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Ever since the birth of computers, futurists have begun to predict that the form of education will begin to change, and that the functions of teachers will be replaced. Of course, up to today, our classrooms are still full of students, whether they are in higher education or in primary and secondary schools. "The global education market is as high as 7 trillion dollars, 7 times times the global value of mobile Internet," a prediction that has not been achieved so far, along with the predictions of paperless offices, unmanned cities, films and theatres that will become exhibits in museums.
The current online education industry false, with a few years ago to buy a fight, all kinds of gatherings, various discussions, various prospects. Educational platforms and vertical educational websites are springing up and more people will be stirring up the muddy waters for the foreseeable future. Unlike group buying, participants in online education may not be killed by themselves before they go to war.
Do you have an online education platform that really receives users ' fees? Is there a vertical online education site that recycles costs? Do you have an online education website that gets VC financing and expands?
No, you guys, you're still picking up the evening dress for the party.
As a practitioner, can not help but spit, as in this torrent of a proud water son it (I am afraid I can not afford a spray)!
All kinds of unreliable educational platform, the most silly is one-on-one online oral teaching platform (some xx foreign teacher in the gun).
This is one of the most unreliable and worthless forms of education. This online education model is the easiest to think about, no matter what level of entrepreneurial competition can find such a business plan: Chinese people do not learn a foreign language, because there is no language environment, we set up a platform for foreign teachers and domestic students, one-on-one match up, the platform to draw Commission. The surface looks seamless, over the years, this model of the company, endless stream of online education to the muddy water. Of course, alive almost no, there are several surviving, can deceive VC is absolutely wonderful. The fatal flaw of this pattern is that: the efficiency of the teacher is too low, they will not be good for a student preparation, for academics, the cost is too high, and below the line is not a fatal temptation, flat Taiwanese business is not in the trading link has not produced much value, teaching tools than real-time chat tools to a few street, It is not surprising that such platforms are slowly becoming dead cities. There are people to do primary and secondary school teaching platform, come up with this model of the person, thinking is straight, or head by the door folder of the layman.
Is there a chance that a couple of teaching platforms will win?
The odds are too high to be a heavyweight final. YY voice of the hot can prove this point. yy above the big God haunt, youboy, all the cock silk worship unceasingly. Thousands of times times more efficient, imagine that you are ready for a concert for 1000 people, and for a person to prepare a concert, which you will be more serious? Students pay a little bit of money, they can see the great God's dazzling skills. On this basis, yy in the two-tier market share price speculation on the imagination, you can sell the market dream rate. The education industry's subversive stance makes the investment artificially insane. YY did not subvert what, in the playground opened a training course, so that all the cock silk to obtain the salvation of the soul. Most of the courses are very few, and there is no official data (6 million active education users a day) that is so hot, the field of primary and secondary education is so ugly that almost no users can be found.
Here I do not assert the future of YY education. I am a friend active in YY guitar course, but he has not seen who through the YY course to become a guitar proficient, the first class is the last class, insisting that few, yy more like a common online communication group, flow in general. Is the bull's show field, but not a good teacher, did not provide a systematic learning path, reminding the need to avoid misunderstanding, and how to restore confidence in the misunderstanding, to obtain new energy.
The third type of platform is the online education platform for recording courses, looking for educational institutions or individuals to provide content for free or charge.
For example, foreign udacity, the domestic cloud classroom. They do not produce content themselves, although they are recorded in the form of, but still provide a wealth of tools to help educators and scholars better communication, management learning process. than yy this instant interaction, prepared a richer content and better targeted after-school learning management. The content here is very important, in the present China, excellent teaching content is almost barren desert, most of the content is direct recording screen, with a blue background of white text ppt, shabby, looking at the heart of death. The course is as smelly and long as the binding cloth, think of what is available to the ultimate film, Weibo, QQ, sitting in front of the computer to see these courses, is simply self-inflicted. Heart is a great test, skills training courses, more utilitarian courses in this platform will be easy to win. Cloud classroom will have a lot of development space, if said to live more moisture, to industrial chain Synergy development, this is not the day of Taiwanese businessmen. The day of profit will be far from the future, such a platform model is these internet successful big guy's salvation Road. is not a business model, the horse warrior Taobao all the right place to use.
As long as I heard someone said to do the education industry Taobao, I have egg pain, stomach pain, head pain.
Can the practitioner of online education rest? Yes, do not complete platform, platform is the most unreliable entrepreneurial entry point. The platform is nothing but two types of people: the first kind, is what do not understand, can only do platform, fooling themselves, fooling others, the point of entry than the sky is also broad, more profound than the sea; the second: is more than the burning of money, only to do a platform to Purdue sentient beings, the final enlightenment to become immortal.
Can be successful is the vertical online education company, is wired under the teaching experience, the teaching of a subject has unique insights, and the insight into the online content, with a lower price to sell to their potential users.
Such companies will be able to receive fees, and do not have to come up with the media, portal ads, search engines to burn money to get the survival rate of poor users, to seek VC injection. Linda.com success is a path that can be replicated. Another advantage is that you can take advantage of the existing online platform, with virtually no cost of promotion, if your content is good enough.
We should have a more sober understanding of online education: It is an ancient industry, although technology can give it a new coat, but the substance has not changed. Many people have all kinds of excellent and unconstrained ideas about the form of education, and they all believe in the success of future education. But what is more worthy of our thinking is the design of content, how to shape good teachers to achieve the essence of education: protect, inspire curiosity and curiosity, because learning is God's highest gift to mankind!
Ted is the most successful attempt in the field of education, with hundreds of millions of students worldwide: let the best people deliver cutting-edge knowledge in the most beautiful language and most efficiently. He didn't advertise himself as an online education company!
Education should be the first revolution in the Internet industry, the Internet has all the natural advantages to make up for the lack of traditional education. Knowledge is communicated in a timely manner, not limited by space and time. This is almost all the advertising word for online education websites (any where,any time). But online education is cursed by a "Caveman theory" (Cave man Principle): whenever modern technology conflicts with the desires of our ancestors, these original desires prevail, and this is the "Cave Man Theory". Our ancestors (including ourselves) always liked to meet face-to-face, which helped to strengthen our understanding of other people, which was also a difficult breakthrough in online education: it was difficult for professors to read the students ' body language, to observe the student's expression at close range, to find out how much he absorbed the knowledge, and understand the student's rich heart This is the essence of education, knowledge and skills mastery is only a natural result.
Introduction: Super Class founder Yang Mingping, graduated from Zhejiang University. Super classroom for Chinese primary and secondary school students to create a large network of interactive learning, has been reported by Forbes Chinese magazine, was rated as 2012 "Sino-American 30 30-Year-old" entrepreneur.
Pictures from Indiannapublicmedia