The fund should prosper and the electricity quotient boom is the key

Balance treasure 50 billion yuan size stunned the industry's small partners. It is understood that the balance treasure is still maintained an average of 200 million or 300 million yuan per day incremental purchase. At this rate, the balance treasure scale at the end of the year is expected to impact 80 billion yuan to 100 billion yuan, the fund company management scale annual rankings are expected.

Balance Treasure led the tide of the fund is entering the crazy stage, more and more fund companies to gallop comprehensive net, Taobao shop, Tenpay, micro-letter, network-induced channel revolution gradually into the white-hot, some fund companies digging around the electric business talent, senior it talent. "The money fund needs to be in service 24 hours a day, and it needs to be stared at, and the company is becoming more and more like an IT company." "There are fund company people feeling.

Current, the industry insiders stressed that the most important thing is the fund's customer experience, to the user first as the core to optimize and transform their business processes to form a better user experience. In fact, whether it is the balance of treasure, current treasure and other kinds of treasure, the end is the Internet into the fund industry brought by the channel, sales of the way of the revolution, the protagonist is the electric business, innovation belongs to the electric business, the fund company is just a hitch-car supporting role.

Fund Taobao Shop has not officially opened hospitality, the industry has been soberly aware of Taobao's offer will not be lower than the bank. Indeed, the channel and the supplier, ultimately who the final say, this ecological environment of the initial harmony can not offset the frustration of the fund company. Even as the Tianhong fund, although the current balance treasure of the cooperation Alipay did not charge a trailing commission, this does not mean that the future does not charge a trailing is the normal. Once the channel opens, the fund company cannot refuse. What the fund company can do is to win a counter-offer with better performance.

Therefore, in the final analysis, the electricity business brought about by the fund prosperity, but the success of the electricity business. For the fund company, the core competitiveness or investment management capacity, rely on performance to speak. Poor performance, Channel revolution, and ultimately hurt more investors. Like Taobao open shop, many companies have old products have been moved to Taobao, then Taobao flagship store is just a more than a sales channel. Poor performance, the damage to the brand is huge.

Excellent investment and research results, is a fund company size to achieve endogenous growth of the necessary conditions. In particular, more and more sales channels of flowers contend in the present, investment and research ability to be able to have with the channel to contend with the energy, otherwise, as the channel grew up, the fund company still cannot get rid of the situation under the channel.