The founders tried to paint the contours of it, because outside of this boundary would be their world

Entrepreneurs try to portray its contours, because outside of this boundary will be their world. Investors are concerned about the problem, and he wants his investment to have a moat to defend.

Tencent, with its large sums of money and cash still pouring in, has plenty of time and money to engage in confrontation until rivals surrender. The company has been given a title: "Terminator". As long as he goes into a big area, others may have no way to go. Starting from Instant Messenger QQ, Tencent has been gongchenglvede in the Internet field for 13 years, and has hardly missed any penguin in the Internet feast, and has grown into a top Chinese internet giant with about 400 billion market capitalisation.

Now we find that the company is also inevitably suffering setbacks, it is not always invincible. The company has suffered huge losses in its search business, saying it is losing "nearly 2 billion yuan". Search business This is a rare setback for Tencent, opening a window for us to see the weakness of Tencent.

In the field of instant messaging, gaming entertainment and client application software, Tencent is impeccable, but in E-commerce, search and other fields, in the industry competition, Tencent has to regroup. Today, the Tencent search in the loss of nearly 2 billion, the weight of the search on the wireless side. The early start of the Tencent Electric Company's first product Pat, because the operating situation is not as expected, the outside rumor that Ma privately was in a state of abandonment.

The vice president of an entrepreneurial company in the wireless search field said Tencent is a product experience to achieve the ultimate enterprise, but one involves doing business, commercial things, they have no advantage, "this is related to a company's genes, Tencent does not have a study of enterprise ecology and business model of the gene." "It coincides with the investment community, Tencent is good at making small individual money, and will not earn the money of the company's judgment."

Is the disadvantage at this stage temporary, or is it determined by its genes? Still can not make a conclusion, but it is certain that Tencent in some areas of the deficiencies, it does allow entrepreneurs to see this forever winner also has its own boundaries and relatively short board, and become their own corners entrepreneurial opportunities.

Penguin Short Board

It can improve the research and experience of users, but not a gene to study enterprise ecology and business model.

In the history of China's Internet development, Tencent has hardly missed a feast. Tencent's survival rule is to start with the following, follow, imitate, and then overwhelm. As long as the outlook is good, Tencent will act as a predator or terminator. such as the original game, such as the current micro-letter.

said the micro-letter is stepping on the rice chat and talkbox "corpse" to succeed, is not false. "Micro-letter is a very good case, Tencent itself can be developed, but it did not, such as talkbox will product establishment, rice chat to cultivate Chinese users, and operators do not openly oppose the case, Tencent began to develop their own micro-credit products." "First Shanghai mobile Internet analyst Liu Shiyang said.

Operators feel the pressure, "micro-letter of course on the telecommunications business has a small impact on voice calls, our voice revenue will have a decline, of course, dissatisfaction, but also love micro-letter, because the micro-letter voice consumption of traffic, but also generate a lot of traffic income, but micro-letter but not the voice of telecommunications market, So the operator chooses to open one eye, closes one eye. "China Telecom insiders, who did not want to be named, said.

Yes, in these respects, Tencent is steady and rigorous. Many times, because of the avoidance of market risk, and choose striking. Tencent's defensive attributes make its innovation limited to product-level micro-innovation, so much so that it is criticized: Tencent is far less individualistic and stylized than the revolutionary innovation of Apple.

Of course, on the other side of this feature: in this business atmosphere is growing, the need for high-profile Internet field, Tencent simple engineer culture, so that in dealing with business issues, it seems not enough round integration.

Tencent's short board, in the search business, revealed.

2006, Tencent began to enter the search field, is when, in the domestic search market, Baidu (micro-blog), Google (micro-blog), Yahoo three almost already occupy more than 90% of the market share. Ma also began to covet the huge search market, before the absence of the MA to Tencent's search business is full of confidence, said will be in the search area to focus on investment, and hope that within 1-2 years to achieve the top three in the country.

In search of the input, MA did not hesitate to pay the cost. "Basically meets any requirements of our search team. "An engineer from Tencent said to this newspaper. The engineer is involved in the infrastructure of Tencent's search.

In the search business, Tencent to the machine is "the best Configuration", in the input "from no cost", but the only requirement is that the short-term to occupy a certain market share, but, "search is not like a game, is the need for long-term technology accumulation." The Tencent engineer said.

