The fund has completed the two-period raise, totaling 200 million dollars

Entertainment Factory by well-known angel investors Xiaoping, Wang Qiang and other well-known angel investors jointly launched the establishment, Zhang President, the fund has completed two period of recruitment, the total amount of 200 million U.S. dollars. The 15-bit LP was introduced, the entertainment factory is mainly for the students to provide more resources-"to be valuable money", and the LP needs to meet 6 conditions: Word-of-mouth, first-line entrepreneur, Entertainment class listed company chairman, Internet VP above investors, well-known investors, famous artists and artists.

"Entertainment factory" investment style can be summed up as, "Poly is one-stop, scattered is the stars." In other words, it casts a value chain, and the project in the "factory" often has a longitudinal complementary relationship Zhang Wei For example, like the cool dog on the line, the cool posture under the line, the classmate who has seen "public Enemy of the woman" also knows this play with the link effect of the excellent product, the internal project formed a resource sharing ecosystem, of course, also for internal sharing. And it's positioning itself as a booster rather than an incubator, Zhang Wei think that there are too many personalized things, China is now in fact the cultural products have not yet a real cultural industry, the real meaning of the incubation has not come, and the bodyguard rather than the nanny's help is more easily successful. In terms of investment in the entertainment factory will be inclined to cast "wonderful" and "Wizards" two categories, the former Zhang Wei given the example is "Ma Jiajia" and "KHz Chang", the latter is 4 years to make the company listed Chen Au. Moreover, the founders had better have to "dig" and "Die Knock" entrepreneurial spirit.

As far as the exit mechanism is concerned, for different types of projects Zhang introduced three cases, the low ceiling of the less imaginative projects, a or B will choose to exit, and some will choose to pack a listing, and the high ceiling needs long-term cultivation of projects not long to 1 billion dollars is not quit.

As for the trend of future content industry, Zhang, who has been in the media field for 10 years, has also talked about his own views, he believes that the line to the online transfer is the trend, the next few years people also gradually develop the habit of online pay; in terms of visual products, TV is tomorrow, the movie is today, the Web content is tomorrow , he is very optimistic about the very low cost of internet plays and big movies. In his view, the film is a recent entertainment consumption trend of a tipping point, the network Interactive TV series, network plays, online large-scale performances, network micro-movies, sports may in turn become the point of detonation.