The friend net is whether should do or should not do

The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall

Since contact SNS community, considered for nearly one months, to be determined to do a station friend SNS, but now a wave of contact, let I do not know to!

Since the contact with SNS since June this year has been beginning to think, in the end should not go to do a webmaster new ideas of the community, in thinking, I decided some things, think good some ideas, the domain name has been registered successfully (www.zhanyoo.com-station friends), thinking about some, To be a webmaster to know the webmaster, webmaster help stationmaster, stationmaster and stationmaster trade, stationmaster and stationmaster become friend, stationmaster and stationmaster Common development of thought, out of these ideas, is because I am also a small stationmaster, a member of Chinese general stationmaster, although work in IT company, have been engaged in it work of me, Also made a own station (www.mp4xia.com), although the IP is not high, stable in about 5000 per day, but one months can also have more than 1000 yuan income, although not a lot, but feel when the webmaster at least some achievements, but the heart is always not dry, Feel sure to do a good bit of profit mode Service site, but there has been no good ideas, often stroll admin5 me, rarely go to im286 and so on to stroll, feel webmaster nets have a enough, too much trouble, there is no need to go, but after all, still go to these several good webmaster net registered users, Occasionally also visit these sites, but on the most is admin5, almost one day open him than open Baidu several times, feel admin5 is really not rely on the existence of Baidu, and we are the small and medium-sized webmaster are looking forward to Baidu, Every day I go to see MP4 this keyword in Baidu first number, there is no second page, although mp4 download and mp4 free download has been in front of several, but I still mp4 this keyword can bring more traffic, Hey, poor webmaster!

Not lazy I have not written the habit of soft wen, also rarely write, feeling admin5 such a long time, the above article also more and more no point, or a number of repetitive repetition, not really for stationmaster personally consider, although graph has always claimed to make money the most important, no matter what kind of station, first to make money, for this , I agree, oh, looking at the king of the ADMIN5 business profit model used so well, so confident use of SNS model to do a site for the personal interests of the webmaster network, but often by some problems, plus SNS did not find a good business profit model, Do not know what will be the final appearance, plus webmaster friends care more things will always be their own interests, there are a few webmaster will let my site really play his benefits, I do not have to rely on the end of the league ads to live it!

But for my thoughts I always thought it would be nice to do a SNS community like this, very in place, I have hands-on experience, I believe that the advertising webmaster also have experience, I do Mp4xia station although small, but also do a number of fixed ads and sold some connections, But every time I go to the renewal of the QQ inside I can not find the corresponding advertising business number, although I also to the QQ group, but because of the connection to buy more customers, more customers to buy ads, and finally really confused, really depressed, unless you want to one of the personally recorded in the document, I also read an article in Admin5, On the recent, say 300,000 of the information, this is the webmaster not autistic, it can be said that the other webmaster told him such information, let him know such information, can also be said to be other webmaster help him, so that he can find more value, the development of a great, 300,000 of information, for our webmaster, It should be a fairly respectable income, so I feel more and more to do a friend of the community, so that the webmaster to their webmaster customers to save up, become friends, when the renewal of the time as long as open corresponding to his friends in the community inside the propaganda site can be found, and the webmaster can be used to publicize their site, Although it may not be very good early, but as long as there is a little publicity methods, I think the webmaster is willing to do, not to mention, here, you will meet a lot of webmaster friends, these webmaster friends he may be your customers, may be your development momentum, may be your development of the Help object, may be your best friend, Everyone meet their webmaster friends, share knowledge, share success, mutual help to become friends of their own station friends, I feel will be a good friend of the community, but unfortunately, up to now I have not used uchome to set up a, although the idea has been one months, but preliminary preparation and input and analysis has been let me uncertain, Today plus found a net, also SNS community, feel his business profit model is still more obvious, but do not know what the program he used, or their own development, feel uchome or not reflect their own profit model, but I feel if the king to do, he would not think so, He will admin5 such a no profit mode of the station do so make money, I really admire, hehe, although the original and graph in Xuzhou Peng Cherry Blossom Festival Party to chat, but did not know he was so bad, Also with everyone huchui at that time I to the company operation of Xuzhou Pengcheng Business Network one day 5000ip, oh, really shameful, in fact, at that time only hundreds of people, if the king still remember this thing, it must be very embarrassing, to know he is so big, did not boast!!! A face-saving!

