The future competition focus of the electric business and the traditional market is the user experience

Sell all kinds of goods

The focus of future competition between electric and traditional market lies in user experience, to do well in logistics distribution and to strengthen commodity management.

"Have you found that the physical stores that currently sell CDs and books are hard to find, and http://www.aliyun.com/zixun/aggregation/13084.html" > Digital products and toy shops are in the same footsteps. Fang, vice president of Amazon China, said to reporters that in books and audio-visual products, digital products such as online, online sales competition, the winner has been "ready", more and more consumers have formed the online buying habits.

But electric companies are not satisfied, and they are striding into more commodities and eating away at traditional commercial sites. At present, Amazon China to many sellers open Third-party platform for such products sales, the business has accounted for 39% of total sales.

In Fang's view, the focus of future competition between electric dealers and traditional malls lies in the user experience. The net buys the platform first must do well the logistics construction. At present, the Amazon has built 11 operations centers in the country, warehousing logistics total area of nearly 500,000 square meters. Secondly, we should strengthen the management of non proprietary goods on the platform. Amazon with order cancellation rate, commodity late rate, such as 5 dimensions of the online shop on the platform evaluation, once the difference rate of more than 1%, the rating will become "poor", the shop will be directly closed.

Compared with the future of the company's ambitions, brand merchants online, offline two channels on the choice of a lot of caution. Operating on the Amazon women's brand "Ma XI" Shanghai Ka-Pray Business Consulting Co., Ltd. General manager Xu Yu told reporters, "online advantage is to expand sales range, for many high-end brands, the past is mostly concentrated in the first-tier cities, but the internet has no such restrictions." But from the gross profit point of view, or the market is relatively high, the main online is the amount of walking. ”

More sellers are looking for a mix of two channels. Also in the Amazon shop in Hangzhou Ai buy think trading company operating sports equipment, its brand "Kai Speed" is an internet brand. General manager Chen Huaibei has made an unexpected decision: 2013, the company will open a physical store. "The brand wants to develop must do well the fine service." But some services currently the Internet can not be completed, such as badminton racket, everyone fit the weight and handle the thickness of different, it is difficult to completely choose through the Internet. "He plans to open the first experience shop in Beijing, Guangzhou and Shanghai," The shop will also set up a large screen, customers come to the experience shop, but also through the big screen to find products in the shop. ”