The FU Phlogistic Jie is questioned benevolence and medicine industry fast eliminate advertising marketing vent

The FU Phlogistic Jie is questioned benevolence and medicine quickly eliminate advertising marketing leakage (pro-Bayesian network data map) letter advertising or letter effect? In the large-scale advertising focused bombing, consumers tend to fall into the celebrity, benevolence and pharmaceutical industry is the use of fast-moving consumer goods marketing strategy, so that Fu Yan Jie, excellent Cardin, Renhe shiny eye drops and other core products quickly occupy the market share, but the success of advertising marketing must be excellent product support, Source into questioning is only a matter of time. January 2013 Song endorsement of "excellent card Dan" deep in the toxic storm. After the real name of the micro-blog Netizen "Flowers bloom in the autumn 1986," said Bowen, "excellent card Dan and the ' Good doll ' child ammonia-phenol-amine granules, has been fully proved to the children's liver and kidney toxicity, 1-year-old ban, 6-year-old cautious clothing." A stone stirred thousand layers of waves, the company official response said has changed the instructions. However, the newly-purchased child paracetamol and Amantadine granules (Cardin) is labeled "Children under the age of 1 should be used under the guidance of a physician", but the newly revised guidelines for the use of medicines for children in May last year clearly stated: "The newborn and the child under 1 years of age are prohibited." The manual modification and the misnomer are not limited to the children's medicines. Renhe Pharmaceutical Hot Selling "Fu Phlogistic Jie" is also suspected of inducing consumers. "Fu Jie" TV commercials have repeatedly mentioned "Sophora flavescens, Stemona, snake-like, cork" and other Chinese herbal medicine, more reminiscent of the natural Chinese herbal formula, and to treat and alleviate gynecological inflammation efficacy, pay flute sound, Ningjing, Lin Heart such as endorsement of the Fu Phlogistic Jie exaggerated publicity let consumers superstitious unceasingly, difficult to distinguish the mystery. Fu Jie in 2007 was the Ministry of Health announced suspected fraud and misleading consumers, and 6 years later, Fu Jie still overwhelming in the major TV. In the Ministry of Health issued the 2009 7th Bulletin, said that disinfection products and drugs are strictly different, disinfection products are not drugs, not the role of treatment of diseases. At the same time published 67 of suspected "propaganda efficacy, deception and misleading consumers," the unqualified disinfection products, "Fu phlogistic Jie" impressively list. And Fu Yan Jie before the incident, benevolence and medicine another core product shiny eye drops also fall into the quality door, exposure contains preservatives. Repeatedly into the quality of the storm, benevolence and medicine needs more introspection, fast market advertising marketing strategy is not suitable for the pharmaceutical industry, conscience medicine, rest assured medicine is the survival of the pharmaceutical enterprises, if only to stay in the oral quality declaration but the public as the lowest segment of the PR strategy.