Webmaster friends, although Admin5 is a very good platform, but I have not really met a good webmaster friends!! I hope to have such a platform out, so that the size of the Chinese webmaster are better development, whether I do later, or have the strength of the company to do, I hope this platform to come out early!!! Maybe I did not have popularity for a long time, this is also a bit of worry!

First written to this, may be more typos, ideas chaos, also do not modify, tomorrow or work, and so on tomorrow in a closer look at their own writing things in perfect change!

Welcome to your suggestions, ideas, thank you, qq:499945682

Here is what I see today: (I believe many webmasters have seen)

Title: Reviews domestic SNS website (reprint), Uch stationmaster must look!

Relatively long, if you are prepared to do uch words, especially only to do a single uch words, must be patient to read, see after feeling a lot!

1, small rich is Ann, short-sighted net

Before opening the API in school, I read two things wrong: one is to underestimate the enthusiasm of the domestic web2.0 small web site development app; One is to overestimate the domestic SNS website Business vision.

The net is successful at home, I think the opportunity is the main reason: Wang in the school, the Education Commission began to control the University of the BBS, the students have nowhere to go, the net is just up, and those who leave the school face Chinaren and 54,602 rotten can not be rotten alumni, Can only choose the net. Therefore, the success of the network is not so much the reality of the internet and positioning the success of the university students, but also the Education Commission and Tsinghua senior Zhang Wang this opportunity. And Wang left the campus has not improved, but also explained the problem, the school's success is not a copy of the site model success, but the success of opportunities.

BTW: I personally think that the opportunity of Internet entrepreneurship is very important, Zhidong left Sina has not turned over has been very clear. Internet successful entrepreneurs leave the original company to start their own business failure example I still have two of them, because it is not convenient to call the roll. In short, the successful people do not feel that they are great, your success is most likely to walk the dog luck. I really admire Ma and Ding lei, never denying that I was out of the dog's luck.

The nature of the network is not the Facebook model, but the community site, although he also did the necessary isolation, but overall, UGC in the school or accounted for a very important part, especially the school and MOP integration is very close. I have seen the Wang founder of an interview: Reporters asked why he founded the domestic, he said that although the campus of the net plagiarism, but the nature of the plagiarism MySpace, and he is more optimistic about Facebook, so founded at the domestic, really copied Facebook. I didn't understand it at the time, but then I realized that you were looking at the campus network and that he was a MySpace site with Facebook skin, and his community was very clear.

The nature of the community in the school determines that he will never take the business model of Facebook, why? If you, like me, have worked so hard to set up a community website and accumulated so many members, then you have absolutely no determination to open the website and open the user. Because such a community can make you really gold and silver to make a lot of money, if you are now thorough transformation of the application platform, is tantamount to give up now can be within reach of the benefits, and to bo a greater bet. Or use the allusions of wuxia novels to describe is that you want to cultivate the star Dafa magic, you must first put their hard work 20 years of internal strength, you said that unless cornered, who would be willing to take the risk?

The dilemma of the school is here, but for Chen, he is not embarrassed, because he is not even the immediate interests of the people refused to give up. So the Overlord clause in the school is not strange, strange only to treat others as fools this is their IQ problem, or other people's IQ problem?

But frankly, the school is now in good condition and has accumulated enough users, and 450 million of dollars of money, fully qualified to do the platform, without worrying about what the risk, not to mention the domestic web2.0 small web site unprecedented surge of app development enthusiasm and the experience of Taobao has proved that Facebook's business strategy in China is fully realized the possibility. But with the Chen character and the current network practice, I can conclude that the school will personally cut into a number of vertical areas, such as E-commerce, tourism, Internet recruitment, web games, while earning so little money at the same time, gave up the possibility of becoming a real Chinese Facebook. I think, if the Chen a boat replaced by Ma Yun, MA will choose to take the platform of the road, so that the fate of the character decided.

