprise, and their participation can help to promote the project research work effectively.　　In addition, a considerable number of intellectual property managers through years of accumulation has become experts in this field, and their joint discussion, can increase the operability of the project, in order to facilitate the implementation of intellectual property strategy formulation.　　The recycling of intellectual property strategy formulation in the process of intellectual property strategy implementation, with the development of enterprises, all kinds of situations are constantly changing in the need for us to periodically comb, constantly find problems, solve problems, in order to more meet the development needs of enterprises. The formulation and implementation of intellectual property strategy is a systematic project, and the appropriate strategy can effectivelyTo promote the intellectual property rights of enterprises to provide protection for the long-term development of enterprises.