The four rules of traditional marketing let you hold live online marketing

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Now network marketing is more and more popular, network marketing way is endless, leading to many enterprises do not know how to start network marketing.

I think, what is the net marketing, simply say is in the network to do marketing.

Since it is marketing, offline some of the marketing methods can learn from the above. Today I introduced the four kinds of marketing rules, as long as the master and reasonable use of network marketing above, network marketing will not be a problem

First: Rule 28

One of the oldest rules of traditional marketing is also called the 28 rule.

So what is the 28 rule?

I'm in an example of this, if a bookstore, his bestseller may only be 3 to 5 copies, but the ratio of 3 to 5 sold out is 20%, so the number of other 80% earnings per month will depend on books other than those from 3 to 5, which are quite large.

This rule can be very simple to apply to SEO.

If you a website target keyword is 3 to 5, you put these 3 to 5 rankings do up, can bring very objective flow, but, you can dig a lot of long tail keyword, a long tail keyword brings the flow may not be much, But lots and lots of long tail keywords can bring your entire website traffic to 80

Moreover, the long tail keyword brings the flow of potential customers is very considerable, the conversion rate of the site also has a lot of help.

Number two: Rule 442

What is the 442 rule? It was widely adopted in the 20 world 60 's and was proposed by the direct selling master Aide Meille.

He elaborated on one such theory, a successful marketing, 40% depends on the marketing target is the customer, 40% depends on your product and the price of the product, 20% depends on your marketing ideas.

This rule applies to network marketing is also very appropriate.

A good network marketing is good at mining potential customers, do a good job of user experience, there are better products and reasonable prices, then is a good operation strategy, as well as marketing strategy.

Third: RFM model

I personally think that the 442 rule requires this model to be a match.

First of all, what is the RFM model, RFM model is recency,frequency and monetaryvalue, translated into Chinese means that the most recent consumption, consumption frequency and the amount of consumption.

Why does the 442 rule need this to work, because the RFM model can be a subdivision of existing customers, which is helpful for mining potential customers and for user experience.

Here I emphasize the user experience, in this search engine so value the user's era, do a good user experience can be high search engine a friendly degree, SEO optimization and word-of-mouth marketing have a good role.

IV: AIDA mode

Aida model for how to achieve the transaction, and finally promote sales, a lot of improve the conversion rate of the site has a great role.

The meaning of the AIDA model is to attract attention (Attention), stimulate interest (acquires), stimulate buying desire (desire) and procure (Action).

Through these can effectively develop marketing and operational strategy, through a certain creative, to enter their own website potential customers, stimulate their interest, stimulate their purchase or service desire, finally to achieve marketing purposes.

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