2, the fate of difficult to test happy net

Said the net is true temperament in line with Facebook cloning site, in fact, the only secret of the success of the network is copied Facebook copy of the most humble, most sincere, copied to a bit. NET the most fire of the sale of friends and parking these two applications are copied from the Facebook "Friends for Sale" and "Parking War", known as happy happy registered after the registration email link, in fact, is also intact copy of Facebook. And happy Net is just a faithful copy of Facebook has been amazing success, it can be seen that the domestic Internet cheating home, to point professional spirit good, you copy also have to copy like point.

Happy NET is the only problem is the business model, the CPC advertising in the domestic more unworkable, if the Facebook can make 145 million with the CPC, then there is no need to rely on advertising fees. If you take Facebook's platform strategy and build a huge application platform to charge for apps, it's too long and you need too much investment. After all, Ma Yun's success also has son and Yahoo accumulated more than 1 billion dollar hit money. Son has given Chen a boat smashed 450 million, can not give happy net again.

So I guess the business model of happy NET will take the third way, is to do their own web games, the final transformation into a SNS-type Leisure Web Network game website. But this road will walk very tired: first, the competition degree of the Web net swims market is completely not below SNS website, the second is the development cost of the pure small game is very high.

At present, happy net of small games are developed by themselves, but this little game is a fresh period, the user began to play a high degree of activity, but after a fresh period, gradually feel that there is no meaning, the user after a period of active period, will gradually depression, happy net is now beginning to appear this problem. So the life cycle of traditional online games, even if the continuous update is only 3-5 years, this kind of web games life cycle is even shorter, but only 1-3 months. You want to keep the site users active, it is necessary to continue to develop, so the cost of development will become more and more high.

The smartest thing about Facebook is that he doesn't develop apps and only encourages app developers to develop them, so Facebook doesn't have the huge burden of this development cost. Happy to get rid of this dilemma, or must go to the Facebook platform strategy, you can say that there is no platform for happiness without a big future, but happy to take the platform strategy, this goal is too big to achieve too much difficulty. So the Facebook model is not easy to copy, you really want to do Facebook, you do not open the platform is not going to play, but you open the platform you do not have enough money to support, you can not play.

3, the failure of the domestic network

Wang is now in a very awkward situation. When Wang founded the intranet, it was already aware of the need to avoid becoming a community site, but because he didn't start out with apps, it led to an IT community in ways he didn't expect. But he was very unwilling to accept this and tried to get rid of it. But he does not do it community, some people do, so 5GSNS out, the domestic large number of it Daniel ran. I do not know whether Wang is happy more, or lost a little more.

The domestic network and the following to mention all SNS cloning sites, there is an essential difference: the home does not provide public information on the site of the broadcast, you do not see a friend outside the information, he or the pattern of Facebook, he led you to socialize with your acquaintances. But unfortunately, the domestic users are in China BBS bubble big generation, you do not use the app to seduce them, they only want to undercover in the UGC, rather than pull their buddies up fake social. Failure, it is really a failure.

4, Kashi Uchome, together, ants, 5GSNS and so on

Word, the founder of these sites have a hold: "BBS is shameful, BBS is no commercial value, BBS is no product, I as a product of the Internet senior people, I have to create a product of the internet lifestyle"

Little Dai classmate in the discuz! Forum wrote a very long post (but shorter than my article), said he why to develop Uchome, the central idea is that BBS outdated, BBS shortcomings too large, I found that Facebook to do community than BBS more superior, so I now developed a uchome.