Within Tencent, the default workplace rule is: a project who does faster, earns the most, and who is promoted fastest. "Management is basically a quarter to have a big performance growth." Six months a result, a year a big achievement, too quick success. "The employee said that the target of the search was 3 years to achieve break-even, in this industry, a major player has spent 8 years to profit, this time itself violates the development of search technology law."

The need for long-term technical reserves and accumulation of areas, in the industry seems to be Tencent's weakness. "Many of the core technologies, Tencent, are weaker," said Wang Yingji, the president of the fun OS. ”

For example, the Chinese version of Siri speech recognition technology, this talent is a scarce resource, and the core of talent is not Tencent. When the voice search was upgraded to the strategic level by Apple, Tencent in addition to the use of its own research and development team, followed by the Hkust news to talk about cooperation, while to the hkust flying high salaries to dig people.

In addition to technical deficiencies, has been focused on wireless search entrepreneurial company vice president said, Tencent search business and electrical business experience proved that it is good at doing user-related business, but business is its weakness, because Tencent will not build a business model, the user's research and experience can achieve excellence, But there is no one to study the enterprise ecology and business model of the gene, "Search can not study the needs of small and medium-sized enterprises, so that advertisers bring the biggest advertising effect." ”

Because of the business, the company's vice president, who specializes in wireless search, often has to deal with Tencent employees.

Tencent is a typical engineer culture, Ma himself as a senior product manager, Tencent style natural and "boss" style is consistent. In the field of marketing, especially in business-to-business relational business, MA is not good at it.

However, Tencent Electric business PR general Manager Song does not agree with Tencent is not good at doing business ideas. "The first quarter of this year, our advertising business revenue has surpassed Sina, become the industry number one." Pat NET before also did the country third, more than 10% of the market share, and we started more than Taobao a few years later, Tencent's electric dealers have done a great deal. And, each industry chain length and complexity are not the same, not to say that we have to do the first place, is called success. "Song said.

The vice president of the venture company said Tencent's previous architecture and division of labor had problems with resource allocation. Tencent's architecture overlaps many projects before, multiple project resource scheduling, need different departments to lead, but Tencent once involved in the need to share the resources of the project is difficult to achieve it, "this is a company culture Tencent, Tencent each line of business leaders are relatively senior, these people are their own management of a big stall, Pay more attention to their own business, and do not attach importance to cooperation, there are large enterprises disease. ”

However, the reorganization of Tencent may help reconcile the contradiction between the resource overlap and bad deployment. Tencent has announced in May that it will restructure its organizational structure, transform its original business system into a career group system, and set up Tencent's power-holding company to focus on its business. In his internal mail, Ma said the main point of the adjustment was "to reduce unnecessary overlap, to give full play to the ' small company ' spirit in the business community, and to understand and respond quickly to user needs."

Tencent internal staff to reporters, Tencent in the search for the loss of nearly 2 billion, for this amount of accuracy, reporters and Tencent official textual research, as of press have not responded.

Tencent in the search for the development of the poor, as well as Google's exit, it is advisable to search and Sogou maneuver out of space. At present, the PC side, Sogou from Sohu after the spin-off, has already begun to profit, occupy the search market 2.7% of the market share, and occasionally outgoing news of the upcoming listing. On the wireless side, according to the easy to view the database published data, appropriate search accounted for 21% of the market share, after Baidu, the leading search for wireless nearly 2%.

The boundaries of the scale

Enterprise resources and Energy are limited, they are more to do the strategic level of the layout, will not be in the market risk of the uncertain industry interested

In fact, Tencent has achieved great success in "Virtual Goods sales and management", a business model that is also a rare business initiative in the world. "Tencent makes personal money very well, determined by the user structure, the enterprise is now trying to find a way." "First Shanghai mobile Internet analyst Liu Shiyang said.

Facebook's revenue from businesses accounted for 70%, individuals accounted for 30%, and Tencent was in the opposite ratio.

Tencent was also launched last month to set up Tencent Securities software division into the financial services industry, when the stock of software stocks are "scared out of a cold sweat", but eventually Tencent denied to enter the financial advisory industry.

