The four characteristics of meager marketing: soft communication, real time, participation and interactivity

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Before just touch meager time, after experience, wrote an article: Meager marketing, the promotion of the sword, in this article, but also at a different level elaborated on the characteristics of the meager marketing, suggested that combined with two pieces of a comprehensive view of the characteristics of meager marketing, this way you can well understand the wonders of meager marketing.

2010 is called the "meager year of the year", indeed this is the case, the birth of a meager until all the way, all affect the internet life of tens of millions of netizens, but also to network marketing with a more innovative marketing model, even in a sense of a meager popularity on the internet is a subversive era change. As the same fiery SNS, changed the previous media has always been a One-to-many communication mode for more than the dialogue mode.

Looking back 2010 years, we can take stock of a few boiling topics on the meager, for example, "My father is Li Gang," "Xiao Yue Yue", "Shanghai Fire" and so on, no reality out of the meager dissemination of power, such as now fiery "meager anti-trafficking" topic, but also affect the attention of countless netizens, even Baidu has taken action, Launched the public service interactive open platform "Baidu search." So since the meager has such influence, absolutely has its own wonderful place.

Here's a look at the four features of meager marketing:

Meager marketing characteristics One: soft spreading

What is soft propagation? In fact, the meager soft communication means a characteristic of socialization. We can enterprise in the meager marketing to do the analysis, if the enterprise is to use a good meager platform to do the promotion, it must be put down the body, grassroots-style transmission, the opposite is not a high posture, mandatory, propaganda spread. Because after all, grassroots still more willing to be accepted by the mass group, the Spring Festival Gala "Sun Sunshine" and "Xidan Girl" is the best example.

The meager marketing characteristic two: real time sex

The real time characteristic refers to the meager media characteristic. We first understand the term "real time", which is now, what is happening, what is new, what is happening all the time, and how quickly it spreads, and it is difficult to stir up public interest If your information is not "real-time".

Meager marketing features three: participatory

With "Live" information, then coupled with the direct participation of the mass community, and can be a good drive to participate in every mass group, then the elements of marketing can penetrate, you penetrate the good, meager platform for you to spread, it can achieve very good results.

The characteristics of meager marketing four: interactivity

Meager is a typical user or a mass group-led social media, so if not a large number of users to join the interaction, is not to reach the effect of dissemination. In fact, we can see some hot topic to know, a public participation degree and the degree of interaction is how high, that general marketing means can not do such a degree.

We from the meager marketing of the four characteristics can be seen, each feature is complementary, who can not be separated from, otherwise could not achieve the effect of meager marketing. This article address: http://www.chenjinwang.com/590.html (reprint please keep), welcome to join the SEO Technical Exchange Group: 128451745