Xie Needless to say, has been advocating his three representatives of the spirit: On behalf of the Internet's material life, representing the Internet, the spiritual life, on behalf of the Internet, a super web2.0 community, do not know if he has eight honors and eight disgraces? In short Xie mentor Ming gun Ming stick to engage in community, The result is a Facebook skin. In fact, you can not, if you do not copy Facebook skin, I will put you and watercress, 51.com together to see. This is not a fish and fowl, but rather aboveboard said I want to copy Facebook, why? I don't know what I want to do.

The wheat field brother than thank the instructor has no sense of direction, all day pondering poke small pill to go. I remember the wheat field said a word, said he engaged in ants, because he is too annoying BBS, the advantages of the wheat field is too naïve, naïve casually tell the truth.

5GSNS This does not say, might as well with discuz!.

So why do they use Facebook's skin as a community?

1, BBS does have a great defect

Those who run the BBS know BBS's "bad currency banished good currency" problem, low hand flooding will lead to the departure of the master, the decline of the community. Facebook's skin can isolate users to a large extent and solve the biggest problem of BBS.

2, can improve a lot of BBS did not do the function

For example, centralized information update notification function, personalized recommendation, better Community friends Interactive features and so on.

These benefits are visible, coupled with a lot of people's own strong rejection of BBS, more inclined to use Facebook skin to do community sites. I have to admit that while Uchome's cloning completely distorts Facebook's intentions, Uchome is a good, improved version of Community software.

But I have to say that, as a non-profit community, using uchome may be better than BBS, but for a website with business expectations, using Uchome as a community is no doubt a suicide. And why?

Because the Facebook skin itself is used to socialize with acquaintances, he is a closed tool that is very detrimental to the spread of information!

Traditional BBS to profit, already have two have been proven to the road:

1, BBS transformation to do the network media, to BBS as the foundation of the network media success stories are almost no more than:

Sina's predecessor is a four-pass Li Fang Sports Salon BBS;

NetEase's predecessor is also a big BBS, I also registered in 98 account irrigation;

It media class site, recently acquired It168,pcpop which did not rely on BBS started? Pacific is also the BBS started;

CSDN is also a BBS started, the first is the programmer base of the CD-ROM technical support forum;

Was IT168 bought past Itpub,chinaunix is also BBS;

Javaeye is also a BBS started;

2, BBS transformation to do E-commerce

Alibaba website is a BBS at the beginning, is Ma Yun personally finalized to do BBS;

Fence network is also BBS, needless to say;

SouFun is also the BBS started

BBS started the internet site too much, this is a bright road. Why are these Internet veterans so fearsome as tigers?

1, BBS operation difficulty and cost is higher

To operate a BBS, stationmaster needs very superb balance ability, and an effective Operation team, can put a BBS operation is very difficult things, this threshold is very high, too many people want to avoid this difficulty to take shortcuts, fraud, irrigation, noisy, traffic is up, the community's business value has not. and BBS need continuous investment, once the operation investment is insufficient, BBS popularity is unsustainable.

2, the more the Internet senior people want to use the unique function of the site to win, do not fight and bend the soldiers, the more want to avoid commercial and down-to-earth operation.

People with special feelings about the Internet, often want to use their strengths as the core competitiveness, hope to use excellent site features and experience to attract users, overcome opponents, and disdain no technical content of day-to-day operations and similar to the traditional sales of marketing methods. I feel that I have such a problem, and I feel this from the comments of many people. After all, the site is a company, to comply with business rules, the operation and make money than all the day to use the killer website function to defeat the opponent more important.

And I also feel a strong sense of a point: Take a shortcut successful site often business model will be dystocia, 1.1 points to hit the Web site business model is logical. The above mentioned so much from BBS started a website which is not a solid operation after five or six years of success? While the 2005 Scenery Unlimited blog sites are now closed down, blog site operation is not difficult at all compared with the BBS, so the birth of business model is also more difficult.

