The four elements of the new Yahoo China pattern

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New strategy

is to focus on the strength of the search and email. For Yahoo's portal, it is also important to buckle the theme of urban life, focus on resources to develop cars, real estate, sports and entertainment advantages of the channel.

New

is to take the core technology as a lever to drive the whole business development. At the same time, through the localization of new technologies to promote China's internet industry to achieve greater development. Yahoo. 's most important core technology this year is Yahoo search technology (YST). Yst is a search technology that Yahoo has spent more than 2 billion of dollars to build, representing the most advanced search technology in the world. Yahoo founded the internet search business, and in 2001 after Yahoo CEO Messer took office, re-established search for Yahoo strategic focus. After that, Yahoo spent $ more than 2 billion in 2003, acquiring some companies with the best search technology and innovation capabilities, including the Inktomi search engine technology that could rival Google, providing the most sophisticated overture for paid search platforms, As well as AltaVista and fast with many core patents. After nearly a year of digestion and two of development, Yahoo in the integration of many core technology based on the introduction of Yst technology.

Currently, Yst is one of the world's two top web search engines, and one of the most used web search engines in the world, and Microsoft's MSN is also using Yst technology to provide web search.

Yahoo China hopes to be able to yst localization, will yst to make the best Chinese search engine. Yahoo China's local development team will provide Chinese Internet users with the best Chinese search engine on the basis of full understanding and integration of Chinese language and culture.

At present, Yahoo China, Yahoo Taiwan and 3721 Address bar search has also officially launched Yst Yahoo search technology.

The search business has become one of Yahoo's fastest-growing businesses, with One-third of the online business and revenue from all offline businesses coming from search.

New operating mode

It is localization with an open mind, with the help of a localized implementation team to complete localization reengineering. Yahoo has the world's leading network access and full range of network products and services, the success of the integration with the local market is the key to its successful international expansion.

The new Yahoo China hopes to be able to take root in the local thinking mode, Yahoo's global products, services, management model and technology, the best transplant to China. At the same time, hope to be able to localize mentality, build local partner's industry chain. Yahoo has actually started a localization strategy in the Chinese market from several fronts by buying 3721 of Hong Kong shares and setting up an online auction site with Sina, the portal site. These initiatives are the opening of Yahoo's new business model, the future Yahoo China will seek more in-depth local market strategic cooperation, and strive to become the development of China's Internet is an important force.

New management Team

Strong local management team is the new Yahoo China can win the market's organizational security. In the new Yahoo China High level team, in addition to the outside world has long been aware of the strong entrepreneurial spirit of the President Zhou, but also includes international operations experienced senior managers Tony, keen and resolute good strategic layout of the Tian Jian and government-born, stable and good grasp of the overall situation of expert managers Xiangdong. Yahoo's strong lineup of powerful Chinese team, highlighting the global Yahoo for the new Yahoo China's high trust and expectations.

Questions and Answers about Yst

What is Yst?

Yst is Yahoo search technology (Yahoo! Searchtechnology) abbreviation, is the Yahoo company 2003 spent nearly 2 billion U.S. dollars to buy Inktomi, Overture, altavista,fast Four international well-known search service providers, After hundreds of engineers a year of development and grinding, in February 2004 officially launched the international leading search engine. Yahoo in February 2004 announced the interruption of cooperation with Google, in the global switch to adopt Yst, and in the subsequent use of the search key indicators (traffic, user number, click-through) Outstanding performance.

What are the technical features of Yst?

Top international financial and technical support

The world's leading mass database (4.5 billion pages): Google 4 billion, Baidu 200 million

The world's leading database update speed: The total database update time is two weeks, Google for three weeks

Support for multilingual search: 36 languages

Personalized search Function: Site search, by file type search, time search, by language type search, etc.

Will soon be settled in China's server farm: to provide a stable and fast local search service.

Strong local development team: Research on Chinese search and other localized development

The most perfect sensitive word filtration system: Ensure the stability of the search service to the Chinese market

What is the current global use of yst?

Yst and Google have become the most used search engines on a global scale.

Nielsen/netratings released data show that in January 2004, users who use Google to search for about 39% of all netizens. 30% of Internet users use Yahoo, MSN (yst technical support) search tools. Google, Yahoo, MSN (yst technical support) market share of 36%, 25% and 14% respectively. Google and Yahoo's market share has risen to 45% and 43%, according to the latest data from the US Internet survey in March.

How Yst settled in China?

As early as the end of 2003, the country has quietly sent a technical team to the United States for yst training and localization development work. From February 2004 to March, Yahoo China and 3721 right frame adopted the YST technology, replaced the original web search provider Baidu and Hui Cong. According to the internal statistics, in the handover before and after the page search volume and search results have a significant increase in clicks.

How many people are there in Yst's team?

Yahoo currently has hundreds of engineers, including more than 60 doctors specializing in YST development, the team is still growing.

How is the international search market pattern distributed?

Although the international search market is crowded, but the market share is mainly concentrated in several big core technology search giant body. After two years of industry integration, the current Google, Yahoo and MSN and other three major manufacturers to include about 70% of the global search market share, and many other manufacturers to nibble other market share. It is noteworthy that the current MSN Web search technology is still the use of Yahoo's latest launch of the Yst. At present, the global search market is accurate, capitalization, regionalization, native language and centralization of the five trends.

Yahoo's technology advantage

Yahoo, from the beginning of entrepreneurship, is a technology. Yahoo founder Jerry Yang and Filo deep technical background and Yahoo unique culture to attract the world's top technology experts to join Yahoo. At present, Yahoo is one of the world's most patented Internet technology companies, especially in the field of spam prevention, accurate search, Pay-per-click Advertising and Internet instant messaging, with an absolute technical competitive advantage.