The founder of Learning Big Education re-entrepreneurship: Lei with the neighbors

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The 37-Year-old Li Rubin started his second venture. Like 13 years ago, the founding of the education, he wanted to achieve himself again, to Yiu Jingbo, lei such a big guy.

His most weighty title, the co-founder and chairman of the School of Education, now has a new title: the founder and CEO of the car rental. In the "Early start" of the domestic Internet circle, the year near the perplexed entrepreneur is "old age."

It's been 13 years since he started his education, and it's been 4 years since the education company landed on Nasdaq, and Li Rubin has been relegated to the second line for 6 years. Once the poor students have already been a huge million, into the elite of Chinese society.

But he did not want to retire, to be a comfortable rich family Weng, but hope to try again. His latest project, "Car rental," is a peer-to-peer rental platform based on the mobile end, which has earned 5 million of dollars in venture capital.

The office location of "Treasure Drive Car" is a five-storey villa within the four rings of Beijing. Its appearance is not luxurious, and even slightly obsolete, interior decoration is not resplendent, walk is simple route, the station is also very crowded, quite "garage entrepreneurship" flavor.

The first floor of the villa is the company front desk, like a cottage version of Apple's retail store: The two employees facing the front door are busy in front of the imac computer, with a black couch on one side and a solid wooden table with two ipads, two iphones, and several Android phones embedded on the other side.

According to Li Rubin, the table "is the apple of the pack", visitors can try the car rental mobile app. While denying it was "fruit powder," he bought four or five of them on Apple's set-top box Apple TV.

But the copycat is clearly not exquisite: The imac uses old money, and the material and texture of the table are far from the Apple stores. In fact, this kind of slightly laborious hard charge "tall", in Li Rubin and the treasure rides the car to appear repeatedly, sometimes even lets the person be convulsed with laughter.

For example, he asked all employees in the company to name each other in English, because the Chinese name was a bit old-fashioned. So, Li Rubin is called "Leo", the chief operating officer is "Ellen", the marketing director is "Richard", and so on. Only these names are too common, nearly Bai people have the same name, and sometimes have to change back to Chinese, can distinguish a B-butyl.

Another example, the treasure driving car rental does not choose ordinary office buildings, but rented a set of villas as office space. "A lot of employees don't live in a villa," Li Rubin explains. So you can take the villa as a home, experience the feeling of living in the villa, the future to earn money, you can buy a set. ”

The most striking thing on the first floor is a hand-painted classic car frame with walls, a total of hundreds of, each about the size of a postcard, fine and elegant brush lines. Li Rubin is a fan of 22 cars of all kinds, and these frames are specially bought as decorations.

This day 2:30 P.M., Li Rubin came to the company on time to accept Sina technology interview. But with my imagination of the fresh clothes nu horse is different, Li Rubin today is a Mazda 5, this MPV the price of less than 200,000 yuan; a casual outfit dress up, T-shirt neckline Two buttons are not tied, and propaganda according to suit, Yushu the image of the Jade is far away.

In the next 90 minutes, the legendary middle-aged man in the middle of the word, talk about entrepreneurship, talk about cars, chat brothers. He thought clearly, the Li Rubin, as if by the 24-year-old "soul possessed."

Rent a car to a star

Time goes back to 2008 years. Under the impetus of the board of Directors, Li Rubin, the CEO of the school education, was replaced by the venture partner Jinxin and became chairman, gradually fading out of line management. That year, Li Rubin 31 years old.

At that time in the Internet circle, "retirement 30" is a lot of entrepreneurs dream and pursuit. Li Rubin from now on the unemployed life. As a major shareholder, he sold 3 million shares on the eve of the IPO, and 10 million dollars, in addition to buying a villa in a Beijing neighborhood and buying 22 luxury cars.

When it comes to cars, Li Rubin immediately enraptured. After expressing my opinion about a car, he said: "Maybe you don't feel too much about the car." If I had never seen a car, I would have gone to see what the brand was. All the cars, I basically have to understand, including small bread, I am very concerned about, very care. “

However, he does not deliberately pursue extravagant pleasures, but everything must be carefully calculated, regardless of whether the money at hand. Pay attention to practical, cost-oriented character not only affect his life, but also imperceptibly became one of his entrepreneurial creed.

His best car is a Porsche Panamera Coupe, with a market price between 1 million and 3 million yuan. He once owned a Mercedes-Benz SLK convertible and later sold it because he felt "impractical".