A community site that runs on Facebook's skin, its users to create content of the dissemination of the way is blocked, and therefore can not be successfully transformed into a network media, this BBS the first business model is blocked; its users to do E-commerce site communication channels are limited to friends, the spread of the scope is too small to form effective marketing , the second business model of the BBS is blocked. 5GSNS to engage in network recruitment, but the network recruitment market water is very deep, I can tell everyone is: So far, all the vertical recruitment community has not been successful, 5GSNS in the road without a commercial future, really want to recruit, not in accordance with 5GSNS now this way.

Vi. community website to do SNS

The outlook for Facebook is bright, but whether China can get a Facebook or not is not so rosy now.

Most Facebook-skinned community sites are on the go, and if you're interested in doing Facebook-type community sites, playing around, but trying to get a community site with a business perspective, I'd advise you, or don't use uchome, it's a dead-end road.

There is also an interesting trend: some community websites that started with BBS began to SNS and began to introduce the Facebook model:

One is techweb with Uchome set up a community, this I feel very funny, obviously have their own BBS, but also make Uchome himself rob their own users?

A little more sophisticated, csdn the personal space and personal blogs to Facebook. In fact, this skin is not important, it is important how you give community users good personalized recommendations, good personal information aggregation, good friend communication tools, which I have not seen in csdn personal space.

My opinion on SNS

In the domestic real SNS site is not much, SNS this is not good to go, but if successful, is a big thing, but still do not see the candidate.

For those community sites that have Facebook's skin, I predict that more than half will die in two years and the other half will be back on BBS.

Community site to do SNS easy, first think clearly before doing, to do a bit of innovation, do not recklessly, come up on the other people's buttons and CSS. SNS is the 2008 China Internet The most popular phenomenon, countless SNS sites have sprung up overnight, fought, comfort for the spectacular: school, at home, happy, together, ants and countless Facebook clone SNS website into an unprecedented brutal fight among the, Everyone is afraid to miss the Internet the next big thing opportunity, a wave after wave of plagiarism, speculation and competition is overwhelming, dazzling. I also revelation, since 2006 has been concerned about the development of SNS, in the second half of 2007 began to use Facebook, has been constantly thinking: what is the future of SNS site? What will be the outcome of this unprecedented and chaotic SNS war? In China, What should be a successful SNS model? First of all, to explain their own point of view, look forward to:

A primer

Early in the blog concept is also the heyday of the 2005, the domestic already has a large number of clones MySpace SNS site, such as Uuzone, ring nets and so on, When MySpace was bought by News Corp at a high price of 580 million dollars in 2006, the domestic myspace cloning site reached a climax. However, this type of SNS site model has been not very successful in the country, it is difficult to spread the virus, the need to rely on large-scale user promotion and continuous offline activity organization, so gradually weakened. In addition to having closed the door, others have cloned Facebook without exception. While other websites are still staring at the concept of blogging and MySpace, Wang has cloned Facebook and launched the network, with a unique vision.

But it was not until 2007 that Microsoft bought 240 million of millions of Facebook's 1.5% shares, which really blew up the domestic Facebook boom, saying that MySpace's Xie had changed its tune to Facebook. From 2007 to now less than a year, the domestic Facebook clone SNS website has been suddenly as a night of VC, tens of millions of SNS fun opened. Among the many SNS sites, In addition to 51.com and watercress, almost invariably copied MySpace and Facebook, especially from the beginning of the Wang, the plagiarism has been developed to the level of no moral bottom line: Even buttons and CSS style sheets are directly used to create a new era of internet plagiarism without underwear, from the historical contribution of China's Internet, Wang can be compared with Zhou, are Epoch-making founder.

Now SNS have a pair of Facebook face, it is really boring, Foreign Web2.0 Web site type is very rich, just SNS type and twitter,friendfeed,friendster,ning and so on, why are you staring at Facebook copy? So my first topic is:

What's the secret to Facebook's success?

In the past few years, someone asked me: "What is the secret of Javaeye's success?" and a lot of people told me they found Javaeye the secret of success is XXX, in their view, as long as the following xxx to do, can also create a successful technology website, But I didn't find anyone who did it: it's not because they've got the wrong tip, but because the site's success isn't just a secret.

