The function of the entity store was driven by this World war and rapidly evolved

"Kill Kyung-dong!" ”

The parties continue to be more ruthless than the goods

Electric Dealer price war entered the next day, the three major home appliances stores to the east of the counter-offensive is also more and more violent. After Suning announced the line on the same price, yesterday, Gome, the medium and high in the entity store launched the "Broken net plan", said that once found the entity shop prices higher than Jingdong Mall, will immediately price adjustment, "the Internet is certainly cheaper than physical stores?" Our goal is one to kill Jingdong! "Beijing Gome general manager Liu Yonggang said.

"As long as consumers in the Beijing Gome entity store found in higher prices than Jingdong mall goods, once verified, Gome will give 1000 yuan reward." "Liu Yonggang said. The reporter saw yesterday, Gome has provided the specialized computer in the store, facilitates the consumer real-time price comparison. Dazhong Electrical appliances also announced that more than 60 stores in Beijing will keep the same price on line. Suning Appliance (002024, share bar) yesterday, the consumer in Beijing will launch the 15th to 20th 6 days of insurance, to ensure the city's low prices.

With the help of the price war, Su Ning easy to buy, Gome Online mall, Bowser network, such as large chain of brand awareness soared. Suning electrical related person said, this even led to the offline product sales, "Today's line of growth faster than yesterday, because the sharing of procurement, online goods are sold out, we are now in emergency transfer." ”

Gome is another "winner" of the accident. Gome shares yesterday ushered in a long-lost rally, up 2.98%. Third-party data said that in the electricity dealer price war, the United States to reduce the proportion of goods to 16.6%, is "the most real business." Gome Mall officials said that the Beijing east does not have the ability to fight, which let the original passive supermarkets have the initiative to lengthen the price war of desire.

Although yesterday was a "price is not real" accusations, Liu still strong, new throw: "No patience with suning 10 Yuan 10 yuan, will directly issue 2000 minus 300 and 3000 minus 500 of the Big home appliance coupons." ”

But in the industry, the price war will continue to deepen the possibility of little. TCL, Siemens and many other suppliers interviewed by reporters, said the line on the product overlap is small. Dai, general manager of Siemens Beijing office, said that they designed a special price system based on the characteristics of online sales, so the "price-parity" of the online and physical stores had limited effect on the "intensification" of the prices war.