The function of soft writing in e-commerce website marketing and the writing skill sharing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The success of an E-commerce Web site, to a certain extent depends on how much charm to attract consumers to the Web site consumption, thereby achieving profitability. His essential requirement still needs to touch the consumer psychology of the latent consumer under the unconscious circumstance, will make the consumer change from passive state to initiative, become the loyal user resource of the website finally.

In fact, for the electric business site to speak, not only to face the peer with the strength of the relevant site competition, but also to face the power of the powerful pressure of the Giants, a little careless, will lose heavy, in the face of this kind of pressure, network marketing will be the choice of a means of survival. In the traditional sense of high input, high return of the hard advertising effect, appears to be not so immediate, fruitful, and then there should be the electric business site according to their own characteristics, economic strength, choose to conform to their own network marketing methods, in order to curb the lack of early investment, the late capital not enough risk, direct consumer psychological defense, to achieve Double harvest of sales.

Have to say, soft marketing, for the Electronic business site is to improve the revenue of the site must be means. Economic input: Soft marketing for the economy is not very high investment, and can be said that very little, only need to pay to buy the corresponding soft text can be; Soft article release: The network circulated a variety of posting machines, for different portals or forums are very effective; publicity: As long as the soft text is not used as spam comments, Change can be long-term effective. In addition to the above, the biggest feature of soft paper is "soft", so that readers can not feel after reading any advertising elements of the addition, and sometimes even empathy, to buy the same promotional products, which is the soft way.

Soft marketing for the market in any stage of the Electronic Business platform to adapt, and still run through the various stages of the operation of the electric business, in short, soft marketing in this era of information explosion, no matter in what field, will always demonstrate its independently strength, for the electricity business site to bring traffic, increase market share, expand market share.

The familiar marketing style of soft writing have their own unique way of writing, whether from the title of the article or from the content, should follow its existing model, the key to write soft features, can winning, to achieve marketing purposes, the author according to their own years of soft writing experience, will be from the following aspects of E-commerce soft text to explain the writing, hope for most people and help.

I. Title of the soft text

Soft text title is the soft content of the in-depth summary and refinement, summed up the good, then play the role of the finishing touch, summed up the bad, will be a mess, even if the content of the article is good, will greatly discount. Title must be innovative, creative, innovative, that kind of "jump price" "loss of Crazy" "Last Day" and so on the cry, has become pale, no one, people are looking forward to a new, passionate questions to arouse their interest in the title, will continue to read in-depth reading to find problems, ultimately empathy, Respond to the call.

The author thinks that the title of soft text must highlight the purpose of the soft writing, for example, during the holiday season, should seize the characteristics of the holiday to introduce some fresh and interesting to get publicity, the development of news headlines "XX website commitment: Valentine's Day Love Manifesto, Love Win IPAD2", of course, holiday activities are not just these simple activities , sometimes accompanied by the emergence of a wave of discounts, this time can be drawn up "xx site discounts on the tide".

Two. The article structure of the soft article

The writing structure of soft paper is various, the most popular one is the news-style architecture. This kind of writing structure requests the whole article to have: title, lead, main body, background, conclusion five parts. This kind of thinking style of writing, not only easy to deceive the publishing site editors, but also easier to attract readers to read. Keep in mind that the beginning should be short and strong, straight into the theme, and set up suspense, will let the reader of the overall grasp of the content, the article has a general understanding, and arouse the enthusiasm for the search for suspense answers, will be more in-depth search for the ins and outs of the problem occurred.

It can be said that the soft text of the article architecture determines the type of soft text, the soft text of the news structure decides that this kind of soft text is generally published in some portal websites, which requires the high starting point of the soft text, the credibility is strong, and has the high generality as well as the timeliness, can arouse the reader to ask the bottom the interest, then to the website carries on the visit. This is the ultimate purpose of our writing soft text.

Three. Determine the location of the soft text

Soft text positioning determines the need to promote the object, if the electrical business site needs to promote the goods targeted at children, then the majority of the group should be children's parents, not children, because children do not have the purchasing power, the ultimate purchase right to throw in the hands of parents.

Make a position is soft text need to publish place, only good material put in good cooking kitchenware, can cook a delicious meal, otherwise, that is another kind of disguised waste. So how will writing good soft paper be placed into good cooking utensils? First of all, we should pay attention to the number of Web sites to be published soft text, the second is to pay attention to the theme of soft text and to be published soft web site theme of the degree of compliance; Third, it is necessary to pay attention to the release of the soft text needs to be audited to determine the amount of

Four. Cleverly implanted business information

Often in the soft text when writing, the software to solicit, will list a series of keywords, such as xx site, buy more gifts, discount big promotions, these words need you to add to the soft wen, this requires soft writing to have a certain writing skills, in general, the title of the nature of the existence of keywords, can see the main, First impressions are particularly important. In addition, we should put the keywords in the first paragraph, the end, the beginning of each paragraph, these places are all the readers are very concerned about and attention, but also we need to pay attention to publicity. No matter where the keyword into where, must follow just right, to go, do not say the tomatoes but pull to the carrot this irrelevant thing.

Five. Perseverance

Sometimes in order to write a certain theme for customers, the general will encounter because the soft quality is not high and not audited by the things, this time need to put a positive mentality, timely revision summary, often involves the problem is not high quality, commercial nature is too strong, readability is not strong and so on. For different reasons should come up with different solutions, will not waste their hard work, no matter what, for the electronic commerce of soft writing, should be positive, correct to face, to solve the problem.

Share a bit of their own soft experience, the text is not much, hope to be able to express, can help you, this is my final purpose of writing this article. Well, nonsense not much said, this article A5 webmaster nets, reproduced please specify the Wuxi 369 information network http://www.369xxw.com, thank you