The development history of Javaeye is divided into several stages: from September 2003 to August 2006 is the first stage, the javaeye of this stage is based on individual iron management; from September 2006 to September 2007 is the second phase, This phase of the Javaeye by the web2.0 concept of community transformation, starting from October 2007 is the third stage, this phase of javaeye by the continuous improvement of the function and quality of service. There will be many stages of development in the future, and the unique core competencies (or the secret) need to be javaeye across each stage of development.

Now the domestic cloning of some of Facebook's SNS sites to make the same problem: Wang that the secret of Facebook's success is to develop the student user market, so he made the school network; when Wang sold his home, he thought the secret of Facebook's success was the real community, This has been Xie repeatedly, and Dai apparently believes that Facebook's success secret is to go to the central community, so he made a ucenter home, and from happy net started, we suddenly found that Facebook's success secret is the above web games, So it's a swarm of popular Facebook games, and many people think that Facebook's success is the open platform; but the funniest thing is that he's a senior in the 4 session of my college, a poke function as the full secret of Facebook's success, A bit like the ancient learned to write 123, think "million" word to write 10,000 stupid students. So different people look at Facebook, will come to different conclusions, the so-called: "Horizontal as ridge side into the peak, far and high level of different".

All these are true, but inaccurate: Facebook has a reason to succeed at every stage of its development: the first phase of Facebook's development, facing the campus market and registering for real names, was the reason for his success; in the second phase of Facebook's development, The use of the closed-center design can be very good isolation of different types of users; in the third phase of Facebook's development, the open platform has driven his take-off, and the web games have made his user base grow rapidly. So even if you want to copy Facebook, you should realize that every stage of the success of Facebook, copy the full point, do not put a poke to think that they get the immortal pill.

Third, what is Facebook?

So what is Facebook essentially? Facebook is a social tool for users, not a community; Facebook is an application platform, not a community site, if we put aside the user's identity and look at the type of Internet site. Therefore, the current domestic SNS website, only happy net closest to Facebook, happiness and no attempt to become a community site, all other SNS sites have deviated from this point.

In the second half of 2007, I always received a number of friends of the Facebook email invitation, initially unmoved, until later began to be disturbed, and finally registered an account. But the registration account later found that Facebook is a blank site, do not know what to do, so it is a long time does not log on, until a friend sent me a Facebook vampire app invitation, Vampire is a vampire games, You can bite people to form your vampire army, and you can fight other armies. So a little game, immediately let me understand how Facebook is played, immediately prompted you to pull your msn/gtalk friends to play, so a friend you know the online circle quickly formed.

Now a lot of net users see the above paragraph, must feel déjà vu, they are starting to use happy, here's the key point of interaction what? is as a website, why do users come to your site?

Because your site has Daniel or because your site has high-quality articles and discussions, or because your site provides a lot of opportunities and resources to attract him?

If users come to your site for such reasons, you will fail to copy Facebook. Because your site's core competencies or "content", or rely on UGC. So a closed community, a community to the central isolation of users to create high-quality UGC is too difficult.

Facebook relies on your friends to move in and you can participate in their activities, which is the whole reason. As for what is not important, writing and writing is not important, the only important thing is that you need Facebook such a tool to maintain the relationship with your friends.

While Facebook is not limited to acquaintances, but its main purpose is to communicate with friends who are familiar with it, Facebook itself does not provide any public information broadcasts, nor does it open anonymously, and the communication between you and the friends you know is inherently private, This information is inherently protected.

And particularly important is that Facebook does not encourage UGC (users create content), which is essentially different from other web2.0 sites. Facebook really encourages you and your friends to "interact with each other", rather than "interacting with what they create" on Facebook.

