The future –2014 Mobile Internet Annual report of Mobile Internet

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Summary: Henry Blodget, editor-in-chief and CEO of American Network Media Business Insider, recently released a report on the future of mobile Internet. The main points of the report include: Android has won the mobile platform war; Mobile Media is the only medium to maintain growth in the current consumption, communication applications, electric business applications, mobile payments are in ...

Henry Blodget, editor-in-chief and CEO of Business Insider, the US network media, recently released a report on the future of mobile Internet. Highlights of the report include: Android has won the mobile platform war; Mobile Media is the only medium to maintain growth in the current consumption, communication applications, electronic business applications, mobile payments are showing rapid development; China and India will be the main driving force for smartphone sales; the world is entering the "multiple screens" market. The Chinese translation of this report is completed by Tencent Technology.

　　

Global connectivity to Internet equipment shipments show that the share of PCs is getting smaller.

　　

2013, smartphone shipments close to 1 billion

　　

Tablets Devour PCs, pictured as global computer shipments.

　　

"Tablet phones" fill gaps, Asian tablet phone demand surges

　　

Wearable equipment is about to take off.

　　

More and more cars are connected to the Internet, which is the forecast of network car revenue.

　　

More and more cars are connected to the Internet.

　　

Mobility creates huge challenges and opportunities

　　

Americans spend 1 hours a day on smartphones.

　　

Americans spend half an hour on tablet computers every day.

　　

Move is the only increased media time.

　　

Mobile brings new ways of entertainment, communications, media and business

　　

The rapid growth of new communication applications

　　

WhatsApp has 450 million users and adds 1 million daily

　　

Micro-letters and lines show similar growth

　　

These applications are used far more than "short messages"

　　

Share nearly 1 billion pictures a day, the image of the November 2013 top image sharing site, the four major sites daily upload volume of pictures.

　　

Snapchat share nearly 500 million pictures a day

　　

Now over one-fifth of the Internet traffic comes from mobile

　　

Mobile video booming, global mobile video traffic will continue to grow

　　

Social and music is now mainly from the mobile field

　　

Mobile business is driving Facebook revenue growth

　　

Now mobile accounts for nearly 25% of E-commerce traffic

　　

But only 13% of E-commerce sales come from mobile

　　

Retailers ' number of mobile customers has increased dramatically

　　

PayPal accepts 30 billion dollar mobile turnover

　　

Starbucks moved $1 billion trillion last year

　　

Uber and other mobile car services are booming

　　

Apple App Store revenue

　　

Mobile Expands Digital Life

　　

Each device has a different "prime time", which is the share of page traffic for different devices within one day.

　　

What is the stage of our smartphone popularization process?

　　

We're in the late stages of a good time.

　　

Smartphone sales have surpassed normal mobile phones

　　

Developed markets are nearing saturation

　　

Year-on-year net increase shows slowing US smartphone growth

　　

Now the biggest opportunity in China and India, 2014 smartphone sales will be driven by new users in emerging markets

　　

China has reached twice times the size of the U.S. market

　　

and the second largest market for mobile apps.

　　

The global smartphone average price forecast shows that prices are getting lower

　　

iphone sales growth slows

　　

ipad sales are also slowing

　　

2013 Tablet PC shipments close to 225 million

　　

But growth has slowed sharply.

　　

How is the platform war?

　　

There are winners!

　　

Nearly 80% of smartphones carry Android

　　

Nearly 60% of tablet computers carry Android

　　

Nearly 60% of all computing devices are equipped with Android

　　

Android has lagged far behind Apple in application development

　　

But it's not the same.

　　

Android is now being welcomed by developers worldwide as well as iOS

　　

Android "Fragmentation" improves

　　

Most users now use the "jelly Beans" version of Android

　　

Apple remains strong in the US but weaker in the world

　　

Apple still has advertising revenue advantage in advertising

　　

Apple also has a huge advantage in E-commerce traffic

　　

Will you become a "pure mobile" user?

　　

No!

　　

Now it's a "multi-screen" world,

　　

You should be a user of "balancing the Moves"

　　

What about the advertising spending?

　　

We can learn a thing from media history ...

　　

Money follows the eye.

　　

Eyeball shift, chart for US consumer share of media consumption

　　

Mobile advertising spending still lags behind time expenditure

　　

So money will come along

　　

Spending shifted to move

　　

Mobile ad prices are still low but rising

　　

US mobile advertising spending is growing fast

　　

Mobile ads are still dominated by paid search ads

　　

Mobile ads are still dominated by paid search ads

　　

So, what's next?

　　

Wearable equipment! Look at the results of this survey.

　　

Health equipment is the most popular, have you ever purchased or received wearable computing equipment?

　　

So far smart watches have not aroused much interest

　　

Interest in eyeglasses and headphone equipment is also flat, and consumers are more interested in smart medical devices and wrist bands

　　

These products sell at a high price and are a sneaky thing.

　　

Networked cars

　　

Americans spend 1.2 hours a day in their cars.

　　

So cars connecting the Internet will soon become standard

　　

Music, maps, weather, traffic, news are all killer apps.

　　

Before long, you don't even have to drive.

　　

Enjoy the mobile future!

Source: Tencent Technology