The founder teaches you how to do small business marketing

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You are a start-up of small enterprises, their products do not have much fame, entrepreneurial funds are limited, resources are not so wide ... In a word, marketing is not a condition? Don't worry, dark Horse. The Ladderingworks CEO and founder--eric.v.holtzclaw from 199IT share some of the timeless skills that have been proven by many entrepreneurs.

1. Distribute Your things

The American frozenpints AriFleischer and Alymoler developed their brew beer ice-cream business by leaps and bounds by participating in the Brew beer show and the farmers ' market, and they produced one thing that was distributing their products. Once the customer has tasted this unexpected mixture for free (and it happens to be delicious), they queue up at their local store or even ask for a purchase.

2. Participate in social activities

Bellawebdesign's desireescales is a first-rate communicator. She was almost in and out of every activity in the city now. Her contribution to the entire community has led people to look for her first in the area of her focus-the small business website and the marketing specialist.

3. Or, create your own activities

If you don't like the activities you're involved in, start your own. Darrahbrustein created one of the most successful social events in Atlanta: Atlanta's 40-Year-old man. Darrah created the campaign to connect with other young entrepreneurs in her city and is now empowering other cities.

4. Voluntary leadership of an organization

The secret to maximizing the use of a group of people or an organization is not just to participate but to lead. Taking Lisacalhoun's write2market, for example, she is the chairman of the Entrepreneur Group, which allows her to associate and connect with the smartest people in the fastest growing business in the Atlanta market.

5. Start the Podcast

Dreamlandinteractive's Toddschnick created his own podcast, which he interviewed other entrepreneurs. People like to tell their stories and you can build an instant, meaningful connection by emphasizing them in the podcast. This is also a good way to get knowledge on topics that interest you.

6. Help others

Most of the founders of small businesses strive to maintain their financial balance, especially when they are from an Excel spreadsheet to a tool as advanced as QuickBooks. Iconisgroup's Cathyiconis hosted a quickbook chat room on Twitter every Thursday night to answer questions from small business owners, which might also be able to find some customers.

7. Send an e-mail every week

If you want to keep in touch with your clients, there is no better way than to send an email every week to prove the importance of value. Soarwitheagles's Rickhoucek sends an e-mail every Monday, calling it a 2-minute Monday incentive. Eric.v.holtzclaw wants to receive it every week, and often forwards his suggestions to others.

8. Support for one reason

Lansystems's Maryhester throws an annual picnic party with the aim of every Earth Day. Party participants are encouraged to bring their e-waste-old computer monitors and CPUs. In their recent activities, they have mobile phones with more than two tons of IT equipment and put them into landfills, which also creates a good reputation for them now and potentially, among their customers.

9. Sponsoring an organization

Many local organizations are not very expensive, and if you consider the cost of what is called a meeting, you can sponsor a year. If your product or service is perfect for their listeners, you can be exposed every time you send an email to the organization and mention each time they meet. Participants always remember and thank the companies that sponsor their favorite organizations.

10. Produce a cool giveaway

When you're trying to think about what your company is giving, make sure it's important that they don't want to throw it away or simply throw it in their desk or in the bag.

It looks like the 10 tips that Eric.v.holtzclaw recommend seem a little less straightforward, but these techniques can help you bring lasting effects to your target audience.