With this standard you measure, you will find that happy net is the only one like Facebook, and other sites, especially Ucenter home is simply a bad Facebook imitators, he completely did not understand the nature of Facebook, Completely using their own community software ideas to set up Facebook, the Uchome is just a community site, this point we look at 5GSNS:

1, why do you go to 5GSNS, because you want to see Keso or other articles written by Daniel

2, why do you go to 5GSNS, because you know what keso or other Daniel is doing now

3, why do you go to 5GSNS, because there are internet industry recruitment information

Plainly is a sentence: high-quality content and resources in attracting you, so to maintain high-quality content and resources, you must rely on high-quality members of the continuous UGC, then I ask you, this and a BBS there is an essential difference? Or I ask you, Keso not uchome, but discuz!, Will it hinder you from accessing the 5GSNS? Will hinder you to soak on this website and post? So little Dai classmate.

How does Facebook make money?

It is said that Facebook now has more than 60 million registered members, the site traffic is ranked the world's top 10, such a site is not difficult to make money, it is difficult to use a simple business model to continue to make money. Whether it is Facebook on the site to engage in e-commerce selling goods, or to engage in network recruitment selling head, or play games selling props, can make money, but these business models have problems:

1, whether it is e-commerce, network recruitment, online games or other business models, are divided into specific user groups to earn a specific group of money, invisible, the potential customer is less half, Facebook sits on 60 million members, business model coverage must be broad, To make a small public money is a failed business model.

2, into a specific division of the field, to Facebook such a general SNS site, competitiveness at all than professional vertical site, you do e-commerce do but ebay, do online recruitment do but monster, do online games do not explode snow, can only eat some leftovers. And this area of expertise, your Facebook has not accumulated, you need to spend a great price to understand how deep the water here.

3, you do these vertical areas of business, in fact, and Facebook platform developers in the Rob business, this is a big bogey, will destroy the entire Facebook platform of the commercial ecological chain. And this taboo, the net is sparing no effort to commit.

What about Facebook? Advertising is a way, but advertising is not good. Facebook's 2007-year ad revenue is 145 million dollars. This level of income and Yahoo such a portal can not be compared, is far from enough to profit and listing.

In fact, in the online advertising market, has been proved that there are only two advertising models: Search engine keyword ads and media site media ads, that is, Google mode and Yahoo model, or the domestic Baidu model and Sina model. The former rely on the auction advertising keyword to make money, the latter relies on network media content platform to spread influence.

And Facebook's precision ads can only be billed by the CPC (per click Cost), and we know that Google's AdSense revenue is very poor, and his main advertising revenue comes from bidding rankings. Facebook's UGC characteristics determine that he is a content-free site, not as a media site to sell content ads, as a contrast, the open SNS Web site MySpace is different, his site interaction produced a huge UGC, So his ad revenue is 3 times times more than Facebook's. So advertising revenue alone is not enough for Facebook.

So where is Facebook's money path?

Facebook's real money path is to make money from app developers! We see Taobao is how to make money on the know: Taobao open shop does not charge, but you want to become a good faith business, you want to enter Taobao mall, you want to Taobao search above, you want to get Taobao Advanced services, then please pay money. And Taobao above the big merchant is willing to dig this money, because Taobao this platform can let him make more money.

Facebook is now a platform for obsessed, not apps, opening up as much as possible, and sparing no effort to nurture app developers and create the best way to make money for app-makers. Facebook is a huge online shop, and app developers are the free shops that sell their own toys to entice users to play. App developers can do web recruiting, app developers can do airline bookings, app developers can do E-commerce, and now Facebook has tens of thousands of apps on it, and the really lucrative apps aren't particularly rich. By the time Facebook has 1 million profitable app stores, Facebook is launching value-added services for app stores, and you can imagine how easy it would be to make Facebook money.

So Facebook does not need to make money directly from registered users, but instead leaves it to the App Store for the user-oriented segmentation of vertical revenue, and saves the cost, risk, and time of these segments, as long as Facebook does its own platform well enough to To provide the app business with a good enough free service and value-added services, you can sit at home and collect money, do not need to personally a subdivision of the field of a hard work to open up. From this point of view, the school is how stupid and short-sighted. Why Facebook is so dedicated to the app developer now, of course, is that app developers will be Facebook's parents in the future.