The four causes and countermeasures of domain name not in the home page

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"Guide" as a webmaster, we almost every day with the search engine-specific grammar to deal with. For example, query included site syntax, query outside the chain of domain grammar ... These two grammars are the most commonly used by webmaster, today Xiaoxiang Yu Wen to talk about domain name is not in the home page of the reasons and corresponding solutions.

"Domain home is not the first how to do?", "Why Domain home is not the first?" What causes the Domain home page not to be first? These problems in Baidu know, search and ask questions and so on platform frequently, in A5, Chinaz and other webmaster forum is examples.

There is also a network of causes and solutions to this problem. But these answers have two common problems: 1, reason analysis is too similar, repeats no opinion; 2, the solution space hole, the paper cannot be done.

For this reason, Xiaoxiang Yu wen domain name is not on the home page This topic, boldly raved about the reasons and solutions. Begin with the use of domain grammar.

Use of domain grammar

Domain itself has the meaning of domains, regions, domain names. Domain syntax is used: To view the popularity of the domain name, also known as the outside chain webmaster. Domain grammar is Baidu search engine unique syntax (Sogou also support, but not high accuracy), other search engines, such as Google, search, Youdao, Bing does not support domain syntax.

Many SEO experts prefer to use quotes plus domain names to search the chain. such as "www.***.com". This method is similar to domain:www.***.com. It regards the domain name as a keyword, lets the search engine find out the title or the webpage visible content contains www.***.com this keyword the result.

Domain name is not the first page of the reasons and solutions

According to actual combat experience and the consensus of the SEO industry, domain name is not the home page on behalf of the site was punished right. Therefore, the analysis of domain name is not the first page of the reason is equivalent to the analysis of the site was punished.

Reason one, the website uses the Black Hat SEO method

This does not explain. How do you play with Baidu, in the end playing with you. As for the use of Black hat seo, we know.

Countermeasures: Stop using black hat seo. In the Baidu observation period, unremitting use of white hat Seo method (original + regular Outside the chain), cast Baidu Good, regain Baidu's trust.

Reason two, the website frequently modifies the title

The title of the website is equivalent to the sign of the entity store, which plays a vital role in the ranking of the website. A frequent modification of the title of the site, equal to the frequent transfer of the operation is not going to go bankrupt the entity shop, such a site will give Baidu webmaster to close the feeling of the site. So, unless your site weight has been very high, otherwise do not change the title hastily, because every time the changes, Baidu will be placed into the sandbox site for a period of time. The length of observation depends on the size of your changes and the weight of the site itself.

A change of theme, a completely makeover site is like a previous sale of fruit, then the junk shop, like the previous chain, accumulated weight almost destroyed. So be cautious before you change the title, unless you're ready to be punished.

In addition, according to Xiamen SEO consultant Xiaoxiang Yu Wen's actual combat experience, a large modification of the description will also lead to domain name is not in the home page. Because a large modification of the description usually means that the theme of the site has been replaced.

Countermeasures: Carefully modify the title and description. Don't make haste, change small to the best. If there is a high weight of the site link is better. Of course, because you are down right, looking for a high weight outside the chain some difficulty. So usually it is best to raise some blog, cultivate weight, for a rainy days.

Reason three, be linked by Friendship link partner

Chengmenthe implicating. Even if it is very serious to do station webmaster also difficult to resist the temptation of Black hat seo, so you can not predict your friendship link partner when will incriminate you. Fortunately, Baidu has become more cautious and tolerant when dealing with such websites. But that is still a cause to be reckoned with.

Countermeasures: Often check friends chain links, found unusual site, and the other webmaster to get in touch, ask clear reasons, and then discuss whether to remove the link.

Reason four, outside the chain suddenly increase, and the quality is low

Xiaoxiang Yu Wen originally wanted to put this reason to the first, but reclassified also may not be. Because of the sudden increase in the chain may be their own intentional or unintentional, but also may be someone else's heart or unintentional. Now there are so many tools to increase the chain, and competitors may set you up.

In addition to the quality of the chain of low, I go to the forum these days to stroll a point of awareness. Domain name syntax, Baidu will return contains the forum's personalized signature results, in these results in addition to your domain name, often also contains a lot of various, uneven quality of the domain name. According to the search engine's clustering principle, with these rubbish outside the chain, your outside chain more, what use? sometimes even counterproductive.

Countermeasures: Do not for the personal signature of the forum outside the chain, a large number of messages, a large number of posts. Have time to contribute, add a domain name in the manuscript; Keep the blog, in the blog link to add links to the chain.

The above is Xiamen SEO consultant Xiaoxiang yu wen on "domain name is not home" published opinion. Believe it or not. The article is there.

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