To the people's surprise, Li Rubin favorite car is a domestic MPV, its price is less than 100,000 yuan: "I particularly like the Great Wall v80,7 seat, the seat layout is 2+2+3." The problem with this kind of car is very few automatic block; If it is automatic block, you can play it open. ”

On one occasion, he heard that the Hummer will be discontinued, "I think this car is like antique, sell one less one, hurriedly bought a H3, buy an antique." I thought it was cool and humid, but after a few weeks, I felt very poor in maneuverability and comfort, and I was very tired, like a tank. ”

The price of the H3 is more than 600,000 yuan. Li Rubin not willing to sell, because will lose a depreciation fee: "600,000 of the car, open home will become 500,000, you lose 100,000 yuan." “

Li Rubin decided to rent these luxury cars and make 1 money. He set up a small company, recruited a few drivers, they do not take wages, their own job, and then take commission. The team's business is very good, customers include Bill Gates, Yao Ming, Li Na, Liu Xiang, Chen and other celebrities, but also for the film "Private Custom" cast service.

Li Rubin has its own abacus: "If you rent out every day, two years can be back to this." But it is hard for you to rent every day, for it is always greater than the demand; ”

In this amateurs nature of entrepreneurship, and Li Rubin together to establish a major education Yiu Jingbo out a lot of ideas. The latter help Li Rubin in 58 with the city opened an account, and find someone to post, for the team to do publicity.

This may be a source of inspiration for the rental car. Li Rubin admits that Yiu Jingbo played a big part. "Jin Bo analyzes a lot of business models. Many people don't know what to do and where the business model is. If I had known it 1 years ago, I would have done it 1 years ago. ”

Private Car Share economy

The car rental was born only a few months ago. "The project is determined to be done this spring festival, March 31, the company was founded in mid-May launched the Android version, June 1 iOS version in the Apple App Store application shop." "Li Rubin said.

Its play is: Car owners on the platform to release information on vehicles, there are car rental needs of users to browse, scheduled suitable vehicles, both sides in the agreed location of the car. This is known as the "Peer-to-peer Car rental service".

Online 3 months, the car rental iOS version of the download of the application of about tens of thousands of, Android version is close to 10,000. This is obviously not a big number. Li Rubin explained that this period of time has been optimizing the product, the next step will formally enter the promotion phase.

At present, the Treasure driving car rental database has 6,000 private cars, distributed in Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou and other 9 cities, the target at the end of this year is 3 to 50,000 vehicles, covering the municipalities and capital cities.

"50,000 cars is a hurdle. Shenzhou Car Rental is also 50,000 vehicles, distributed in dozens of cities nationwide hundreds of stores, each year brings about more than 2 billion yuan of income, 100 million yuan net profit. "Li Rubin said. He sees the old rental car company as the biggest competitor.

According to Li Rubin's assumption, the treasure driving car rental is only responsible for matchmaking transactions, and from the rent of 10% to 30% of the service charge, will not be rented from the car, and will not provide a driving service (refers to the rental of vehicles at the same time equipped with full-time drivers).

Just like when you built a team, Li Rubin has been "car East" are good paying: "a 300,000-yuan price of the car, the annual insurance thousands of to 10,000 yuan, plus parking fees, maintenance costs, and so on, only need a year to rent out more than 20 days, you can make these costs back." ”

At present, the treasure driving car rental platform on the daily dozens of new orders, the monthly cash flow close to 1 million yuan. Li Rubin that the most prominent problem is that many consumers do not know Peer-to-peer rental car business model, or even considered illegal, the need for further promotion and market cultivation.

He highly advocated the so-called "sharing of the economy". The concept, which arose in the United States after the 2008 financial crisis, was initially applied to rental housing and later extended to car rentals. According to the theory, 1 "shared cars" can solve the travel needs of more than 10 people.

This number excited Li Rubin and prompted him to target the market as a municipality and a provincial capital city. "The traffic conditions in these cities are very bad and there are many private cars." Peer-to-peer renting can solve this dilemma. ”

On the other hand, Peer-to-peer car Rental is an authentic O2O business, and this is the Li Rubin school education in the more than 10 years of practice, is familiar. In addition, learning to expand a city, often requires a team of 1000 people, and the Treasure Drive car rental only need more than 10 people, the cost is much lower.

I'm not stingy.

Earlier this month, the "entrepreneur" magazine wrote in contrast to the three pioneering "small partner" Yiu Jingbo, Li Rubin and Jinxin, to Lee's comments is "strong desire for wealth, but compared to Yiu Jingbo, ambition is not", and borrow the mouth of former staff, teasing Lee "stingy", even 500, 1000 pieces of things must be repeated.

In the interview, I relayed this description to Li Rubin. He was silent for a few seconds: "Hey, how to say ah." I think it's not stingy, it's called ... Uh ... Take the proper way, that is called method, that is a kind of ability. Management must have the ability to control costs. ”

Cost control has always been a Li Rubin and trusted management method, and penetrated into all aspects of the company. For example, although "Rent a villa when the office" sounds very glamorous, but Li Rubin not without a proud to reveal that the cost of the villa is actually much lower than the office. "I am here every day per square metre of rent is 3 yuan, ordinary office building to 4 more than 5, Zhongguancun has 6 to 8 block." "he said.

