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Summary: Henry Blodget, editor-in-chief and CEO of American Network Media Business Insider, recently released a report on the future of mobile Internet. The main points of the report include: Android has won the mobile platform war; Mobile Media is the only medium to maintain growth in the current consumption, communication applications, electric business applications, mobile payments are in ...
Henry Blodget, editor-in-chief and CEO of Business Insider, the US network media, recently released a report on the future of mobile Internet. Highlights of the report include: Android has won the mobile platform war; Mobile Media is the only medium to maintain growth in the current consumption, communication applications, electronic business applications, mobile payments are showing rapid development; China and India will be the main driving force for smartphone sales; the world is entering the "multiple screens" market. The Chinese translation of this report is completed by Tencent Technology.
Global connectivity to Internet equipment shipments show that the share of PCs is getting smaller.
2013, smartphone shipments close to 1 billion
Tablets Devour PCs, pictured as global computer shipments.
"Tablet phones" fill gaps, Asian tablet phone demand surges
Wearable equipment is about to take off.
More and more cars are connected to the Internet, which is the forecast of network car revenue.
More and more cars are connected to the Internet.
Mobility creates huge challenges and opportunities
Americans spend 1 hours a day on smartphones.
Americans spend half an hour on tablet computers every day.
Move is the only increased media time.
Mobile brings new ways of entertainment, communications, media and business
The rapid growth of new communication applications
WhatsApp has 450 million users and adds 1 million daily
Micro-letters and lines show similar growth
These applications are used far more than "short messages"
Share nearly 1 billion pictures a day, the image of the November 2013 top image sharing site, the four major sites daily upload volume of pictures.
Snapchat share nearly 500 million pictures a day
Now over one-fifth of the Internet traffic comes from mobile
Mobile video booming, global mobile video traffic will continue to grow
Social and music is now mainly from the mobile field
Mobile business is driving Facebook revenue growth
Now mobile accounts for nearly 25% of E-commerce traffic
But only 13% of E-commerce sales come from mobile
Retailers ' number of mobile customers has increased dramatically
PayPal accepts 30 billion dollar mobile turnover
Starbucks moved $1 billion trillion last year
Uber and other mobile car services are booming
Apple App Store revenue
Mobile Expands Digital Life
Each device has a different "prime time", which is the share of page traffic for different devices within one day.
What is the stage of our smartphone popularization process?
We're in the late stages of a good time.
Smartphone sales have surpassed normal mobile phones
Developed markets are nearing saturation
Year-on-year net increase shows slowing US smartphone growth
Now the biggest opportunity in China and India, 2014 smartphone sales will be driven by new users in emerging markets
China has reached twice times the size of the U.S. market
and the second largest market for mobile apps.
The global smartphone average price forecast shows that prices are getting lower
iphone sales growth slows
ipad sales are also slowing
2013 Tablet PC shipments close to 225 million
But growth has slowed sharply.
How is the platform war?
There are winners!
Nearly 80% of smartphones carry Android
Nearly 60% of tablet computers carry Android
Nearly 60% of all computing devices are equipped with Android
Android has lagged far behind Apple in application development
But it's not the same.
Android is now being welcomed by developers worldwide as well as iOS
Android "Fragmentation" improves
Most users now use the "jelly Beans" version of Android
Apple remains strong in the US but weaker in the world
Apple still has advertising revenue advantage in advertising
Apple also has a huge advantage in E-commerce traffic
Will you become a "pure mobile" user?
No!
Now it's a "multi-screen" world,
You should be a user of "balancing the Moves"
What about the advertising spending?
We can learn a thing from media history ...
Money follows the eye.
Eyeball shift, chart for US consumer share of media consumption
Mobile advertising spending still lags behind time expenditure
So money will come along
Spending shifted to move
Mobile ad prices are still low but rising
US mobile advertising spending is growing fast
Mobile ads are still dominated by paid search ads
Mobile ads are still dominated by paid search ads
So, what's next?
Wearable equipment! Look at the results of this survey.
Health equipment is the most popular, have you ever purchased or received wearable computing equipment?
So far smart watches have not aroused much interest
Interest in eyeglasses and headphone equipment is also flat, and consumers are more interested in smart medical devices and wrist bands
These products sell at a high price and are a sneaky thing.
Networked cars
Americans spend 1.2 hours a day in their cars.
So cars connecting the Internet will soon become standard
Music, maps, weather, traffic, news are all killer apps.
Before long, you don't even have to drive.
Enjoy the mobile future!
Source: Tencent Technology