The founder: Why did Sequoia invest in the present?

Gift said in August 2014 to obtain the Sequoia capital of millions of U.S. dollars A round of real investment, as of November real users have exceeded 1 million. A lot of people come to ask me why VC will vote for you? I think this is a good question, so I'd like to take this opportunity to have a chat today. 1. The gift of mobile electric business is a Sequoia bet on the track every investment agency will have their focus on the investment area, commonly known as the circuit. Sequoia is a particular focus on the investment track of the company, only the goods will, Poly-Mei excellent products, Beijing-east, the way cattle and other companies to announce the listing of the Chinese larch in the era of PC electricity distribution of the overall harvest. In the face of a much larger mobile-electric business than a PC-electric dealer, Sequoia certainly attaches great importance to it. The mobile electric Dealer's cake is very big, the gift this vertical market share is also very big, but "the gift said" is the domestic development fastest gift mobile electricity merchant, the Sequoia very early contact and decides the investment we also became a very natural matter. 2.90 after the demand for gifts far beyond imagination is the most enthusiastic generation of social, they have no worries from food and clothing, for a lot of enjoyment has long been accustomed to, only the gift of something with a sense of surprise to win them a happy smile. The first generation is probably the most likely to create a festival, they have created a "Double 11 singles Festival" October 10, ""5201314 Festival Festival, and so on, it seems that every day should be like Valentine's Day, youth will not waste. This is a group that is passionate about expressing love and emotion, they love giving gifts to their parents, to their girlfriends, to their friends, to their teachers, to their colleagues, to their bosses, and to the people they cherish for each and every one of them. This is the real secret that supports the gift that tens of thousands of users grow every day. 3. Focus on the production of quality content, to do the opinion of the leader of the gift of the first to rely on professional editors to produce content, attracted a large number of users love gifts. Not long ago, we were surprised to find that the user UGC contributions, has accounted for more than half of our content production! Users like the gift said this product, they are also willing to have time to go to their usual shopping cart to organize, make a strategy to provide to us! (yes, our users are keen to buy and buy the chop Hand party!) As soon as you open the present, you will find that this is the perfect gift for the young people, the quality of the content of the user's value is very large, it is the foundation of our survival, but also we get the Sequoia investment a very important reason. 4. Promotion is the death must do a good job, the toilet have to think how to do a good job to promote our promotion done very well, three months to get 1 million real users in the industry is a very cool thing, especially in the absence of budget. Our first choice is Weibo and friends Circle two platform, Weibo we do is fun activities, friends circle We do is small game, this with the characteristics of two platforms. Weibo is suitable for spread, so what we do is "forwardSend 100,000 postcards "of the event, we have a campaign to send out 100,000 postcards, each user can use the" gift said to the postcard to save the voice of blessing, received by the people download " The gift said "We can listen, that's the way we have 100,000 people send out 100,000 postcards to the other 100,000 people and get nearly 200,000 users." Friends Circle We do is a little game, imitate "surround the nerve cat", after the game succeeds can collect a gift in the app, the user likes to get the prize through "need to make effort, interesting interaction", so this game two days have 600,000 people attend, bring a lot of activation user. Similar to such a strange recruit is my CEO every day to think about the most things, a company to survive, promotion is to do a good job of death, bath time to think, when the toilet to think, so can think out. 5. We are rich in entrepreneurial experience of the rich entrepreneurial experience, this and the other seems to be contrary to things, but it is because it sounds incredible to appear precious. Although I am 93, this year is only 21 years old, but because I am a more like tossing people, the gift said is my fourth time to start a business. I hosted three independent magazines in high school, when University made a postcard company, mobile internet has done two products, the whole entrepreneurial experience is around the "emotion" two words, so I know my users like what kind of things. Investors want to invest 90, because they can better grasp the needs of a new generation of users. Investors are afraid to invest 90, because they have no business experience. As a traditional industry, mobile internet industry Many entrepreneurial experience, we obviously more than peers have a greater chance of success.