The staff of the rental car hire is not high; according to Li Rubin, everyone comes in with lower wages than before. "Wages can be more open, but it is up to you to create them." Wealth is not given by the boss or the shareholder, but by the client. ”

In his view, there are many reasons to depress wages: "First, it depends on your worth." For example, you want twenty thousand or thirty thousand, but your level is not enough for this money? I will give you pressure; second, even if you are enough, I will test you, see if you have confidence? Can you endure hardship?

This logic is no longer like the boss of an internet company; And in the next second, Li Rubin jumps into the entrepreneurial context: "I ask everyone to look at it as if they were starting a business." Since it is a start-up company, it is not called lower wages, but it could have taken more of this part of the money into the company. ”

He even said with some resentment: "China's operating environment is very poor, staff all kinds of kickbacks, corruption and so on." I have seen too many people who have handled too many too many students. "His conclusion is that if there is no good method, the cost will increase a lot, need strong means and system."

However, like most startups, Li Rubin the option as the main means of motivating employees. "Every employee who rents a car will hold a stake." "he said. In addition, the company will not have more than 1000 employees in the future, the options pool will not be very large, so there will not be too much diversification of the issue of equity.

To be neighbors with Lei

In the summer of 2001, Li Rubin was a poor young man who had nothing but dreams, and Yiu Jingbo and Jinxin were looking for opportunities in the North Drift Army. At that time, he felt that he could retire after earning a millions of.

In retrospect of this episode, Li Rubin and I calculated the number: "The people around the year are one months hundreds of dollars in wages, 5 million is a lot of money." Even if one months to earn 5000 yuan, not to eat a year to save 50,000 dollars, 5 million will have to save 100 years. Earning millions of can really retire. “

Today, the Shandong small county to come out of the IT elite already have more than 5 million out of the number of N-level wealth. But in Daniel's circle, he was once again out of balance.

Li Rubin seems to like to be compared with others from an early age. "High school, the back seat of the students every day to talk about Santana, every day said the county government which led the Santana, Audi, chat I bored dead." "Perhaps is a coincidence, Li Rubin in 2004 finally had the first car of life, is 2000 a year rent come, is also a Santana."

Today, Li Rubin no longer have to tangle with the car, but there are new troubles. "My current circle, especially Yiu Jingbo, 58 of the city's valuation is 4 billion dollars, you will compare, this is not avoidable." “

He lives in the community, most of the head of the listed company CEO. In addition to Yiu Jingbo, another big guy in the domestic science and technology Lei also lived there. Li Rubin smiled and said: "Lei live in front of my house, so I am very stressed." ”

Although the start far earlier than 58 with the city and millet, but the school education in recent years, the stock price is depressed, the market value of less than 300 million U.S. dollars. By contrast, 58 of the city's market capitalisation is close to $4 billion, and millet is valued at $40 billion.

Li Rubin gradually became sedentary and felt obliged to act. "In addition to the gap, more see is the opportunity." I think Yiu Jingbo can, that other people should also be able to, the key is that you have no heart, willing to do. “

The education of three "small partners" is still very good. In the process of setting up a rental car, Yiu Jingbo not only helped to advise, but also cast some angel investment. and Li Rubin in talking about jinxin instead of himself as the CEO of Learning to teach, it seems to have a sense of righteousness: "A few brothers also don't just let a person scenery, all the scenery." ”

But Li Rubin has formed a new "iron triangle". Bao Driving car Rental coo Yin Mingren is an IT veteran, has given 58 technical framework, Yiu Jingbo recommended him to Li Rubin. The founding team also has a "mysterious investment June", Li Rubin said to temporarily confidential.

In contrast to the three founders of the college education, this time Li Rubin occupied the position of an absolute majority shareholder, holding more than 50% per cent. He and the other two founders will still be arguing, but who has persuaded everyone to do so. It's a tradition left over from the great education.

"There must be a quarrel, but there are few stalls, only to say that I do not speak to you." Sometimes some people will say forget, ' axes is not open ' and so on. "Li Rubin said.

Rivers and lakes rumors, learning the founding stage of education, Li Rubin had with Jinxin on the direction of the problem noisy, "Give me millions of I go", the team almost fell apart. But Li Rubin made it clear that the practice was unlikely to happen in a car rental.

"It's not a very responsible thing to do." If that's the case, I'm going to fix it. Because this is a road can not be back, it is impossible to say today feel that the car is not good, I do something else tomorrow, there is no possibility. "he said.