Indeed, in the area Tencent has not yet shot, the potential rivals of the Penguins are still trembling and treading on eggshells. Because everyone knows, no matter how much the entrepreneur is playing now, and so on, and so on, it's time for Tencent to come to an end. Now the situation is that almost all Internet entrepreneurs will choose to circumvent Tencent.

The so-called "Tencent Eye Project", is Tencent a border. "Inside Tencent, if a product only to do 50 million yuan a year, is insignificant will not be valued by management, but this for our entrepreneurial enterprises, to achieve such a revenue is also very considerable, but also a big opportunity." Shenzhen Deep News and Technology Co., Ltd. (hereinafter referred to as "deep inquiry and") PR director Wang Suna to this newspaper.

Deep News and was founded in July 2008, its main executives are from Tencent. Deep inquiry and based on mobile internet, mainly to do function machine and low-end intelligent machine "mobile TV", "Video Call", "video chat" and "smart paradise" and other products. Its official online data show that as of January 31, 2012, deep hearing and the number of users have more than 300 million customers. In Wang Suna's view, Tencent will not be interested in deep hearing and the current market, she thinks Tencent is now lying on the internet to make money, and the enterprise's resources and energy are limited, they are more to do the strategic level of layout, will not be in the market risk of the uncertain industry are interested. "Tencent has been copying other people's stuff, and it hasn't been successful, because the lack of replication is good enough." "Shenzhen Bean Travel Technology President Ma Zhiqiang said, as an entrepreneur, in considering entrepreneurial projects, how to find their own advantages," Let Tencent but me, is impossible. "Now entrepreneurship, avoid Tencent, it is best to do some vertical business projects, or you can have some scarce resources, Tencent is not too easy to intervene, but the scale is not too big to attract the attention of Tencent, in this gap between the survival of entrepreneurial enterprises, will not have too much from the risk of Tencent.

However, according to the reporter to Tencent internal a senior officer textual research, Tencent to enter the industry in the market size, there is no certain standards, Tencent's product line is very wide, involving different categories of products, the size of its market scale is inconsistent, "for the image of the Tencent Replicator, the market voice a lot of people, In fact, everyone on the innovative enterprise understanding is different, Tencent has its own things from scratch, the annual patent, or in the number is the most. And can not say what other people do, Tencent because of the size of the big, can not do, so it is not fair. "The Tencent executive said.

Avoid penguins at the same time, still have to be wary of Tencent may be unprepared to invade at any time. Dedicated low-end intelligent Android operating system (OS) of the Magic Fun President Wang Yingji recently more distressed, with a "low-end smart machine in the field of Tencent," The Dream of Wang Ying, has the magic fun OS to do 700,000 users. More recently, he has found that Tencent, who claims not to be a mobile phone, is likely to quickly kill itself in the mobile market.

In the near future, Tencent has invested in the Le Frog OS, and in the process of contacting the handset manufacturer and the program Wang Yingji, Tencent's people have been found to be in frequent contact with these people. "If a high-profile announcement of their own mobile phone, will always cause a lot of attention, but also make competitors alert." And in the Internet giants have to invest in mobile phone stalls, Tencent does not make mobile phone accident, direct hardware is the best in the mobile Internet field enclosure means. "Wang Yingji always feel like an invisible figure Tencent, constantly chasing over, he has decided to speed up the launch of the Magic Fun OS mobile phone."

Tencent is a nightmare for entrepreneurs, even those who consider themselves to be the biggest entrepreneurs to avoid Tencent, and entrepreneurs on the latest trend of Tencent panic, but also reflected in everyone's eyes, although Tencent is not without, but has a strong accumulation of funds, can not be good in its original areas, spend time and money slowly accumulate, Because compared to any enterprise, it has relatively sufficient time and money costs to consume.

The fear of entrepreneurs is one thing, but Tencent's borders do exist anyway, and there may be another invisible border. One person close to Tencent said Tencent's own ability to expand its business was "not too restrictive" and that the restrictions, at best, came from the legal and policy levels. "Whether the domestic political business environment supports a trillion-scale private enterprise with such a large user empire."

Such a statement may not be realistic logic, but at least in some areas of telecommunications business, Tencent can not touch.