The fourth session of "Network games and cultural communication" in the media University

Silicon Valley Network October 29, the fourth session of the Network game review Culture Salon on October 28, 2012 afternoon at the University of Communication Animation Academy held. The theme of this salon is "online games and cultural transmission". The leadership of the Ministry of Culture, as well as the "Online Game Review Alliance" members, the game industry-related experts, the media a total of more than 40 participants. Yong, vice dean of the Cultural Industry Research Institute of Peking University, made a wonderful speech on the theme of "The characteristics of network game culture propagation" at the meeting.


　　


we know that the film industry is close to 13 billion by October this year, by the end of this year can break 20 billion, and our game industry is very small compared. But we have 100 experts, more than 60 institutions of higher learning, and some overseas. Why are so many people watching movies? Because we all know that film as a cultural transmission, pay attention to the external effects of culture, so many people to study. We know that the film as an important means of studying the external culture, in the 20 's, the beginning of the last century, a group of scholars, especially the people of various schools, launched an in-depth study, only then many scholars and professional construction.


　　


I think the network game is the same, with the development of new technologies, our cultural research object to pay attention to the new media, new technology and the art of New media, network game is a comprehensive, emerging art form. I am thinking about what the Internet game and cultural communication is really a feature, from three aspects of my point of view:


　　


first, the network game as a cultural communication characteristics. We all know that online games are based on a specific task and the individual's physical and mental feelings, it is not a kind of activism, nor is it a grand narrative, it is an individual's body and mind, the most sensitive and perceptive experience of the moment, is based on a specific task, especially a large role-playing game, we want to be together, To accomplish based on a specific task. In this, we are a competing relationship. Therefore, it is based on a specific task and the individual's physical and mental feelings, in a competing state of information dissemination, knowledge sharing, emotional communication and the construction of identity. This atmosphere of communication and our current reform of China's modernization process, the most needed is a good citizen, a better civil society, the dissemination of the effect and characteristics, it is very good to cultivate the modern citizen routine thinking, because there is competition and cooperation.


　　


Second, the spread of the non utilitarian. Other means of communication are bottom-up and mandatory. This communication is not utilitarian, because the game is not utilitarian, we know that some people play the game is to earn money, is to earn more equipment to sell, but at the moment of the game is not utilitarian, in this way to establish a way to spread. The way of culture of the network game is a kind of participation, is an interactive, not linear, mandatory, is a very relaxed, very kind.


　　


third, the effect of network game communication culture, in time is present, in space is the presence of. Now the development of Internet technology, the pace of our lives, the elongated space, we are now 24 hours, people and people are alienated, this alienation we use network technology and network games. As mentioned above, it is necessary to use network technology, and everyone must be online, connect with the network technology, the isolation of our time and the sense of space isolation become present and present, is the way to restore the traditional art experience through online games, this way has the presence of, This presence is a very important way to communicate between people, but this communication between people is through the Internet, not face-to-face.


　　


so the present and the presence of people in the sense of alienation, the use of network technology and specific tasks linked to the abstract alienation into a sense of interdependence, which is an important effect of the spread of network culture. Cultural communication to achieve the effect of three aspects: sensory experience, emotional experience, spiritual experience. In this process, we have to comment on individual values and the criteria of team identity, because online games are based on the individual's physical and mental feelings. The individual's physical and mental feelings are used to accomplish a specific task, such as a copy, by the team's competing approach.


　　


just talked about the localization of the game and the globalization of the local game rules, a country, the company can promote its own game, is based on his own cultural values to build in the rules of the game, the rules of the game up to a high degree of external communication, this spread has greater significance. So in this sense, the network game itself is a culture of a way of communication.