The founder of Digg said in an interview with TechCrunch founder

US Social news aggregation website Digg founder Kevin Ross

According to foreign media reports, Kevin Rose, founder of Kevin Ross, the US social news aggregation website, said in an interview with the founder of the technology blog TechCrunch Michael Al (Mike Arrington) yesterday. A buyer had bought the company for 80 million dollars, although he was willing to accept the offer, but the company's board of directors rejected the offer.

Ross admits he and other members of the team made a mistake when launching the Digg V4 platform. Ross also admits that Digg traffic has fallen sharply after the launch of the V4 platform.

Mr Roth said he did not want to take over the company's chief executive, and that Jay Adelson, the former chief executive of the company, had not been in the company until his departure Adelson.

Ross points out that he is happy to launch functional services, but Digg is accumulating new features, so the company shifts its focus to a feature that can be derived from revenue rather than based on user-functional services. Ross believes it is a mistake for engineers to develop functional services that can derive revenue rather than provide new experiences for users. Without new features, many users feel no meaning and turn to other services.

Mr. Roth points out that Digg development has been stagnant for so long that it must focus once more on developing user-based functional services. Ross believes Facebook and Twitter have taken away Digg traffic, so companies need to take bold, innovative steps.

When talking about the mistakes made in the Digg revision process, Ross admits that the company team made a lot of mistakes. The Digg team should not use personalized news browsing as the default option, Ross points out.

For its future in Digg, Ross did not give details. Ross apparently still intends to continue his job as an angel investor, so it's not surprising that Ross leaves Digg in the future.